VP, Retail Sales - Commercial Business Unit Lead

VP, Retail Sales - Commercial Business Unit Lead

Full-Time 90000 - 110000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead a retail division, shape strategy, and drive commercial performance.
  • Company: Join Sofina Foods, a leader in quality meats and seafood.
  • Benefits: Opportunity for growth, impact, and collaboration in a dynamic environment.
  • Other info: Based in North Yorkshire with travel to customers and sites.
  • Why this job: Be a visionary leader in a pivotal role with significant influence.
  • Qualifications: Proven leadership in commercial strategy and team development.

The predicted salary is between 90000 - 110000 £ per year.

Lead a core retail division. Shape strategy. Deliver growth at scale You will be responsible for driving commercial performance and long-term value by:

  • Owning and delivering the end-to-end commercial strategy for your business unit
  • Leading revenue, margin and profit performance, with full P&L accountability
  • Building and strengthening strategic partnerships with major retailers
  • Shaping customer joint business plans with clear commercial intent and discipline
  • Leading, developing and motivating a multi-disciplinary commercial team across sales, category and customer marketing
  • Owning forecasting, budgeting and commercial planning cycles
  • Collaborating closely with operations, technical and innovation teams to deliver customer-led solutions
  • Ensuring customer plans align with Sofina Foods Europe’s broader retail growth strategy

Our new VP, Retail Sales will take full commercial ownership of one of Sofina Foods Europe’s most significant retail divisions.

This is a pivotal role for a commercially astute and visionary leader ready to take a high-performing team and well-established customer base to the next level.

This role combines strategic direction with hands-on commercial leadership.

You’ll be accountable for the performance of a well-established, high-value customer portfolio, while setting the vision for future growth, customer partnerships and team capability.

Working cross-functionally across operations, innovation and technical teams, you’ll ensure customer strategies are commercially robust, executable and aligned to Sofina’s wider European retail agenda.

Based in North Yorkshire, this role requires significant present onsite at our Head Office, and will require frequent travel to customers and Sofina sites.

Sofina Foods isn't just a food company - It’s a place to build your future.

With a team of over 13,000 people across 40 sites in Canada and Europe, we're passionate about delivering quality meats and seafood products to consumers around the world.

Join a company where innovation, sustainability, and customer satisfaction drive everything we do.

At Sofina, you’ll grow your skills, make a real impact, and work with responsibly sourced products from more than 50 protein sources across five continents.

Our vision is bold: to be the most successful food company in the world.

If you’re looking for a rewarding career in the food industry, there’s a place for you at Sofina Foods.

This is a rare opportunity to lead a high-profile retail business unit within a growing, international food group supplying many of the UK and Europe’s best-known retailers.

You’ll shape strategy, influence customer direction and develop a strong leadership team, while working in a business that values ambition, collaboration and customer-led growth.

The role offers genuine long-term scope for impact, influence and progression within Sofina’s European leadership community.

VP, Retail Sales - Commercial Business Unit Lead employer: Sofina Foods

Sofina Foods in Grimsby is an excellent employer, offering a supportive work environment where hygiene operatives can thrive. With competitive rates, comprehensive benefits such as life insurance and a company pension, and a commitment to employee growth, you will find meaningful and rewarding employment here. Join a team that values high standards and prioritises your well-being while working in a vital role within the food industry.

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Contact Details:

Sofina Foods Recruitment Team

We think you need these skills to ace VP, Retail Sales - Commercial Business Unit Lead

Commercial Strategy Development
P&L Accountability
Revenue Management
Strategic Partnership Building
Customer Joint Business Planning
Team Leadership and Development
Forecasting and Budgeting