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For Companies At a Glance
- Tasks: Drive growth through multi-channel campaigns and support sales with compelling content.
- Company: Wellhub is a corporate wellness platform focused on employee wellbeing across fitness, therapy, and nutrition.
- Benefits: Enjoy flexible work options, generous paid time off, and access to wellness resources.
- Why this job: Join a high-growth tech company that values wellbeing and fosters a supportive culture.
- Qualifications: 3+ years in B2B demand generation with strong content creation skills required.
- Other info: We encourage all applicants to apply, even if they don't meet every requirement.
The predicted salary is between 36000 - 60000 £ per year.
Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.
THE OPPORTUNITY
We are hiring a Demand Generation Specialist based in London to drive growth across the UKI region! As Demand Generation Specialist for UKI, you will be able to directly impact Wellhub's revenue, map the buyer’s journey from start to close, and increase awareness across B2B (ENT & SMB). You will be responsible for supporting the creation and execution of integrated, multi-channel campaigns in the UKI market (e.g. email, social media, nurture, sales collateral, case study materials). You will help drive our B2B growth marketing engine across both SMB and ENT companies generating the inbound pipeline and support in year pipeline acceleration.
YOUR IMPACT
- Develop content for Sales teams: Translate real-world feedback from Sales and Business Development into compelling, ready-to-use content for social media, LinkedIn outreach, and email sequences that educate prospects and move them forward.
- Own the CRM Engine: You will be actively building, deploying, and optimizing email templates and automated nurture flows within our CRM to convert HR professionals into qualified leads for key campaigns across the year.
- Know Our Audience Inside Out: Develop a deep understanding of our Ideal Customer Profile (ICP) and use this knowledge to craft clear and impactful messaging tailored to different channels.
- Bridge the Messaging-to-Sales Gap: You will pinpoint prospect pain points and content needs at each stage of the buying journey, directly contributing to the creation of materials that support successful sales conversations.
- LinkedIn & Paid Media Partner: Apply your understanding of LinkedIn best practices and collaborate with the paid media team by providing audience-specific messaging for their campaigns.
- Build Campaign Hubs: You will be hands-on in our Wellhub CMS, creating and designing engaging landing pages that are optimized for campaign conversions.
- Track Your Impact: You will be actively involved in measuring and tracking key performance indicators (KPIs) across the sales pipeline to understand what’s working and identify areas for improvement.
You will work cross-functionally with peers in global marketing, SMB & ENT marketing, partnerships, PR, MarkOps, Paid Media. Your most important relationship will be with the UKI sales teams across SMB and ENT. You will also be responsible for executing, tracking and reporting on the progress and performance of all UKI campaigns, providing continuous input on how to test and optimize.
Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
WHO YOU ARE
This role requires someone who can seamlessly blend data-driven insights with creative content development. With 3+ years of experience in demand generation ideally in a B2B environment, you are passionate about creating content that converts. You have demonstrated success in developing effective email marketing campaigns, engaging LinkedIn content, valuable blog articles, and impactful social media updates. You are comfortable bringing your creative ideas to life, and experience with tools like Canva is a definite advantage. Ideally, you are also familiar with tools such as HubSpot and Strapi and can leverage its capabilities to optimize our demand generation efforts.
WHAT WE OFFER YOU
- WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more.
- FLEXIBLE WORK: We offer two work model options: flexible hybrid and full remote.
- FLEXIBLE SCHEDULE: Flexibility to adjust working hours based on personal schedule, time zone, and business needs.
- PAID TIME OFF: Employees receive a minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5).
- PARENTAL LEAVE: We offer 100% paid parental leave to all new parents and extended maternity leave.
- CAREER GROWTH: Outstanding opportunities for personal and career growth.
- CULTURE: An exciting and supportive environment filled with passionate individuals from all over the world.
Diversity, Equity, and Belonging at Wellhub: We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer.
Demand Generation Specialist, UKI employer: SoftBank Investment Advisers (SBIA)
Contact Detail:
SoftBank Investment Advisers (SBIA) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Specialist, UKI
✨Tip Number 1
Familiarise yourself with Wellhub's mission and values. Understanding their focus on employee wellbeing will help you align your messaging and demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with current or former employees of Wellhub on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Showcase your knowledge of B2B demand generation strategies. Be ready to discuss specific campaigns you've executed in the past and how they contributed to revenue growth, as this is crucial for the role.
✨Tip Number 4
Prepare examples of how you've used data to drive marketing decisions. Wellhub values a data-driven approach, so being able to articulate how you've measured success in previous roles will set you apart.
We think you need these skills to ace Demand Generation Specialist, UKI
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Demand Generation Specialist position. Tailor your application to highlight how your skills and experiences align with the specific needs outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also explain why you're passionate about the role and Wellhub's mission. Use specific examples from your past experience in B2B demand generation to demonstrate your capability and enthusiasm for the position.
Highlight Relevant Experience: In your CV, focus on your 3+ years of experience in demand generation, particularly in a B2B environment. Include specific achievements related to email marketing campaigns, content creation, and CRM-driven campaign execution that showcase your ability to drive results.
Showcase Your Skills: Make sure to mention any relevant tools and platforms you are familiar with, such as HubSpot and Strapi. Highlight your creative content development skills and your ability to analyse data to optimise campaigns, as these are crucial for the role.
How to prepare for a job interview at SoftBank Investment Advisers (SBIA)
✨Know Your Audience
Before the interview, research Wellhub's Ideal Customer Profile (ICP) and understand their needs. This will help you tailor your responses and demonstrate how your skills can directly impact their demand generation efforts.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on, especially those that involved creative content development. Highlight how your innovative ideas led to successful outcomes, as this role requires a blend of data-driven insights and creativity.
✨Familiarise Yourself with Tools
Brush up on your knowledge of CRM tools like HubSpot and Strapi. Be ready to discuss how you've used these platforms in previous roles to optimise campaigns and drive results, as this is crucial for the position.
✨Demonstrate Collaboration Skills
Since this role involves working cross-functionally, prepare to discuss your experience collaborating with sales teams and other departments. Share specific examples of how you built relationships and contributed to successful projects.
