At a Glance
- Tasks: Promote and curate live events, connecting artists and audiences in your local community.
- Company: Join Sofar Sounds, a global community transforming spaces into intimate live music experiences.
- Benefits: Flexible freelance role with commission-based pay and opportunities for personal growth.
- Other info: Work autonomously with support from a global team passionate about music.
- Why this job: Shape the cultural landscape in your city while building meaningful connections through music.
- Qualifications: 3-5 years in live event production and strong local connections.
While this role is hybrid, candidates must be based in the city for which you are applying.
About Us
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We transform everyday spaces – from living rooms and rooftops to boutiques and museums – into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection. Founded in London in 2009, Sofar now operates in 400+ cities worldwide. The majority of these cities are run by a globally connected network of independent event organizers, empowered and supported by our distributed team. We are deeply passionate about the work we do.
The Role
As a Freelance Local Producer, you’ll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. Our Producers have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop‑up experiences that provide opportunities for real‑life, meaningful engagement. Producers are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.
If this sounds like it’s up your alley, we can’t wait to meet you!
Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.
What You'll Do:
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
- Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
- Manage your city’s financial performance, ensuring financial success and health of every event.
- Build relationships with local businesses to drive sales of sponsorships and private events.
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co‑promote shows.
- Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
- Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.
Who You Are:
- You have deep connections to your local scene and play an active role in building community around it.
- You have 3-5 years of experience in live event curation, production, and promotions.
- You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
- You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
- You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- You have exceptional time management skills and are a clear communicator.
- You can work autonomously, but understand the importance of remaining connected to the broader organization.
£100 - £5,000 a month
Our Producers earn commission-based pay on a per-show basis. Please note compensation varies based on ticket prices, show volume, and event performance, with ranges from £100-£500+ per event. Our global Sofar team is deeply passionate about music and the work we do. If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
Local Producer (freelance, commission-only) - Chelmsford in Essex employer: Sofar Sounds
Contact Detail:
Sofar Sounds Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Producer (freelance, commission-only) - Chelmsford in Essex
✨Tip Number 1
Get out there and network! Attend local events, meet fellow creatives, and connect with potential collaborators. The more people you know in your city, the easier it’ll be to promote your shows and find the right venues.
✨Tip Number 2
Show off your passion for music and community! When chatting with potential sponsors or partners, let your enthusiasm shine through. Share your vision for how Sofar can make a difference in your local scene – it’s contagious!
✨Tip Number 3
Be proactive in reaching out to local businesses and organisations. They’re often looking for ways to engage with the community, so pitch them on sponsorship opportunities or co-promotions that benefit both parties.
✨Tip Number 4
Don’t forget to leverage social media! Use platforms like Instagram and Facebook to showcase your events, share behind-the-scenes content, and engage with your audience. It’s a great way to build buzz and sell tickets!
We think you need these skills to ace Local Producer (freelance, commission-only) - Chelmsford in Essex
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for live events and music shine through! We want to see how excited you are about creating memorable experiences in your local community.
Tailor Your Application: Make sure to customise your application to highlight your connections and experience in the local scene. We’re looking for someone who knows their city inside out, so show us how you can bring that knowledge to Sofar!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Remember, we want to know how you can contribute to our mission!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Sofar Sounds.
How to prepare for a job interview at Sofar Sounds
✨Know Your Local Scene
Before the interview, dive deep into your local music and event scene. Research popular venues, artists, and community events in Chelmsford. Being able to discuss specific examples will show your passion and understanding of the local culture, which is crucial for a Local Producer role.
✨Showcase Your Networking Skills
Prepare to talk about your existing connections within the local community. Highlight any relationships you have with artists, venues, or businesses that could be beneficial for Sofar Sounds. This will demonstrate your ability to activate local networks and build partnerships.
✨Be Ready to Pitch Ideas
Think of a few creative show concepts or themes that could work well in your city. Presenting these ideas during the interview will not only showcase your creativity but also your proactive approach to curating memorable experiences that align with Sofar's mission.
✨Emphasise Your Event Management Experience
Be prepared to discuss your past experiences in live event curation and production. Share specific examples of how you've successfully managed events, dealt with challenges, and ensured high-quality experiences. This will highlight your resourcefulness and ability to thrive under pressure.