At a Glance
- Tasks: Coordinate food and beverage reservations, upsell experiences, and create memorable guest experiences.
- Company: Sofitel London St James, a leader in luxury hospitality.
- Benefits: Competitive salary, free stays, discounts, and exceptional training opportunities.
- Other info: Be part of a supportive, inclusive culture with global growth opportunities.
- Why this job: Join a dynamic team and transform guest experiences into enchanting tales.
- Qualifications: Experience in food & beverage sales and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
At Sofitel London St James, we redefine luxury by treating a stay as more than just a temporary pause—it's an opportunity for guests to fall in love with a unique blend of refined luxury and playful indulgence.
Our commitment to excellence transcends the ordinary, and we invite you to join a team that specialises in transforming stays into enchanting tales.
We take immense pride in creating a playfully elegant and meaningful experience for both our guests and ourselves.
Our commitment to fostering a workplace culture that values diversity, encourages professional growth, and recognises individual contributions ensures that each team member feels appreciated and empowered in their role.
Apply now to embark on a career that transcends expectations and celebrates the art of hospitality.
Job Description
As a F&B Sales and Reservations Executive you will successfully coordinate all aspects of the food and beverage reservations and events process with the relevant outlets (Wild Honey St James, Bistrot at Wild Honey, The Rose Lounge, St James Bar, Terrace) including co-ordinating any special events (Christmas, New Year’s Eve, Easter etc.).
The role will also include proactively cross-selling all outlets, actively upselling experiences and menus, selling the private dining room of Wild Honey, maximising food and beverage revenue and above all else create renowned memorable experiences for our guests.
Responsibilities
Administration
- With support from the host team, enter, amend, confirm, cancel and manage all aspects of a reservation (emails, telephone etc.) in 7Rooms and all other reservations platforms, ensuring that all accurate details are obtained and input accordingly and that any amendments are actioned as necessary and in a timely manner.
- Manage and configure 7Rooms and all other reservations platforms in liaison with the Head of Revenue, F&B Manager, and respective outlet managers.
- Quote appropriate menu, room hire and/or minimum spend prices to obtain optimum yield.
- Ensure future reservations are carefully checked against correspondence to events happening in the hotel, and that any necessary adjustments are made and communicated to the relevant hotel departments (All reservations to be checked a week in advance on a daily basis).
- Ensure that all correspondence for reservations are dealt with within 24 hours (as timely as possible, depending on the business of the respective work period).
- With support and liaison from the respective outlet managers and Chefs, coordinate events and reservations’ organisation.
- Prepare, update and distribute BEOs on a weekly basis.
- If necessary, coordinate with the respective outlet managers to take care of waitlist to maximise restaurant reservations, as well as manage no-show/cancellation fees and policies.
- Prepare contracts, booking guarantee forms and payment invoices when necessary.
Financial And Revenue Responsibilities
- In conjunction with Food and Beverage outlet managers, set availability, turn times, and reservations flow to maximise yield.
- Generate and provide weekly forecasts, with the aim to achieve and exceed F&B outlets financial objectives and assist with the preparation of reporting F&B performance for Revenue Meetings and other forecasting purposes.
- In liaison with the sales department, create a corporate clientele list and communicate any seasonal deals, packages and upcoming F&B offers to local corporate in the aim to maximise revenue and sales.
Guest Service Responsibilities
- Maintain knowledge of products, menus, promotions and communicate to the host and management team that may from time to time assist you.
- Maintain knowledge of the competitor set of various outlets and how our outlets are differentiated from them in order to demonstrate the benefit of dining with us, in liaison with respective outlet managers.
- Provide intuitive service, with absolute understanding of our guests needs to create exceptional service experiences, that result in lasting memories.
- Demonstrate genuine dedication to Sofitel London St James and show a commitment to consistent quality in our products and services.
Qualifications
- Previous experience in food & beverage sales, hospitality sales, or a similar commercial role.
- Strong knowledge of the hospitality industry, including restaurants, hotels, and event catering.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to identify new business opportunities and develop long-term client relationships.
- Confident in conducting client meetings, presentations, and venue show-rounds.
- Strong organisational skills with the ability to manage multiple accounts and enquiries simultaneously.
- Commercial awareness with an understanding of pricing, margins, and revenue management.
- Proactive, self-motivated, and target-driven approach to work.
- Ability to work collaboratively with operations, marketing, and events teams.
- Flexible approach with the ability to work occasional evenings or weekends when required.
- A passion for hospitality and delivering exceptional client experiences.
Benefits
- Competitive Salary, service charge, departmental incentives and a loyalty bonus of £1,300 per year.
- Employee Benefit Card – Discounted rates at Accor properties worldwide.
- Free Stays in the UK or Ireland (4 nights/year) – Create unforgettable memories with your loved ones.
- Sofitel Experience – Enjoy a luxurious night at our hotel, complete with a delightful breakfast.
- Complimentary Meals While on Duty.
- Special Rates in F&B, Rooms & Spa – Treat yourself to luxury at unbeatable prices.
- Be Part of the Largest Hospitality Group in Europe.
- Exceptional Training and Development Opportunities through Apprenticeship Program.
- Global Growth Opportunities.
- Employee Assistance Program with 24/7 GP Access – Your well-being is our priority.
- Social Events and Activities.
Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities.
We also offer a range of wellbeing initiatives, including apps with content to help you feel at your best.
Join us, and you can thrive as an individual as well as being part of a supportive and inclusive team.
- Let your passion shine, visit careers. accor. com
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Food and Beverage Sales Executive in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Sofitel. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Sofitel
Don't be shy about reaching out to Sofitel directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Food and Beverage Sales Executive in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Sofitel and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Sofitel
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
