At a Glance
- Tasks: Join a dynamic team to execute marketing strategies and manage projects for the public sector.
- Company: Softcat is a leading tech solutions provider, partnering with top brands like Apple and Microsoft.
- Benefits: Enjoy hybrid working, flexible hours, and a supportive team culture that values individuality.
- Why this job: Be part of an innovative company where your contributions directly impact growth and success.
- Qualifications: Experience in B2B marketing, especially within the public sector, and strong project management skills required.
- Other info: We welcome diverse applicants and provide support for disabilities or neurodiversity throughout the recruitment process.
The predicted salary is between 36000 - 60000 Β£ per year.
Would you like to work for a supportive, collaborative and innovative company? Do you enjoy working as part of an enthusiastic, passionate, and collaborative team? Join our GTM team. You will be functioning as part of an exciting, and growing team within our Marketing Department. You will be supporting the execution and delivery of key GTM's across our solutions and services portfolio, including events, video creation, content build, social media planning and project co-ordination. Our goal is to support the overall Softcat strategy selling more to existing customers and finding more new customers.
As Senior Marketing Executive you will be responsible for:
- Support the on-going development and delivery of the Softcat Go To Market strategy and programme.
- Working closely with Softcat's Sales Team, technology councils, sales enablement and partner alliances team to help define clear value propositions for all areas of our portfolio.
- Project managing all stages of GTM projects from planning to delivery.
- Support and develop the evolution of the Softcat brand and story so that it is consistent, understood and conveyed by others internally, to our customers, to our Alliances partners and to our shareholder and investor communities.
- Liaising with wider marketing delivery functions and 3rd party marketing agencies to deliver GTM marketing activity and content across multiple channels including customer events, sales materials, and digital platforms (website, social and other communications).
- Building marketing plans to help drive sales performance across all areas of portfolio.
- Maintain the quality and integrity of Softcat customer marketing content on sales platforms.
We'd love you to have:
- Demonstrable experience in B2B marketing, with exposure to the Public Sector and its buying journey.
- Experience of working within the Public Sector or working closely with Public Sector organisations.
- Strong understanding of Public Sector buying journey across multiple verticals.
- Strong project management skills with the ability to coordinate multiple activities, stakeholders, and agencies.
- Excellent communication, collaboration, and teamwork skills within fast-paced environments.
- Solid understanding of the sales cycle and digital marketing channels.
- Proficient in Microsoft Office; detail-oriented, proactive, and committed to self-development.
We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
- Hybrid working β 3 days in the office and 2 days working from home.
- Working flexible hours - flexing the times you start and finish during the day.
- Flexibility around school pick up and drop offs.
Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background. To become part of the success story, please apply now.
If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence.
Here at Softcat, we donβt prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.
Senior Marketing Executive (Public Sector) employer: Softcat
Contact Detail:
Softcat Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Senior Marketing Executive (Public Sector)
β¨Tip Number 1
Familiarise yourself with Softcat's Go-To-Market strategy. Understanding their approach will help you align your experience and ideas with their goals, making you a more attractive candidate.
β¨Tip Number 2
Network with professionals in the Public Sector marketing space. Engaging with industry peers can provide insights into current trends and challenges, which you can discuss during interviews to demonstrate your knowledge.
β¨Tip Number 3
Showcase your project management skills by preparing examples of past projects where you coordinated multiple stakeholders. This will highlight your ability to manage complex tasks effectively, a key requirement for this role.
β¨Tip Number 4
Research Softcat's brand and recent marketing campaigns. Being able to speak about their initiatives and how you can contribute to their evolution will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Executive (Public Sector)
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the Public Sector. Use specific examples that demonstrate your understanding of the Public Sector buying journey and your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your ability to work collaboratively. Mention how your skills align with Softcat's Go-To-Market strategy and your enthusiasm for supporting their brand evolution.
Showcase Relevant Skills: In your application, emphasise your communication, collaboration, and teamwork skills. Provide examples of how you've successfully managed multiple projects and stakeholders in fast-paced environments.
Be Authentic: Softcat values individuality and authenticity. When writing your application, be yourself and let your personality shine through. This will help you connect with the company culture they promote.
How to prepare for a job interview at Softcat
β¨Understand the Public Sector Landscape
Familiarise yourself with the Public Sector's buying journey and key players. Be prepared to discuss how your previous experience aligns with this sector, as it will demonstrate your understanding of their unique challenges and needs.
β¨Showcase Your Project Management Skills
Be ready to provide examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to coordinate activities and stakeholders, as this is crucial for the Senior Marketing Executive role.
β¨Communicate Clearly and Collaboratively
Since teamwork is essential in this role, practice articulating your thoughts clearly. Share experiences where you collaborated effectively with sales teams or marketing agencies, showcasing your communication skills.
β¨Align with Softcat's Values
Research Softcat's culture and values, particularly their commitment to diversity and inclusion. During the interview, express how your personal values align with theirs, which can help you stand out as a candidate who fits well within their team.