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- Tasks: Curate and produce live events for families in Walthamstow, creating unforgettable experiences.
- Company: Join Sofar Sounds, a global community transforming spaces into intimate music venues.
- Benefits: Flexible schedule, commission-based pay, and the chance to build your local music scene.
- Why this job: Be a key player in connecting artists and audiences while making a real impact.
- Qualifications: 3-5 years in live event production and strong community connections.
- Other info: Work autonomously with support from a passionate team dedicated to music.
Freelance Producer, Sofar Family - Walthamstow, London (contract, commission-only)
About Us
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.
The Role
As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events that appeal to people with families and young children. We are looking for someone to build a strong and vibrant Sofar community in Walthamstow and surrounding locations such as Leytonstone. You’ll be a true Sofar ambassador – mapping out the strategy for live events that appeal to families. You will be supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives.
What you'll do:
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your area with self-directed local marketing tactics.
- Create a vision to build and execute your strategy for the show type and area - venues, show themes, ideal artists, growth partners and marketing tactics etc.
- Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Oversee and direct crew to ensure magical experiences that are rooted in hospitality and are high quality.
- Oversight of financial performance, ensuring financial success and health of every event.
- Build relationships with local businesses to drive sales of sponsorships and private events.
- Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co‑promote shows.
- Collaborate with other producers and the wider Sofar London team to grow your show type through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
- Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.
Who you are:
- You have deep connections to your local scene, understanding what will work and appeal to young families, and play an active role in building community around it.
- You have 3-5 years of experience in live event curation, production, and promotions.
- You’re confident pitching ideas and event concepts to potential sponsors and partners.
- You have a strong pulse on your area, the unique nature of each neighbourhood, and where people like to spend their free time.
- You’re a natural connector and excel at building relationships with diverse community‑driven organisations, media partners, or local businesses that would add strategic and financial value to your vertical growth.
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- You have exceptional time management skills and are a clear communicator.
- You can work autonomously, but understand the importance of remaining connected to the broader organisation.
Our global Sofar team is deeply passionate about music and the work we do. If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
Our Producers earn commission-based pay on a per-show basis. Please note compensation varies based on ticket prices, show volume, and event performance, with ranges from £120-£400+ per event.
Freelance Producer, Sofar Family - Walthamstow, London (contract, commission-only) in City of London employer: Sofar Sounds
Contact Detail:
Sofar Sounds Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Producer, Sofar Family - Walthamstow, London (contract, commission-only) in City of London
✨Tip Number 1
Get out there and network! Attend local events, meet fellow producers, and connect with artists. The more people you know in the scene, the easier it’ll be to curate amazing shows that resonate with families.
✨Tip Number 2
Leverage social media to promote your events. Create engaging content that showcases the unique experiences you’re offering. Use platforms like Instagram and Facebook to reach out to local families and build excitement around your shows.
✨Tip Number 3
Don’t shy away from pitching your ideas! Whether it’s to potential sponsors or local businesses, be confident in your vision. A well-thought-out pitch can open doors and lead to valuable partnerships that enhance your events.
✨Tip Number 4
Stay connected with the Sofar London team. Collaborate and share ideas to amplify your impact. Remember, we’re all in this together, and teamwork can help elevate your events to the next level!
We think you need these skills to ace Freelance Producer, Sofar Family - Walthamstow, London (contract, commission-only) in City of London
Some tips for your application 🫡
Show Your Passion for Music: When writing your application, let your love for music and live events shine through. Share any personal experiences or stories that highlight your connection to the local scene and how you envision bringing that passion to Sofar.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Freelance Producer role. Highlight your experience in live event curation and how it aligns with building a vibrant community in Walthamstow.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, ensuring we can easily see how you fit into our Sofar family.
Apply Through Our Website: We encourage you to apply directly through our website. This way, your application will be seen by the right people, and you'll be one step closer to joining our amazing team at Sofar Sounds!
How to prepare for a job interview at Sofar Sounds
✨Know Your Local Scene
Before the interview, dive deep into Walthamstow and its surrounding areas. Understand what types of events resonate with families and young children. This knowledge will not only impress your interviewers but also show that you’re genuinely invested in building a community around Sofar's mission.
✨Showcase Your Event Experience
Prepare to discuss specific examples from your past experiences in live event curation and production. Highlight any successful events you've organised, focusing on how you engaged the community and attracted audiences. This will demonstrate your capability to thrive in a freelance role where creativity and resourcefulness are key.
✨Pitch Ideas Like a Pro
Think of a few innovative event concepts or marketing strategies that could work for Sofar in your area. Present these ideas during the interview to showcase your entrepreneurial spirit and ability to think outside the box. It’s a great way to illustrate your understanding of the role and your proactive approach.
✨Connect and Communicate
Emphasise your relationship-building skills. Be ready to discuss how you’ve successfully collaborated with local businesses or organisations in the past. Strong communication is crucial for this role, so convey your ability to connect with diverse stakeholders and create partnerships that drive ticket sales and community engagement.
