At a Glance
- Tasks: Drive new business and manage accounts in a dynamic sales environment.
- Company: Join Softcat, a billion-pound tech company with a family-like culture.
- Benefits: Earn £28,900 plus uncapped commission, flexible working, and great perks.
- Other info: Enjoy flexible hours and a supportive team as you build your client base.
- Why this job: Kickstart your career in sales with big earnings potential and growth opportunities.
- Qualifications: No specific qualifications needed; just bring your ambition and passion.
The predicted salary is between 28900 - 28900 £ per year.
Graduate/ Entry level role - Start Date: 20th April 2026
Offices: London
Please note, the salary for this role is £28,900 plus uncapped commission.
37.5 hours per week
Would the opportunity to work in an entrepreneurial and collaborative sales environment interest you? Would you like to build a successful career through providing innovative technology solutions to our customers?
Join our Sales team. If you’re looking to make the most of your ambition and personality, then a sales career at Softcat could be perfect for you. Our team is over 500 people strong across our UK and Ireland offices and we continue to grow, embracing new international markets and opportunities. As a Sales Executive, you’ll be a big part of our plans for the future.
Softcat sales opportunities come with big earnings potential and a structured progression path. Plus, you don’t need specific qualifications or experience to join us! We can help you reach your goals if you bring us the ambition to succeed.
Success. The Softcat Way. Softcat is a billion‐pound technology company that feels like one family. We’re big on culture, teamwork and rewards, and we put our employees first to help customers succeed.
Build your own business
As Sales Executive specialising in the IT service provider vertical you will be responsible for securing new business and managing existing accounts across the UK, selling IT solutions on behalf of our partners (Microsoft, VMware, Cisco, Dell to name a few). The role balances customer service with achieving financial targets, eventually focusing more on deepening existing relationships.
You will join our Softcat Sales Development Programme to accelerate your confidence and support your journey to an established Account Manager.
As a Sales Executive, you will be responsible for:
- Researching potential customers within your vertical to drive new and existing business
- Delving into the UK Service provider market to become a true expert on the UK MSP market
- New Business development; cold calling, email marketing
- Achieving quarterly KPI's, call targets, GP (gross profit) targets
- Booking, organising and hosting customer meetings and technology days
- Account‐management; project‐based work, regular customer contact, managing timescales and understanding strategy
- Understanding Service Provider licence agreements and how we leverage vendor relationships to maximise profitability from these contracts
What we need from you:
- Previous sales or customer‐facing experience is an advantage but not essential
- Passionate, fun and have the entrepreneurial flare to build your own client base from scratch
- A resilient mindset enabling you to effectively handle objections on a daily basis
- Self‐Starter, Quick Learner and Highly organised
- Keen to learn about new and emerging technologies
- Clear and persuasive communicator
- Ability to build rapport with potential new clients and strong internal relationships
Work in a way that works for you
We recognise that everyone is different and offers the following flexible working patterns:
- Flexible working – flexibility of working from home and in the office (3 days in office, 2 days working from home with Wednesday meeting requirement)
- Flexible hours – flexibility around start and finish times
- Flexibility around school pick‐up and drop‐offs
We offer a competitive salary and benefits package that includes:
- Pension
- Share incentive plan
- Life Assurance
- Holiday
- Trips
- Vouchers
- Partner/family Benefits
- Maternity, Paternity and Adoption support
IT Sales Executive in London employer: Softcat plc
Softcat plc is an excellent employer, offering a dynamic work environment in Marlow that fosters collaboration and innovation. With flexible working patterns and a strong emphasis on employee growth, you will have the opportunity to develop your skills in procurement while contributing to meaningful projects. The supportive culture and commitment to delivering value for money make Softcat a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land IT Sales Executive in London
✨Tip Number 1
Get to know the company inside out! Research Softcat's culture, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice your pitch! Whether it's a cold call or a casual chat, having a clear and confident way to introduce yourself and what you can offer is key. We want to see your personality shine through!
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral!
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or a networking event, drop a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds.
We think you need these skills to ace IT Sales Executive in London
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm for the role and the company. A bit of flair can make your application stand out from the crowd.
Tailor Your Application:Make sure to tailor your application to the IT Sales Executive role. Highlight any relevant experiences or skills that align with what we’re looking for, even if they’re not directly related to sales. Show us how your background can contribute to our team!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to understand your qualifications quickly!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team at Softcat!
How to prepare for a job interview at Softcat plc
✨Know Your Stuff
Before the interview, dive deep into understanding Softcat and its offerings. Familiarise yourself with their partners like Microsoft and Cisco, and be ready to discuss how you can contribute to their sales goals. Showing that you've done your homework will impress the interviewers.
✨Show Your Passion
This role is all about enthusiasm and ambition. Be sure to convey your passion for technology and sales during the interview. Share examples of how you've demonstrated this in the past, whether through projects, internships, or even personal interests.
✨Practice Makes Perfect
Prepare for common sales interview questions, especially those related to handling objections and building client relationships. Role-playing with a friend can help you articulate your thoughts clearly and confidently, making you more persuasive during the actual interview.
✨Ask Smart Questions
At the end of the interview, don’t forget to ask insightful questions about the company culture, team dynamics, and growth opportunities. This shows your genuine interest in the role and helps you determine if Softcat is the right fit for you.
