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For Companies At a Glance
- Tasks: Lead Sofar London, managing events and building community connections.
- Company: Sofar Sounds connects artists and audiences through unique live experiences worldwide.
- Benefits: Competitive salary, bonus structure, and a culture of belonging.
- Why this job: Be part of a vibrant community, shaping unforgettable experiences in London's diverse neighborhoods.
- Qualifications: 7+ years in strategy and operations, with experience in live events and team management.
- Other info: Open to diverse applicants; apply even if your experience isn't a perfect match.
The predicted salary is between 76000 - 154000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
About Us
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces – from living rooms and rooftops, to boutiques and museums – into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.
Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).
The Role
London is where Sofar began 15 years ago. Today, London has blossomed into our largest city – hosting shows across music, comedy, dance, and more. We\’re thrilled to be bringing on a General Manager who will run the show for the entirety of this diverse and dynamic city, identifying opportunities to build intentional communities from the ground up, connecting artists and performers with unique venues and passionate fans, and establishing Sofar as the go-to source for unforgettable experiences in neighborhoods across London.
Our ideal candidate has a strong desire to run a live experiences business – and is both a grassroots level community builder and a high-level strategist and operator. They should be dialed into the events and live experiences world in London, and have a substantial network.
What you\’ll do:
- Be the top leader of Sofar London, with full P&L and managerial responsibility
- Build an ambitious business plan, in partnership with the central team, that starts at the local neighborhood level and charts a path for growth throughout the city
- Manage and grow the local team, including talent booking, crew, hosts/MCs, marketing and partnerships
- Become Sofar\’s intentional community builder in London, identifying opportunities for connection and nurturing multiple groups around geographies, categories and audiences
- Test and innovate with new formats, venues and local marketing initiatives
- Develop local revenue-generating partnerships and assist in the implementation of global partnerships
- Be the outward face and voice of Sofar London in the community and press
- Ensure the highest quality experience via customer focus, operational rigor, and adherence to Sofar\’s standards and values.
- Drive company culture through extension of Sofar\’s global culture, and elements that are distinctly London
Who you are:
- You have 7+ years of strategy and operations experience including P&L oversight, developing growth strategies, and managing teams focused on experiential execution
- You\’re a seasoned manager who has overseen and grown teams of 5+
- You live and breathe culture, and are closely tied into the events and live experiences world in London
- You have a strong playbook for local activations and have directly managed revenue-driving operations in the greater London area
- You\’re a fluent cross-functional communicator – you can seamlessly work with teams across the business and know how to get into the weeds, but can zoom out to the high-level picture
- You have deep experience in producing live events and activations (music or otherwise)
£95,000 – £110,000 a year
This range reflects the base salary for the role, which may vary depending on a number of factors including a candidate\’s qualifications, skills, competencies, and experience. The total yearly compensation package also includes a significant bonus structure based on city and personal performance, as well as benefits.
If our mission and job opening resonate, you\’re encouraged to apply even if your experience doesn\’t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
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General Manager, London employer: Sofar Sounds
Contact Detail:
Sofar Sounds Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager, London
✨Tip Number 1
Network actively within the London events scene. Attend local gigs, festivals, and community gatherings to meet artists, venue owners, and other key players. Building these relationships can give you insights into opportunities and help you establish your presence in the community.
✨Tip Number 2
Stay updated on the latest trends in live experiences and community building. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in forums. This knowledge will not only enhance your understanding but also demonstrate your passion for the role during discussions.
✨Tip Number 3
Showcase your experience in managing teams and executing successful events. Prepare specific examples of how you've built community connections or driven revenue through innovative strategies. This will highlight your qualifications and align with Sofar's mission.
✨Tip Number 4
Engage with Sofar Sounds' existing community. Attend their shows, interact with their team, and understand their culture. This will not only give you a feel for the organization but also allow you to express genuine interest and insight during your application process.
We think you need these skills to ace General Manager, London
Some tips for your application 🫡
Understand the Company Culture: Familiarize yourself with Sofar Sounds' mission and values. Highlight your alignment with their focus on community building and live experiences in your application.
Tailor Your CV: Emphasize your relevant experience in strategy, operations, and team management. Showcase any previous roles where you successfully managed P&L and developed growth strategies, particularly in the events or live experiences sector.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for live events and community engagement. Mention specific examples of how you've built connections within local communities and your vision for Sofar in London.
Highlight Your Network: In your application, mention your connections within the London events scene. Discuss how your network can benefit Sofar Sounds in terms of partnerships, talent booking, and community engagement.
How to prepare for a job interview at Sofar Sounds
✨Show Your Passion for Live Experiences
Make sure to express your enthusiasm for live events and community building. Share specific examples of how you've engaged with local communities or organized events in the past, as this aligns perfectly with Sofar's mission.
✨Demonstrate Strategic Thinking
Prepare to discuss your experience with P&L oversight and growth strategies. Be ready to outline a potential business plan for Sofar London, showcasing your understanding of the local market and how you would drive growth.
✨Highlight Your Network
Since the role requires a substantial network within the events and live experiences world in London, come prepared to talk about your connections. Mention any partnerships or collaborations you've fostered that could benefit Sofar.
✨Emphasize Team Management Skills
As a seasoned manager, be ready to discuss your leadership style and how you've successfully managed and grown teams in the past. Provide examples of how you've motivated your team and ensured high-quality execution of events.
