At a Glance
- Tasks: Create and execute engaging email and SMS campaigns for a global audience.
- Company: Join a vibrant community transforming spaces into intimate stages for emerging talent.
- Benefits: Competitive salary, flexible working, and tickets to exclusive shows.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Make a real impact on fan engagement while working with a passionate team.
- Qualifications: 1-2 years of CRM or marketing experience; strong writing skills and attention to detail.
The predicted salary is between 25000 - 30000 £ per year.
About us
Born in a London flat in 2009, we're a global community transforming unconventional spaces into intimate stages for the world's best emerging talent. From living rooms and rooftops to galleries, museums, and beyond, our shows create experiences that bring people closer together in over 250 cities around the world. Our team is distributed across the US and UK, backed by some of the best-known consumer industry investors.
About the role
We're looking for a CRM Executive based in London to join our global CRM team, reporting to the CRM Lead. This is a hands-on role: writing campaign content, building campaigns in our ESP (email service provider), digging into data, and seeing the direct impact of your work on how fans engage with Sofar across the UK, US, EU, and beyond. You'll have real involvement in campaigns from brief to send, working across email and SMS for a global audience.
What you'll be doing
- CRM Campaign Builds & Execution: Building and sending broadcast email and SMS campaigns in Klaviyo, our ESP, end-to-end, from setting up the send to ensuring they render properly in every inbox.
- Campaign QA: checking links, copy, personalisation tokens, audience logic, SMS compliance, send times, and rendering before anything goes out.
- High levels of personalisation: due to our base of over 250 cities, our broadcast campaigns are highly personalised; you'll get familiar with this from early on.
- Working with the CRM Lead to build and refine customer segments in Klaviyo.
- Supporting the build of other campaigns, e.g., automated flows and triggered campaigns, as your confidence in the platform grows.
Creating Email & SMS Content
- An affinity for copy and design: you have an eye for what looks good and what doesn't.
- With the support of the CRM Lead, writing email and SMS copy that feels unmistakably Sofar: friendly, warm, and human.
- Selecting and curating images for email campaigns, with a feel for what's visually on-brand and relevant.
- Adapting tone, messaging, and personalisation logic for different audience segments, markets, and moments in the customer journey.
Campaign Reporting
- Pulling and interpreting campaign performance data (open rates, click rates, conversions, revenue).
- Analysing simple A/B tests as we build a team test-and-learn culture.
- Preparing reports for internal stakeholders, spotting trends, and flagging what's working and what isn't.
- Contributing ideas on how we can improve engagement, retention, and repeat purchases.
Tooling:
- Klaviyo: building and sending email and SMS campaigns, managing audience segments, and pulling performance data.
- Air: navigating our asset library to select and curate images for campaigns.
- Metabase: accessing dashboards and reporting on CRM performance back to the business.
Collaborating across teams:
This role is highly collaborative and offers the chance to work with colleagues across the globe: local Experience marketing teams in London, NYC, LA, and ROW, Customer Service, Product, and Design.
What we're looking for
- 1-2 years of CRM or wider marketing experience, whether that’s in-house, agency, or internship.
- Strong written English; you take pride in well-crafted copy.
- Hawk-eye attention to detail; you're the person who spots the typo or issue that everyone else missed.
- Comfortable working in a fast-moving environment where priorities can shift.
- Curious and eager to learn; you don't need to know everything, but you need to want to.
- Experience with Klaviyo is a bonus.
- A love and appreciation of music, events, arts, and culture.
What you'll get
- Ownership of campaigns end-to-end from early on; this isn't a role where you'll be watching from the sidelines.
- Exposure to the full CRM stack: strategy, segmentation, automation, reporting.
- A warm, welcoming team based in our Old Street office (dog-friendly), with flexible/hybrid working; typically 1-2 days a week in the office.
- Tickets to Sofar shows.
- The chance to work on a brand people genuinely love.
£25,000 - £30,000 a year
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
CRM Executive in London employer: Sofar Sounds
Join a vibrant and innovative team as a CRM Executive in our London office, where you'll have the opportunity to take ownership of campaigns from start to finish, working collaboratively with colleagues across the globe. We foster a warm and inclusive work culture that values creativity and personal growth, offering flexible hybrid working arrangements and access to exclusive Sofar shows. With a focus on employee development and a passion for music and arts, we provide a unique environment where your contributions directly impact our global community.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in London
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Sofar Sounds who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Sofar Sounds.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Sofar Sounds and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Sofar Sounds
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Sofar Sounds.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
