Senior Brand Strategy Lead - FMCG Seafood Growth in Leeds

Senior Brand Strategy Lead - FMCG Seafood Growth in Leeds

Leeds Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Sofina Foods Europe

At a Glance

  • Tasks: Lead growth strategies and oversee marketing for a top seafood brand.
  • Company: Join Sofina Foods Europe, a leader in the FMCG sector.
  • Benefits: Full-time role with competitive salary and opportunities for influence.
  • Other info: Exciting opportunity based in our new Leeds Office.
  • Why this job: Shape the future of a beloved brand in the UK grocery market.
  • Qualifications: Experience in brand management within FMCG, especially food.

The predicted salary is between 60000 - 80000 £ per year.

Sofina Foods Europe is searching for a Senior Brand Manager to lead the growth strategy of Young’s, one of the UK’s most recognised seafood brands. This role requires a proactive leader who will drive category growth and oversee integrated marketing strategies across a diverse product portfolio.

The ideal candidate has significant experience in brand management within FMCG, especially in food, and is well-versed in the UK grocery landscape. This full-time position is based at our new Leeds Office and offers a chance to influence the brand’s strategic direction.

Senior Brand Strategy Lead - FMCG Seafood Growth in Leeds employer: Sofina Foods Europe

Sofina Foods Europe is an excellent employer, offering a dynamic work environment in our new Leeds Office where creativity and innovation thrive. We prioritise employee growth through continuous development opportunities and foster a collaborative culture that values diverse perspectives, making it an ideal place for those passionate about driving brand success in the FMCG sector.

Sofina Foods Europe

Contact Details:

Sofina Foods Europe Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Brand Strategy Lead - FMCG Seafood Growth in Leeds

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sofina Foods Europe and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sofina Foods Europe are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sofina Foods Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sofina Foods Europe. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Senior Brand Strategy Lead - FMCG Seafood Growth in Leeds

Brand Management
FMCG Experience
Integrated Marketing Strategies
Category Growth
Product Portfolio Management
UK Grocery Landscape Knowledge
Leadership Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sofina Foods Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Sofina Foods Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sofina Foods Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Sofina Foods Europe

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sofina Foods Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Sofina Foods Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.