At a Glance
- Tasks: Drive new business and manage accounts in a dynamic sales environment.
- Company: Join Softcat, a billion-pound tech company with a family-like culture.
- Benefits: Earn £28,900 plus uncapped commission, flexible working, and great perks.
- Other info: Enjoy structured progression and a supportive team environment.
- Why this job: Kickstart your sales career and make an impact with innovative tech solutions.
- Qualifications: No specific experience needed; just bring your ambition and passion.
The predicted salary is between 28900 - 28900 € per year.
Graduate/ Entry level role - Start Date: 20th April 2026
Offices: London
Please note, the salary for this role is £28,900 plus uncapped commission.
37.5 hours per week.
Would the opportunity to work in an entrepreneurial and collaborative sales environment interest you? Would you like to build a successful career through providing innovative technology solutions to our customers? Join our Sales team.
If you’re looking to make the most of your ambition and personality, then a sales career at Softcat could be perfect for you. Our team is over 500 people strong across our UK and Ireland offices and we continue to grow, embracing new international markets and opportunities. As a Sales Executive, you’ll be a big part of our plans for the future. Softcat sales opportunities come with big earnings potential and a structured progression path. Plus, you don’t need specific qualifications or experience to join us! We can help you reach your goals if you bring us the ambition to succeed.
Softcat is a billion‑pound technology company that feels like one family. We’re big on culture, teamwork and rewards, and we put our employees first to help customers succeed.
As Sales Executive specialising in the IT service provider vertical you will be responsible for:
- Securing new business and managing existing accounts across the UK, selling IT solutions on behalf of our partners (Microsoft, VMware, Cisco, Dell to name a few).
- Researching potential customers within your vertical to drive new and existing business.
- Delving into the UK Service provider market to become a true expert on the UK MSP market.
- New Business development; cold calling, email marketing.
- Achieving quarterly KPI's, call targets, GP (gross profit) targets.
- Booking, organising and hosting customer meetings and technology days.
- Account-management; project‑based work, regular customer contact, managing timescales and understanding strategy.
- Understanding Service Provider licence agreements and how we leverage vendor relationships to maximise profitability from these contracts.
What we need from you:
- Previous sales or customer‑facing experience is an advantage but not essential.
- Passionate, fun and have the entrepreneurial flare to build your own client base from scratch.
- A resilient mindset enabling you to effectively handle objections on a daily basis.
- Self‑Starter, Quick Learner and Highly organised.
- Keen to learn about new and emerging technologies.
- Clear and persuasive communicator.
- Ability to build rapport with potential new clients and strong internal relationships.
We recognise that everyone is different and offers the following flexible working patterns:
- Flexible working – flexibility of working from home and in the office (3 days in office, 2 days working from home with Wednesday meeting requirement).
- Flexible hours – flexibility around start and finish times.
- Flexibility around school pick‑up and drop‑offs.
We offer a competitive salary and benefits package that includes:
- Pension.
- Share incentive plan.
- Life Assurance.
- Holiday Trips.
- Vouchers.
- Partner/family Benefits.
- Maternity, Paternity and Adoption support.
IT Sales Executive employer: Softcat plc
Softcat is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for ambitious individuals looking to kickstart their careers in IT sales. With a strong focus on employee development, you will benefit from structured progression paths and extensive support through our Sales Development Programme, all while enjoying flexible working arrangements and a competitive salary package. Join us in London, where you'll be part of a family-like team dedicated to innovation and success, with the opportunity to build your own client base and thrive in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land IT Sales Executive
✨Tip Number 1
Get to know the company inside out! Research Softcat's culture, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice your pitch! Whether it's a cold call or a casual chat, having a clear and confident way to introduce yourself and your ideas can make all the difference. We want to see your personality shine through!
✨Tip Number 3
Network like a pro! Attend industry events, connect with current employees on LinkedIn, and don’t be shy about reaching out for informational chats. Building relationships can open doors to opportunities we might not even know about yet.
✨Tip Number 4
Follow up after meetings or interviews! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows that you’re proactive and genuinely interested in the role.
We think you need these skills to ace IT Sales Executive
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for sales and technology. A bit of enthusiasm can go a long way in making your application stand out.
Tailor Your Application:Make sure to tailor your application to the role of IT Sales Executive. Highlight any relevant experiences or skills that align with what we’re looking for, like your ability to build relationships or your interest in emerging technologies. This shows us you’ve done your homework!
Keep It Clear and Concise:We appreciate clarity, so keep your application straightforward and to the point. Use bullet points if necessary to make it easy for us to read. Remember, we’re looking for someone who can communicate effectively, so show us you can do just that!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Softcat plc
✨Know Your Stuff
Before the interview, dive deep into understanding Softcat and its offerings. Familiarise yourself with their partners like Microsoft and Cisco, and be ready to discuss how you can contribute to their sales goals. Showing that you’ve done your homework will impress the interviewers.
✨Show Your Passion
This role is all about enthusiasm and ambition. Be prepared to share examples of how you've demonstrated these traits in the past, whether through previous jobs, projects, or even personal experiences. Let your personality shine through!
✨Practice Makes Perfect
Rehearse common sales interview questions and prepare your answers. Think about how you would handle objections or close a sale. Practising with a friend or in front of a mirror can help you feel more confident and articulate during the actual interview.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions ready to ask. This shows your interest in the role and the company. You might ask about the Sales Development Programme or how success is measured in the first few months. It’s a great way to engage and leave a lasting impression!
