At a Glance
- Tasks: Drive new business and manage accounts in a dynamic sales environment.
- Company: Join Softcat, a billion-pound tech company with a family-like culture.
- Benefits: Earn £28,900 plus uncapped commission, flexible working, and great perks.
- Other info: Enjoy structured progression and a supportive team environment.
- Why this job: Kickstart your sales career and make an impact with innovative tech solutions.
- Qualifications: No specific experience needed; just bring your ambition and passion.
The predicted salary is between 28900 - 28900 £ per year.
Graduate/ Entry level role - Start Date: 20th April 2026
Offices: London
Please note, the salary for this role is £28,900 plus uncapped commission.
37.5 hours per week.
Would the opportunity to work in an entrepreneurial and collaborative sales environment interest you? Would you like to build a successful career through providing innovative technology solutions to our customers? Join our Sales team.
If you’re looking to make the most of your ambition and personality, then a sales career at Softcat could be perfect for you. Our team is over 500 people strong across our UK and Ireland offices and we continue to grow, embracing new international markets and opportunities. As a Sales Executive, you’ll be a big part of our plans for the future. Softcat sales opportunities come with big earnings potential and a structured progression path. Plus, you don’t need specific qualifications or experience to join us! We can help you reach your goals if you bring us the ambition to succeed.
Softcat is a billion‑pound technology company that feels like one family. We’re big on culture, teamwork and rewards, and we put our employees first to help customers succeed.
As Sales Executive specialising in the IT service provider vertical you will be responsible for:
- Securing new business and managing existing accounts across the UK, selling IT solutions on behalf of our partners (Microsoft, VMware, Cisco, Dell to name a few).
- Researching potential customers within your vertical to drive new and existing business.
- Delving into the UK Service provider market to become a true expert on the UK MSP market.
- New Business development; cold calling, email marketing.
- Achieving quarterly KPI's, call targets, GP (gross profit) targets.
- Booking, organising and hosting customer meetings and technology days.
- Account-management; project‑based work, regular customer contact, managing timescales and understanding strategy.
- Understanding Service Provider licence agreements and how we leverage vendor relationships to maximise profitability from these contracts.
What we need from you:
- Previous sales or customer‑facing experience is an advantage but not essential.
- Passionate, fun and have the entrepreneurial flare to build your own client base from scratch.
- A resilient mindset enabling you to effectively handle objections on a daily basis.
- Self‑Starter, Quick Learner and Highly organised.
- Keen to learn about new and emerging technologies.
- Clear and persuasive communicator.
- Ability to build rapport with potential new clients and strong internal relationships.
We recognise that everyone is different and offers the following flexible working patterns:
- Flexible working – flexibility of working from home and in the office (3 days in office, 2 days working from home with Wednesday meeting requirement).
- Flexible hours – flexibility around start and finish times.
- Flexibility around school pick‑up and drop‑offs.
We offer a competitive salary and benefits package that includes:
- Pension.
- Share incentive plan.
- Life Assurance.
- Holiday Trips.
- Vouchers.
- Partner/family Benefits.
- Maternity, Paternity and Adoption support.
IT Sales Executive employer: Softcat plc
Softcat plc is an excellent employer, offering a dynamic work environment in Marlow that fosters collaboration and innovation. With flexible working patterns and a strong emphasis on employee growth, you will have the opportunity to develop your skills in procurement while contributing to meaningful projects. The supportive culture and commitment to delivering value for money make Softcat a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land IT Sales Executive
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like IT Sales Executive at Softcat plc, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Softcat plc. Tailor your message to explain why you’re drawn to them and how you can contribute as a IT Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace IT Sales Executive
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Softcat plc:When writing your cover letter, make sure to tailor your message specifically for Softcat plc. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Softcat plc
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Softcat plc that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Softcat plc that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Softcat plc’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
