At a Glance
- Tasks: Curate and promote LGBTQ+ singles nights, building a vibrant community through live music events.
- Company: Sofar creates unique live experiences connecting artists and audiences across 78 countries.
- Benefits: Enjoy flexible freelance work with commission-based pay and the chance to shape local events.
- Other info: Freelancers can expect weekend and evening work, with opportunities for creative marketing initiatives.
- Why this job: Join a creative team, make an impact in the LGBTQ+ community, and thrive in a music-driven culture.
- Qualifications: 1-3 years in event curation or promotions; strong connection to LGBTQ+ communities and local culture.
Sofar is creating space where music matters. We bring artists and audiences together through live experiences and artist services that inspire creativity, community and joy.
Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Through our artist services, we provide tools and services for artists to directly connect with fans and build sustainable, creative lives on their own terms.
THE ROLE
In Spring last year, we launched our Sofar singles nights (\"Heartbeat\"). These have been inclusive events, primarily targeting heterosexual couples. After speaking with members of our community, we recently launched this offering for the LGBTQ+ community and are now looking for someone to own this new community experience. As a Freelance Promoter, you\'ll curate and promote shows to build a strong and vibrant Sofar community in your city. For this role, we are also looking for someone with a deep affinity to the LGBTQ+ community. You\'ll be a true Sofar ambassador - partnering closely with the central Concerts and local city operations and marketing teams to curate and book exceptional events, conceptualise and execute local marketing initiatives, and expand Sofar\'s footprint.
Our Promoters live and breathe music. They\'re always on the cutting edge of discovering new sounds across genres, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organise and promote amazing live events (including artists, locations, sponsors, etc.). They\'re entrepreneurial, resourceful, and driven; whether it\'s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can\'t wait to meet you!
*Please note that our Promoters are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
What you\'ll do:
- Own and grow on the success of our Sofar Singles Nights (\"Heartbeat\") tailored specifically to LGBTQ+ communities - promoting and selling tickets in your city with self-directed local marketing tactics.
- Create a vision and collaborate with the central Concerts team to build and execute your strategy to grow this Sofar offering - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for shows in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Create engaging content for use across Sofar\'s channel, and appear on camera to promote shows, highlight community stories and other creative promotional efforts.
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Own the quality of shows in your local market, working closely with the central Concerts team and local staff to ensure magical experiences that are rooted in hospitality
- Build relationships with local businesses to drive sales of sponsorships
Who you are:
- You have 1-3 years of experience in live event curation, promotions, social media marketing, guerilla marketing, sales, and/or partnerships.
- You have a deep affinity with LGBTQ+ communities
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
- You know how to connect with diverse community-driven organizations, media partners, or local businesses that would add strategic value to your city\'s growth.
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You\'re actively engaged in your local market music and cultural scene and build community around it
- You have exceptional time management skills are a clear written communicator
£120 - £600 a month
If our mission and job opening resonate, you\'re encouraged to apply even if your experience doesn\'t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
London Freelance Promoter - LGBTQ+ Singles Nights employer: Sofar Sounds
At Sofar, we pride ourselves on being an inclusive and vibrant employer that champions creativity and community. As a Freelance Promoter for our LGBTQ+ Singles Nights in London, you'll enjoy the flexibility of freelance work while being part of a passionate team dedicated to curating exceptional live experiences. We offer a supportive work culture that values diversity, encourages personal growth, and provides opportunities to connect with local artists and communities, making every event a unique celebration of music and connection.
StudySmarter Expert Advice🤫
We think this is how you could land London Freelance Promoter - LGBTQ+ Singles Nights
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace London Freelance Promoter - LGBTQ+ Singles Nights
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Sofar Sounds.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Sofar Sounds and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for London Freelance Promoter - LGBTQ+ Singles Nights at Sofar Sounds.
How to prepare for a job interview at Sofar Sounds
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Sofar Sounds.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Sofar Sounds. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Sofar Sounds.
