At a Glance
- Tasks: Curate and produce live events, promoting local music experiences in your city.
- Company: Join Sofar Sounds, a global community connecting artists and audiences through intimate gigs.
- Benefits: Flexible work, commission-based pay, and the chance to shape your local music scene.
- Why this job: Be a local ambassador for music, creating unforgettable experiences and building community.
- Qualifications: 3-5 years in live event production and strong local connections.
- Other info: Work autonomously while collaborating with a passionate global team.
This range is provided by Sofar Sounds. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. While this role is flexible and does not require attendance at an office, candidates must be based in the designated market.
About Sofar: Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world. Our global team is distributed across the US and UK, backed by leading consumer industry investors.
The Role: As a Freelance Local Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in your city. You’ll be a true Sofar ambassador – mapping out your city’s strategy and supported by the central Global Communities team as you produce exceptional events, conceptualize and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint.
What you’ll do:
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self‑directed local marketing tactics.
- Create a vision to build and execute your city’s strategy – number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences in your city with the highest‑quality, diverse set of artists and venues, expanding our networks as needed.
- Own the staffing and quality of shows in your local market, ensuring magical experiences rooted in hospitality.
- Manage your city’s financial performance, ensuring financial success and health of every event.
- Build relationships with local businesses to drive sales of sponsorships and private events.
- Identify and build relationships with local organizations with like‑minded audiences to broaden our reach and co‑promote shows.
- Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
- Support Sofar’s Business Partnerships and Global Communities teams by ensuring high‑quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.
Who you are:
- Deep connections to your local scene and an active role in building community around it.
- 3‑5 years of experience in live event curation, production, and promotions.
- Experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
- Confidence pitching ideas and event concepts to potential sponsors with a track record of closing partnership deals.
- Strong pulse on your city, its neighborhoods, and where people spend their free time.
- Natural connector who excels at building relationships with diverse, community‑driven organizations, media partners, or local businesses that add strategic and financial value.
- Understanding of how to promote and build strategic alliances that ultimately increase ticket sales.
- Professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- Exceptional time management skills and clear communication.
- Ability to work autonomously while staying connected to the broader organization.
Our global Sofar team is deeply passionate about music and the work we do. Outside of work, you’ll likely find us at a live show or sharing the newest song we can’t stop listening to. We encourage you to apply even if your experience doesn’t precisely match the job description. We are committed to building a diverse team that reflects a variety of lived experiences, perspectives, and skills. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. Our Producers earn commission‑based pay on a per‑show basis. Compensation varies based on ticket prices, show volume, and event performance, with ranges from $100–$500+ per event.
Freelance Producer, Dundee, Scotland (contract, commission-only) employer: Sofar Sounds
Contact Detail:
Sofar Sounds Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Producer, Dundee, Scotland (contract, commission-only)
✨Tip Number 1
Network like a pro! Get out there and connect with local artists, venues, and businesses. Attend events, join community groups, and don’t be shy about introducing yourself. The more people you know, the easier it’ll be to land gigs and sponsorships.
✨Tip Number 2
Show off your passion for music and community! When you’re chatting with potential sponsors or collaborators, let your enthusiasm shine through. Share your vision for how you can create unforgettable experiences in your city – it’s contagious!
✨Tip Number 3
Be proactive in promoting your events. Use social media, local press, and word of mouth to get the buzz going. Create eye-catching flyers or videos that showcase what makes your shows unique. The more hype you generate, the better your ticket sales will be!
✨Tip Number 4
Don’t forget to apply through our website! We’re all about building a diverse team, so even if you think your experience isn’t a perfect match, we want to hear from you. Your unique perspective could be just what we need to elevate Sofar in your city!
We think you need these skills to ace Freelance Producer, Dundee, Scotland (contract, commission-only)
Some tips for your application 🫡
Show Your Passion for Music: When writing your application, let your love for music and live events shine through. Share any personal experiences or stories that highlight your connection to the local scene and how you envision bringing that passion to Sofar.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your event curation and production experience, and don’t forget to mention any successful sponsorship deals you've closed!
Be Authentic: We want to get to know the real you! Don’t be afraid to show your personality in your application. Whether it’s your unique approach to promoting events or your creative ideas for shows, let us see what makes you stand out.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, your application will go straight to the right people, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Sofar Sounds
✨Know Your Local Scene
Before the interview, dive deep into your local music and arts scene. Research popular venues, artists, and community events. This knowledge will not only impress the interviewers but also show that you’re genuinely passionate about building a vibrant Sofar community.
✨Showcase Your Experience
Prepare to discuss your past experiences in live event curation and promotions. Have specific examples ready that highlight your successes in selling sponsorships or executing successful events. This will demonstrate your capability to drive Sofar’s mission forward.
✨Pitch Ideas Confidently
Think of a few creative event concepts or marketing strategies you could implement in your city. Present these ideas during the interview to showcase your initiative and ability to think outside the box. Confidence in your pitches can set you apart from other candidates.
✨Build Connections
Emphasise your networking skills and how you’ve built relationships with local businesses and organisations in the past. Discuss how you plan to leverage these connections to promote Sofar events and expand its reach in your community.