Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead design vision for cutting-edge AI platform and mentor a talented design team.
- Company: Join Europe's leading applied AI company, recognized for its innovative solutions and safety expertise.
- Benefits: Work in a diverse environment with opportunities for growth and international impact.
- Why this job: Shape the future of AI while collaborating with brilliant minds in a creative space.
- Qualifications: Proven experience in leading design teams and delivering top-tier B2B products required.
- Other info: Bring your portfolio and creativity to make a real difference in the AI landscape.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
My client aren’t just riding the AI hype wave—they saw its potential ages ago, well before it was
cool! Founded in 10 years ago, with a Fellowship program designed to turn academics into
commercial data scientists, my client have grown into Europe’s leading applied AI company. Their
expertise in AI safety is so top-notch that OpenAI tapped them as their first-ever technical partner.
Impressive, right?
From predicting NHS demand during the pandemic to slashing marketing budgets with savvy
customer predictions, my client’s AI-powered solutions are making serious waves. They’ve even kept
kids safe online and helped produce greener energy by harnessing wind for boats. AI is changing the
world, and my client are looking for a trailblazer to help ensure its power is harnessed safely!
The Role
The Principal Product Designer role is perfect for someone ready to lead with design and make a
massive impact. Reporting to the VP of Product, this role involves heading up the design vision for
the companies cutting edge, AI platform, embedding a design-first mindset across the company and
crafting a design system that sets the tone for product development. Whether it’s technical
personas or non-techy folks, the Principal Product Designer will ensure the platform delivers user-
friendly solutions for everyone.
Beyond shaping the design strategy, this role also involves leading a team of designers, providing
direction, mentorship, and a supportive space for creativity to flourish. Think of it as being the Yoda
of the design world, guiding the team to greatness while driving an entire design culture shift across
the business
What You’ll Be Doing
- Crafting and communicating the design vision and strategy for the platform, while ensuring creativity and quality stay sky-high.
- Building and mentoring a top-notch design team, and helping them level up their skills.
- Leading the charge in creating UI/UX elements, illustrations, and visual assets that are both stunning and functional.
- Collaborating closely with product squads to weave design seamlessly into the development process.
- Being the voice for user-centric design and ensuring products are built around real personas and user feedback.
- Staying plugged into industry trends, always on the lookout for new ways to experiment and innovate.
- Jumping in to help with sales assets that highlight the platform’s value.
Who They’re Looking For
This isn’t your first rodeo! My client are searching for a Principal Product Designer with a proven
track record leading design teams and delivering top-tier B2B products. They want someone who:
- Has a knockout portfolio that shows off expertise in visual design, UI/UX, and branding.
- Is a pro with design tools like Sketch, Figma, or similar.
- Communicates like a champ and can present ideas that inspire.
- Knows user-centered design, usability, and accessibility standards inside and out.
- Can balance creative vision with strategic business goals.
- Has experience working with technical platforms (extra points if it’s AI!) and leading cross-functional teams.
- Is endlessly curious about how AI is reshaping the business world.
The Ideal Candidate (aka You!)
We are looking for a creative dynamo—someone with solid UX and/or UI chops, backed up by an epic portfolio of projects. Here’s what else they’d love to see:
- Visual wizardry – They want someone who can create not just functional designs, but
delightful ones that make people’s hearts sing! - Drive – The ideal candidate thrives on autonomy, loves challenging the status quo, and
always aims for excellence. - Fast on their feet – Prototyping and iterating at speed should be second nature.
Must-Have Skills
- Mastery in wireframes, prototypes, and high-fidelity designs.
- Proficiency in design tools like Figma.
- A strong understanding of user-centered design principles and methodologies.
- Top-tier communication and collaboration skills (within the team and across departments).
- Experience with usability testing (because every design needs a test drive).
Why You’ll Love Working Here!
My client are a playground for the intellectually curious. The team is diverse, coming from all kinds
of backgrounds, but they share a common drive to push the boundaries of what AI can achieve.
Working here is the professional challenge of a lifetime—surrounded by brilliant minds, every day is
an opportunity to learn something new.
As my client expands internationally, this is your chance to make a lasting impact on a high-growth
start-up, take the lead in shaping the future of AI, and design solutions that genuinely matter. If
you’re ready for the adventure of a lifetime, this is the place for you!
To be considered for this fantastic opportunity, please apply with your full CV & Portfolio!
Apply for this position
First Name *
Last Name *
Email *
Phone *
Desired Salary / Day Rate *
Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx
By using this form you agree with the storage and handling of your data by this website. *
Interested?! Talk with a Recruiter to find out more!
We are excited to help and guide you through the whole process to make a great impact and be fully ready for your interview!
\\n#J-18808-Ljbffr
Principal Product Designer employer: Sofarsogood
Contact Detail:
Sofarsogood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Product Designer
✨Tip Number 1
Make sure to showcase your leadership skills in design. Highlight any experience you have in mentoring teams or leading design projects, as this role emphasizes guiding a team and driving a design culture shift.
✨Tip Number 2
Familiarize yourself with the latest trends in AI and how they impact product design. Being able to discuss innovative ideas and demonstrate your curiosity about AI will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your portfolio in detail. Be ready to explain not just what you designed, but also the thought process behind your designs, especially how they cater to user-centered principles and accessibility standards.
✨Tip Number 4
Practice your communication skills. Since this role requires presenting ideas that inspire, being able to articulate your design vision clearly and confidently will be crucial during interviews.
We think you need these skills to ace Principal Product Designer
Some tips for your application 🫡
Showcase Your Portfolio: Make sure to include a knockout portfolio that highlights your expertise in visual design, UI/UX, and branding. Choose projects that demonstrate your ability to create user-friendly solutions and innovative designs.
Tailor Your CV: Customize your CV to reflect the skills and experiences that align with the Principal Product Designer role. Highlight your experience leading design teams, working with technical platforms, and your mastery of design tools like Figma.
Communicate Your Vision: In your application, clearly articulate your design vision and strategy. Discuss how you can embed a design-first mindset across the company and your approach to mentoring a design team.
Emphasize User-Centered Design: Demonstrate your understanding of user-centered design principles and methodologies. Provide examples of how you've incorporated user feedback into your design process and how it has influenced your work.
How to prepare for a job interview at Sofarsogood
✨Showcase Your Portfolio
Make sure to present a knockout portfolio that highlights your expertise in visual design, UI/UX, and branding. Be prepared to discuss the thought process behind your projects and how they align with user-centered design principles.
✨Demonstrate Leadership Skills
Since this role involves leading a team of designers, be ready to share examples of how you've successfully mentored others and fostered a creative environment. Highlight your experience in guiding teams through design challenges.
✨Communicate Effectively
Your ability to communicate ideas clearly is crucial. Practice presenting your design concepts in a way that inspires and engages your audience. Be open to feedback and show how you incorporate it into your work.
✨Stay Current with Industry Trends
Show your passion for AI and design by discussing recent trends and innovations in the field. Be prepared to share how you stay informed and how you can apply this knowledge to enhance the company's design strategy.
