At a Glance
- Tasks: Coordinate exciting events and deliver exceptional service to clients.
- Company: Join a leading luxury hotel within Europe's largest hospitality group.
- Benefits: Competitive salary, discounts, free stays, and amazing perks.
- Other info: Dynamic environment with fantastic training and career growth opportunities.
- Why this job: Make unforgettable memories while driving sales and creating unique experiences.
- Qualifications: Experience in sales or hospitality, strong communication, and negotiation skills.
The predicted salary is between 30000 - 40000 £ per year.
Under the guidance of the Director of Commercial and Wellness, you will be responsible for coordinating all incoming Groups & Events enquiries. You will deliver an exceptional, personalised service with meticulous attention to detail, ensuring an outstanding client experience at every stage. This role requires a strong sales mindset, including the effective handling of group and event enquiries, preparation of tailored proposals, negotiation, conversion of business opportunities, and optimisation of revenue and profitability.
Key Responsibilities
- Demonstrate a thorough understanding of the Groups & Events Sales strategy and ensure its consistent and effective implementation.
- Proactively drive sales through persistence, initiative, and strong negotiation skills to secure new business and improve conversion rates.
- Maximise revenue opportunities through strategic selling of guest rooms and event spaces.
- Conduct site inspections and host prospective clients, including walk-in enquiries.
- Prepare and issue contracts and pro‑forma invoices, and manage follow‑up on deposits and final payments.
- Review and verify billing within Opera, issue final invoices, and gather post‑event client feedback.
- Accurately maintain all client interactions, accounts, and activities within Delphi.
- Prepare detailed Booking Event Orders (BEOs), including floor plans, menus, signage, and all relevant documentation to ensure clear communication of client requirements.
- Ensure timely completion and distribution of BEOs, including communication of any last‑minute updates to relevant departments.
- Produce weekly forecasts and review performance with the Groups & Events Sales Manager.
- Support financial processes, including purchase orders (POs) and commission accruals.
- Contribute to the development of Standard Operating Procedures (SOPs) and support team training initiatives.
- Prepare and review month‑end reports with the Groups & Events Sales Manager.
- Liaise with external suppliers to ensure seamless event delivery.
- Work closely with operational teams to ensure successful execution of all events.
- Participate in weekly Groups & Events meetings and lead them when required.
Qualifications
- Previous experience in a Groups & Events, Sales, or Hospitality role, ideally within a luxury hotel environment.
- Proven ability to convert enquiries into confirmed business and meet or exceed revenue targets.
- Strong commercial awareness with a proactive and results‑driven approach.
- Excellent communication and interpersonal skills, with the ability to build lasting client relationships.
- High level of organisation and attention to detail, with the ability to manage multiple priorities effectively.
- Confident in negotiation and closing sales opportunities.
- Experience using hotel systems such as Opera and Delphi (or similar CRM systems) is highly desirable.
- Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
- A collaborative team player with the ability to work cross‑functionally with operational departments.
- Flexibility to adapt to a fast‑paced, dynamic environment.
- Passion for delivering exceptional service in line with luxury hospitality standards.
Additional Information
- Competitive Salary, departmental incentives, service charge and a loyalty bonus of £1,300 per year.
- Employee Benefit Card – Discounted rates at Accor properties worldwide.
- Free stays in the UK or Ireland (4 nights/year) – Create unforgettable memories with your loved ones.
- Sofitel Experience – Enjoy a luxurious night at our hotel, complete with a delightful breakfast.
- Complimentary meals while on duty.
- Special rates in F&B, rooms & spa – Treat yourself to luxury at unbeatable prices.
- Be part of the largest hospitality group in Europe.
- Exceptional training and development opportunities through apprenticeship program.
- Employee Assistance Program with 24/7 GP access – Your well-being is our priority.
- Social events and activities.
Group & Events Sales Executive in London employer: Sofitel
At Sofitel London St James, we pride ourselves on being an exceptional employer that values diversity and fosters a culture of professional growth. As a Junior Sous Chef, you will not only enjoy competitive compensation and unique benefits like free stays and discounted rates at Accor properties, but also have access to exceptional training opportunities within the largest hospitality group in Europe. Join our team and experience a supportive environment where your contributions are recognised and celebrated, allowing you to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Group & Events Sales Executive in London
✨Tip Number 1
Get to know the company inside out! Research their Groups & Events strategy and understand their unique selling points. This will help you tailor your approach during interviews and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your negotiation skills! Role-play with a friend or family member to get comfortable with handling objections and closing deals. The more confident you are, the better you'll perform when it counts.
✨Tip Number 3
Network like a pro! Attend industry events or connect with professionals on LinkedIn. Building relationships can lead to referrals and insider tips about job openings that might not be advertised.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Group & Events Sales Executive in London
Some tips for your application 🫡
Show Off Your Sales Skills:When you're writing your application, make sure to highlight your sales experience. We want to see how you've successfully converted enquiries into business before, so share those success stories!
Be Detail-Oriented:Since this role is all about meticulous attention to detail, don’t forget to proofread your application. Typos and errors can give the wrong impression, so let’s keep it sharp and professional!
Tailor Your Proposal:Just like you would for a client proposal, tailor your application to fit the job description. Use keywords from the listing to show us you understand what we’re looking for and how you can meet those needs.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to the right people and stands out in the crowd!
How to prepare for a job interview at Sofitel
✨Know Your Stuff
Before the interview, make sure you thoroughly understand the Groups & Events Sales strategy. Familiarise yourself with the key responsibilities listed in the job description and think about how your previous experience aligns with them. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Show Off Your Sales Skills
Prepare to discuss specific examples of how you've successfully converted enquiries into business in the past. Think about times when you negotiated effectively or maximised revenue opportunities. Being able to share these stories will highlight your strong sales mindset and ability to drive results.
✨Attention to Detail is Key
Since this role requires meticulous attention to detail, be ready to talk about how you manage multiple priorities and ensure accuracy in your work. You might want to mention any systems or processes you use to stay organised, especially if you have experience with hotel systems like Opera or Delphi.
✨Be a Team Player
This position involves working closely with various operational teams, so it's important to convey your collaborative spirit. Share examples of how you've worked cross-functionally in the past and how you can contribute to team success. Highlighting your interpersonal skills will show that you're not just a great salesperson but also a fantastic colleague.
