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- Tasks: Support the CRO & Personalisation Manager in optimising the online customer journey.
- Company: Sofology is a vibrant company dedicated to creating exceptional sofa experiences for customers.
- Benefits: Enjoy a competitive salary, discounts, health support, and extra days off for special occasions.
- Why this job: Join a fun team focused on continuous improvement and making a real impact in eCommerce.
- Qualifications: A keen interest in CRO, good analytical skills, and a proactive mindset are essential.
- Other info: Opportunities for learning and growth, plus a culture that values diversity and ambition.
The predicted salary is between 30000 - 42000 £ per year.
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CRO (Conversion Rate Optimisation) and Personalisation Assistant, Warrington
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Client:
Sofology
Location:
Warrington, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
8edf7ef7745c
Job Views:
11
Posted:
12.08.2025
Expiry Date:
26.09.2025
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Job Description:
Your new role
As the CRO & Personalisation Executive at Sofology, you will support the CRO & Personalisation Manager in improving and optimising our online customer journey. You will assist in identifying opportunities for conversion optimisation, contribute to the development and implementation of personalisation strategies, and help execute A/B and multivariate testing. Your support will aim to achieve measurable growth in sales and engagement by ensuring a seamless, engaging, and efficient customer experience through data-driven insights. This role supports the CRO, personalisation, analytics, and customer experience functions.
A day in the life of…
As a CRO (Conversion Rate Optimisation) and Personalisation Assistant , you will…
Assist in developing and executing the CRO and Personalisation strategy, with a focus on our Bloomreach platform.
Support in-depth analysis of website performance data using tools like Google Analytics, Content Square and Bloomreach analytics to identify areas for optimisation.
Help in the ideation, prioritisation, and deliver the implementation of A/B tests, multivariate tests, and other experimentation methods.
Collaborate with UX, Digital Design, Development, and Marketing teams to translate insights into actionable recommendations.
Support in the monitoring and reporting on the performance of CRO initiatives, communicating results and learnings to stakeholders.
Conduct user research, including surveys, user interviews, and usability testing.
Stay informed about industry best practices, emerging technologies, and competitor activities in CRO and eCommerce.
Assist in collaborating with customer service and Omnichannel teams to understand pain points and implement on-site solutions.
Help champion a culture of continuous improvement and experimentation within the digital team.
In an ideal world…
You will have the following experience…
Some foundational experience or a keen interest in Conversion Rate Optimisation (CRO) and Personalisation, ideally within an eCommerce or retail environment.
Good analytical skills with the ability to interpret data, identify basic trends, and contribute to actionable insights.
Familiarity with or a willingness to learn A/B testing platforms and methodologies
Proficiency with web analytics tools (e.g. Google Analytics 4) and user behaviour analytics tools (e.g. Content Square).
An understanding of eCommerce platforms, with some exposure to Bloomreach being desirable.
An understanding of basic UX principles and user psychology i.e. how they influence customer behaviour.
Good communication skills, with the ability to articulate findings clearly.
Organised, detail-oriented, and able to support multiple tasks simultaneously in a fast-paced environment.
A proactive and curious mindset, eager to learn and improve the customer experience.
Pay and Perks
- Great basic salary with company bonus
- Plenty of opportunities to learn & grow.
- 30% discount across the Group, plus 15% for your friends and family
- Access to discounts at 100’s of high street retailers.
- Mental, physical and financial support (EAP)
- Enhanced maternity & adoption pay
- Spend up to £1,500 at Currys / PC World and spread the cost through Sofology.
- Additional days off, whether it’s your wedding, birthday or even the arrival of your new furry friend
- A contributory health scheme, flu vaccines, access to a Doctor and private health check
- Income protection, bereavement and life assurance – you can count on us to be there when it matters
- Okay, so the list just goes on, but here’s a few more…. Sharesave, volunteer days and a cycle to work scheme!
A little about Sofology
We’re a fun place to be and we know our people are priceless. We’re proud of our Sofologists, who roll out the red carpet to each and every one of our customers, forever working together to be bold and ambitious.
We’re all about crafting an unrivalled sofa experience that leaves our customers and Sofologists in awe. We wholeheartedly embody our values, infusing them in every aspect of our work.
Roll Out The Red Carpet – From browsing to buying and beyond, we always ensure a Very Important Customer experience – no ifs, no buts.
A Seat for Everyone – Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.
Bold By Design – We\’re a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.
So, if you want to join us on the sofa, save your seat by applying now!
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CRO (Conversion Rate Optimisation) and Personalisation Assistant employer: Sofology
Contact Detail:
Sofology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO (Conversion Rate Optimisation) and Personalisation Assistant
✨Tip Number 1
Familiarise yourself with the Bloomreach platform, as it's a key part of the role. Understanding its features and how it integrates with eCommerce can give you an edge during discussions.
✨Tip Number 2
Brush up on your analytical skills by practising with Google Analytics and Content Square. Being able to interpret data effectively will show your potential employer that you're ready to contribute from day one.
✨Tip Number 3
Engage with online communities or forums focused on CRO and personalisation. Networking with professionals in the field can provide insights and tips that may help you stand out in your application.
✨Tip Number 4
Stay updated on the latest trends in eCommerce and user experience. Demonstrating your knowledge of current best practices during interviews can highlight your enthusiasm and commitment to the role.
We think you need these skills to ace CRO (Conversion Rate Optimisation) and Personalisation Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Conversion Rate Optimisation and Personalisation. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRO and personalisation. Mention specific tools and methodologies you are familiar with, such as Google Analytics or A/B testing, and how they relate to the role.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions or improvements in previous roles. This could include any experience with web analytics tools or user behaviour analysis.
Demonstrate Team Collaboration: Highlight any past experiences where you collaborated with cross-functional teams, such as UX, Marketing, or Development. This will show your ability to work effectively within a team environment, which is crucial for this role.
How to prepare for a job interview at Sofology
✨Show Your Analytical Skills
Be prepared to discuss your experience with data analysis. Highlight any tools you've used, like Google Analytics or Content Square, and be ready to explain how you've interpreted data to drive decisions in previous roles.
✨Demonstrate Your Understanding of CRO
Familiarise yourself with the principles of Conversion Rate Optimisation. Be ready to share examples of A/B testing or personalisation strategies you've encountered or implemented, even if they were in a learning capacity.
✨Communicate Clearly
Good communication is key in this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex ideas or data insights. This will show that you can effectively collaborate with different teams.
✨Emphasise Your Curiosity and Proactivity
Sofology values a proactive mindset. Share instances where you've taken the initiative to learn something new or improve a process. This will demonstrate your eagerness to contribute to the team's success.