At a Glance
- Tasks: Shape brand strategies and drive innovative consumer campaigns for a beloved food brand.
- Company: Join Sofina Foods, a leading global food company with a passion for quality.
- Benefits: Competitive salary, career growth, and the chance to work with iconic brands.
- Other info: Dynamic environment fostering innovation and collaboration across a global team.
- Why this job: Make a real impact on a brand with 90 years of heritage and 80% awareness.
- Qualifications: Experience in FMCG brand management or an ambitious assistant ready for growth.
The predicted salary is between 60000 - 80000 £ per year.
Help shape the future of one of Northern Ireland’s most iconic food brands. The new Brand Manager will be responsible for building strong brand plans, driving innovation and delivering engaging consumer campaigns across the Cookstown portfolio.
- Develop and deliver annual and long-term brand strategies aligned to business objectives.
- Use consumer, shopper and market insight to identify growth opportunities and shape brand direction.
- Lead branded NPD and EPD projects in partnership with Innovation and Category teams.
- Support integrated marketing campaigns across digital, social and shopper channels.
- Manage agency relationships to deliver high-quality campaigns, content and creative assets.
- Lead packaging development and artwork approval processes across the portfolio.
- Analyse brand, category and retailer performance to support commercial decision-making.
- Support retailer presentations, range reviews and promotional planning with commercial teams.
- Monitor competitor activity, pricing and market trends to identify opportunities and risks.
- Manage digital content calendars and review campaign and social media performance.
- Oversee marketing spend and support ROMI analysis and performance reviews.
Our new Brand Manager will play a key role in shaping the future growth of the Cookstown brand, one of Northern Ireland’s most recognised and loved food brands with over 80% brand awareness and a heritage spanning almost 90 years. This is an exciting opportunity to help reinvigorate and modernise an iconic local brand, redefining how Cookstown shows up across every consumer touchpoint — from packaging and innovation to social media, campaigns and shopper experiences.
Working closely with commercial, category, innovation and agency partners, you’ll help unlock the next phase of growth for a brand already trusted by generations of consumers. Based at our Cookstown site, this role is ideal for an experienced FMCG Brand Manager or ambitious Assistant Brand Manager ready to step into a broader strategic role within a fast-moving food business.
Sofina Foods isn't just a food company - it’s a place to build your future. With a team of over 13,000 people across 40 sites in Canada and Europe, we're passionate about delivering quality meats and seafood products to consumers around the world. Join a company where innovation, sustainability, and customer satisfaction drive everything we do. At Sofina, you’ll grow your skills, make a real impact, and work with responsibly sourced products from more than 50 protein sources across five continents.
Our vision is bold: to be the most successful food company in the world. If you’re looking for a rewarding career in the food industry, there’s a place for you at Sofina Foods. Sofina Foods is one of the world’s leading food companies, producing over 500 million meals every year across 40 sites in Canada and Europe. Backed by more than 30 years of industry expertise, we combine the scale of a global business with the entrepreneurial spirit of a fast-moving organisation.
Joining Sofina means becoming part of a business with ambitious growth plans, iconic brands and a culture that encourages fresh thinking, innovation and collaboration. This role offers the chance to work on a household-name brand with genuine heritage, while helping shape what the next generation of Cookstown looks like. If you are looking for a role where you can make a visible impact, influence brand strategy and help shape the future of food, we’d love to hear from you.
Brand Manager employer: Sofina Foods
Sofina Foods in Grimsby is an excellent employer, offering a supportive work environment where hygiene operatives can thrive. With competitive rates, comprehensive benefits such as life insurance and a company pension, and a commitment to employee growth, you will find meaningful and rewarding employment here. Join a team that values high standards and prioritises your well-being while working in a vital role within the food industry.
