Freelance Live Event Producer | Local Community Growth in London

About Us

Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.

The Role

As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in Croydon and surrounding locations. You’ll be a true Sofar ambassador – mapping out the strategy for Croydon. You will be supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint.

Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap into to organise amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!

Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.

What you’ll do:

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your area with self-directed local marketing tactics.
• Create a vision to build and execute your strategy for the area – number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
• Oversight of financial performance, ensuring financial success and health of every event.
• Build relationships with local businesses to drive sales of sponsorships and private events.
• Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Collaborate with other local leaders and the wider Sofar London team to grow your neighbourhood through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Who you are:

• You have deep connections to your local scene and play an active role in building community around it.
• You have 3-5 years of experience in live event curation, production, and promotions.
• You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
• You’re confident pitching ideas and event concepts to potential sponsors and partners.
• You have a strong pulse on your area, the unique nature of each neighborhood, and where people like to spend their free time.
• You’re a natural connector and excel at building relationships with diverse community-driven organisations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time management skills and are a clear communicator.
• You can work autonomously, but understand the importance of remaining connected to the broader organisation.