At a Glance
- Tasks: Lead brand strategy and drive innovation for a top UK seafood brand.
- Company: Join Sofina Foods, a leading global food company with a focus on quality and sustainability.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture with strong emphasis on innovation and sustainability.
- Why this job: Make a real impact on brand growth and consumer engagement in a fast-paced FMCG setting.
- Qualifications: Experience in brand management and strategic leadership required.
The predicted salary is between 45000 - 50000 £ per year.
Lead the Growth Strategy for one of the UK’s most recognised seafood brands. The new Senior Brand Manager will be responsible for leading strategic brand development, delivering commercially impactful campaigns and driving innovation and portfolio growth across the Young’s brand.
- Lead the development and execution of annual and long-term brand strategies aligned to commercial and category growth objectives.
- Identify consumer, shopper and market opportunities to strengthen brand positioning and drive sustainable growth.
- Own and lead branded NPD and EPD pipelines in partnership with Innovation and Category teams.
- Deliver insight-led innovation strategies, including business cases, forecasting and post-launch evaluation.
- Lead integrated marketing campaigns across digital, social, PR, shopper and trade channels.
- Manage agency partnerships to deliver high-quality creative, media and research output.
- Lead packaging development and brand identity evolution across the portfolio.
- Support commercial teams with retailer presentations, category reviews and joint business planning activity.
- Analyse brand, category and retailer performance to shape strategic decision-making and investment priorities.
- Manage marketing budgets and optimise return on marketing investment.
- Ensure all activity complies with UK regulatory and brand governance requirements.
- Support and influence wider cross-functional teams, building strong collaborative relationships across the business.
This is a high-impact role within a fast-paced FMCG environment, responsible for leading strategic brand planning, innovation pipelines and integrated marketing activity across a broad product portfolio. Working closely with commercial, category, innovation and agency partners, you’ll help identify new growth opportunities, strengthen brand positioning and ensure the Young’s brand continues to evolve with changing consumer and shopper needs.
The role offers significant visibility across the business and the opportunity to influence both short and long-term strategic direction, while mentoring and supporting wider marketing capability within the team. Based at our new Leeds Office, this role is ideal for an experienced Senior Brand Manager or established Brand Manager ready to step into a broader strategic leadership position within a large-scale food business.
Sofina Foods isn't just a food company - It’s a place to build your future. With a team of over 13,000 people across 40 sites in Canada and Europe, we're passionate about delivering quality meats and seafood products to consumers around the world. Join a company where innovation, sustainability, and customer satisfaction drive everything we do. At Sofina, you’ll grow your skills, make a real impact, and work with responsibly sourced products from more than 50 protein sources across five continents.
Our vision is bold: to be the most successful food company in the world. If you’re looking for a rewarding career in the food industry, there’s a place for you at Sofina Foods. Sofina Foods is one of the world’s leading food companies, producing over 500 million meals every year across Canada and Europe. With over 13,000 employees across 40 sites, we combine the scale and stability of a global business with the pace, ambition and entrepreneurial spirit of a growing FMCG organisation.
Joining the Young’s team means becoming part of a business with iconic brands, ambitious growth plans and a strong focus on innovation, quality and sustainability. This role offers the opportunity to shape brand strategy at scale, influence category direction and play a visible role in the future growth of one of the UK’s best-loved seafood brands. If you are looking for a role where you can lead strategic brand growth, influence business direction and help shape the future of food, we’d love to hear from you.
Senior Brand Manager in Leeds employer: Sofina Foods
Sofina Foods in Grimsby is an excellent employer, offering a supportive work environment where hygiene operatives can thrive. With competitive rates, comprehensive benefits such as life insurance and a company pension, and a commitment to employee growth, you will find meaningful and rewarding employment here. Join a team that values high standards and prioritises your well-being while working in a vital role within the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sofina Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sofina Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sofina Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sofina Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sofina Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sofina Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sofina Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sofina Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sofina Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sofina Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
