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- Tasks: Lead revenue strategy across E-Commerce, Rooms, Groups & Events, and F&B.
- Company: Join the prestigious Sofitel London St James, a leader in luxury hospitality.
- Benefits: Enjoy competitive pay, career development opportunities, and a vibrant work culture.
- Why this job: Make a real impact in a dynamic environment while driving profitability and innovation.
- Qualifications: Experience in revenue management and strong analytical skills are essential.
- Other info: Be part of a diverse team that values sustainability and inclusivity.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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As Head of Revenue at Sofitel London St James, you will report to the Commercial Director and lead total revenue strategy across E-Commerce, Rooms, Groups & Events, and F&B. This includes pricing, forecasting, distribution, and optimisation of F&B reservations and channels. You will drive cross-functional collaboration to maximise profitability, leveraging data-driven insights to ensure commercial performance aligns with the hotel’s strategic objectives in the competitive London luxury market.
RESPONSIBILITIES
TRevPAR
- To drive revenue performance in all revenue streams: rooms, food & beverage and other revenues as appropriate. Focus on total hotel and profitable revenue. Drive the TRevPAR strategy and approach focusing on total hotel and profitable revenue.
- To guide and direct all revenue generating departments and their heads/leaders in selecting the optimum revenue opportunities for the hotel.
- To support the achievement of Loyalty program targets through the analysis of the program, penetration by segment and account, and to recommend actions to drive activity.
- To constantly measure hotel revenue performance against strategy and target: re-align strategy as needed. To communicate sell strategy to respective departments and ensure implementation.
Yield & Revenue
- Chairs the commercial strategy meetings, recommends revenue generating options, agrees targets and ensures communication and action of the outputs.
- Develops the hotels’ pricing and market mix strategy for all revenue streams.
- Conduct ongoing analysis of product, price, occupancy, Net RevPAR, and RGI within the competitive set, and analyse spend and profitability by segment to support rate setting and negotiations
- Analysis of spend (room and non-room) and profitability by segment and account to support rate setting and account negotiation.
- Drive implementation and effective adoption of ACCOR preferred systems and channels.
- Evaluate the business mix and to make recommendations for future rate setting and negotiation.
- Key leader in writing and articulating the hotels’ budget process and strategies.
- Responsible for the optimal representation of the hotel’s products in all distribution channels
- Produces weekly and monthly rate and occupancy forecasts for bedrooms and meetings.
- Re-design and implements new processes or systems when required
E-Commerce
- Oversees the hotel’s e-commerce performance with a focus on driving direct revenue through Accor's digital platforms and brand.com.
- Works closely with the Senior Digital Executive to align pricing, offers, and content strategies that enhance visibility and conversion.
- Ensures rate integrity, channel parity, and optimal visibility across all digital touchpoints, including OTA and metasearch platforms.
- Monitors website performance, booking engine metrics, and user journey insights to identify conversion opportunities.
- Works with Marketing to align digital campaigns and promotions with business goals, market conditions, and Accor’s e-commerce initiatives.
Groups & Events and F&B
- Sets group pricing and acceptance parameters using analysis of pick-up trends and market conditions to maximise confirmed group business at enquiry stage.
- Ensures tools for accurate group and event quoting are current and effectively used.
- Partners with the Groups & Events Manager on annual strategy, forecasting, and performance analysis.
- Leads the commercial strategy for F&B channels while collaborating with the reservations team, who manage F&B booking enquiries via email and phone to maximise outlet revenue
Leadership
- Responsible for the development and performance management of the hotel’s commercial teams (reservations and F&B Reservations)
- Solves complex problems impacting multiple departments or sub-functions
- Support others in developing their careers
- Mentors and coaches’ others
- Identify a range of opportunities and take specific action to improve performance results
- Responsible for overall team engagement
Talent & Culture Management
- Embody and promote Sofitel London St James and La Maison values within the team.
- Promote and support a diverse and inclusive working environment.
- Adopt a sustainable approach towards work ensuring a conscious use of hotels resources.
- Familiarise yourself on all processes and procedures outlined in the Employee Handbook.
- Be aware of Company benefits, and assist the team with any enquiries.
- Ensure rotas are correctly imputed on Fourth and closure of days are done on time.
- Assist the Recruitment team and conduct interviews when necessary, providing accurate feedback.
- Create an induction plan for all new starters and train them accordingly.
- Make sure the probationary and annual reviews are completed according to the specified deadlines; managed by establishing clear expectations, and delivering constructive feedback.
- Ensure all team members are compliant and have completed all their mandatory trainings.
Job Description
As Head of Revenue at Sofitel London St James, you will report to the Commercial Director and lead total revenue strategy across E-Commerce, Rooms, Groups & Events, and F&B. This includes pricing, forecasting, distribution, and optimisation of F&B reservations and channels. You will drive cross-functional collaboration to maximise profitability, leveraging data-driven insights to ensure commercial performance aligns with the hotel’s strategic objectives in the competitive London luxury market.
RESPONSIBILITIES
TRevPAR
- To drive revenue performance in all revenue streams: rooms, food & beverage and other revenues as appropriate. Focus on total hotel and profitable revenue. Drive the TRevPAR strategy and approach focusing on total hotel and profitable revenue.
- To guide and direct all revenue generating departments and their heads/leaders in selecting the optimum revenue opportunities for the hotel.
- To support the achievement of Loyalty program targets through the analysis of the program, penetration by segment and account, and to recommend actions to drive activity.
- To constantly measure hotel revenue performance against strategy and target: re-align strategy as needed. To communicate sell strategy to respective departments and ensure implementation.
Yield & Revenue
- Chairs the commercial strategy meetings, recommends revenue generating options, agrees targets and ensures communication and action of the outputs.
- Develops the hotels’ pricing and market mix strategy for all revenue streams.
- Conduct ongoing analysis of product, price, occupancy, Net RevPAR, and RGI within the competitive set, and analyse spend and profitability by segment to support rate setting and negotiations
- Analysis of spend (room and non-room) and profitability by segment and account to support rate setting and account negotiation.
- Drive implementation and effective adoption of ACCOR preferred systems and channels.
- Evaluate the business mix and to make recommendations for future rate setting and negotiation.
- Key leader in writing and articulating the hotels’ budget process and strategies.
- Responsible for the optimal representation of the hotel’s products in all distribution channels
- Produces weekly and monthly rate and occupancy forecasts for bedrooms and meetings.
- Re-design and implements new processes or systems when required
E-Commerce
- Oversees the hotel’s e-commerce performance with a focus on driving direct revenue through Accor's digital platforms and brand.com.
- Works closely with the Senior Digital Executive to align pricing, offers, and content strategies that enhance visibility and conversion.
- Ensures rate integrity, channel parity, and optimal visibility across all digital touchpoints, including OTA and metasearch platforms.
- Monitors website performance, booking engine metrics, and user journey insights to identify conversion opportunities.
- Works with Marketing to align digital campaigns and promotions with business goals, market conditions, and Accor’s e-commerce initiatives.
Groups & Events and F&B
- Sets group pricing and acceptance parameters using analysis of pick-up trends and market conditions to maximise confirmed group business at enquiry stage.
- Ensures tools for accurate group and event quoting are current and effectively used.
- Partners with the Groups & Events Manager on annual strategy, forecasting, and performance analysis.
- Leads the commercial strategy for F&B channels while collaborating with the reservations team, who manage F&B booking enquiries via email and phone to maximise outlet revenue
Leadership
- Responsible for the development and performance management of the hotel’s commercial teams (reservations and F&B Reservations)
- Solves complex problems impacting multiple departments or sub-functions
- Support others in developing their careers
- Mentors and coaches’ others
- Identify a range of opportunities and take specific action to improve performance results
- Responsible for overall team engagement
Talent & Cu]]> <
Head of Revenue Management (London) employer: Sofitel
Contact Detail:
Sofitel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Revenue Management (London)
✨Tip Number 1
Familiarise yourself with the latest trends in revenue management, particularly in the luxury hotel sector. Understanding how competitors are positioning themselves can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the hospitality industry, especially those who have experience in revenue management. Attend industry events or join relevant online forums to build connections that could lead to valuable insights and recommendations.
✨Tip Number 3
Prepare to discuss specific data-driven strategies you've implemented in previous roles. Be ready to share examples of how your decisions positively impacted revenue, as this will demonstrate your capability to drive results.
✨Tip Number 4
Research Sofitel London St James and its unique offerings. Tailoring your conversation to highlight how your skills align with their specific needs and values will show your genuine interest in the role and the company.
We think you need these skills to ace Head of Revenue Management (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in revenue management, e-commerce, and leadership roles. Use specific examples that demonstrate your ability to drive revenue performance and cross-functional collaboration.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and detail how your skills align with the responsibilities outlined in the job description. Mention your experience with pricing strategies and data-driven decision-making.
Showcase Your Analytical Skills: Since the role involves a lot of data analysis, include examples of how you've used data to inform business decisions in previous positions. Highlight any tools or systems you are familiar with that relate to revenue management.
Prepare for Potential Questions: Think about how you would approach challenges mentioned in the job description, such as optimising F&B reservations or driving direct revenue through digital platforms. Be ready to discuss your strategies and past successes in these areas during an interview.
How to prepare for a job interview at Sofitel
✨Understand the Revenue Landscape
Familiarise yourself with the current trends in revenue management, especially within the luxury hotel sector. Be prepared to discuss how you would approach TRevPAR and optimise revenue streams across rooms, F&B, and events.
✨Showcase Data-Driven Decision Making
Highlight your experience with data analysis and how it informs your pricing and forecasting strategies. Be ready to provide examples of how you've used data to drive revenue performance in previous roles.
✨Demonstrate Cross-Functional Collaboration Skills
Since this role involves working closely with various departments, prepare to discuss your experience in leading cross-functional teams. Share specific instances where your collaboration led to improved outcomes.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in revenue management and how you overcame them, particularly in a competitive market like London.
