Freelance Local Producer, Glasgow (contract, revenue share)

Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We transform everyday spaces – from living rooms and rooftops to boutiques and museums – into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection. Founded in London in 2009, Sofar now operates in 400+ cities worldwide.

The Role

As a Freelance Local Producer, you’ll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. Our Producers have strong business instincts, cultural fluency, and deep local networks they can activate – from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop‑up experiences that provide opportunities for real‑life, meaningful engagement.

What you’ll do:

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self‑directed local marketing tactics.
• Create a vision to build and execute your city’s strategy – number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences in your city with the highest‑quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
• Manage your city’s financial performance, ensuring financial success and health of every event.
• Build relationships with local businesses to drive sales of sponsorships and private events.
• Identify and build relationships with local organizations with like‑minded audiences to build community, broaden our reach, and co‑promote shows.
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Support Sofar’s Business Partnerships and Global Communities teams by ensuring high‑quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Who you are:

• You have deep connections to your local scene and play an active role in building community around it.
• You have 3‑5 years of experience in live event curation, production, and promotions.
• You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
• You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
• You’re a natural connector and excel at building relationships with diverse community‑driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical’s growth.
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time‑management skills and are a clear communicator.
• You can work autonomously, but understand the importance of remaining connected to the broader organization.

Our global Sofar team is deeply passionate about music and the work we do. If our mission and job opening resonates, you're encouraged to apply even if your experience doesn’t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.