At a Glance
- Tasks: Create unforgettable live experiences by promoting and curating local events.
- Company: Join Sofar Sounds, a global community passionate about music and connection.
- Benefits: Flexible freelance role with commission-based pay and ownership over your projects.
- Other info: Work autonomously while being part of a supportive global network.
- Why this job: Shape your city's cultural scene while connecting with artists and audiences.
- Qualifications: Experience in live events, strong local connections, and a passion for community building.
While this role is hybrid, candidates must be based in the city for which you are applying.
About Us
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We transform everyday spaces – from living rooms and rooftops to boutiques and museums – into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection. Founded in London in 2009, Sofar now operates in 400+ cities worldwide. The majority of these cities are run by a globally connected network of independent event organizers, empowered and supported by our distributed team. We are deeply passionate about the work we do. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As a Freelance Local Producer, you’ll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. Our Producers have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop‑up experiences that provide opportunities for real‑life, meaningful engagement. Producers are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world. If this sounds like it’s up your alley, we can’t wait to meet you!
Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.
What You'll Do:
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
- Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
- Manage your city’s financial performance, ensuring financial success and health of every event.
- Build relationships with local businesses to drive sales of sponsorships and private events.
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co‑promote shows.
- Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
- Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.
Who You Are:
- You have deep connections to your local scene and play an active role in building community around it.
- You have 3-5 years of experience in live event curation, production, and promotions.
- You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.
- You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
- You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- You have exceptional time management skills and are a clear communicator.
- You can work autonomously, but understand the importance of remaining connected to the broader organization.
£100 - £5,000 a month
Our Producers earn commission-based pay on a per-show basis. Please note compensation varies based on ticket prices, show volume, and event performance, with ranges from £100-£500+ per event. Our global Sofar team is deeply passionate about music and the work we do. If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
Local Producer (freelance, commission-only) - Chelmsford employer: Sofar Sounds
Contact Detail:
Sofar Sounds Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Producer (freelance, commission-only) - Chelmsford
✨Tip Number 1
Get out there and network! Attend local events, meet fellow creatives, and connect with potential collaborators. The more people you know in your city, the easier it’ll be to promote shows and sell tickets.
✨Tip Number 2
Show off your passion for music and community! When you’re chatting with locals or potential sponsors, let your enthusiasm shine through. People are drawn to genuine excitement, and it can make all the difference in landing those partnerships.
✨Tip Number 3
Be proactive in reaching out to local businesses and organisations. Pitch them the idea of collaborating on events or sponsorships. Building these relationships can help you create buzz and drive ticket sales for your shows.
✨Tip Number 4
Don’t forget to leverage social media! Use platforms like Instagram and Facebook to showcase your events and engage with your audience. Share behind-the-scenes content and artist spotlights to create excitement and draw in crowds.
We think you need these skills to ace Local Producer (freelance, commission-only) - Chelmsford
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for live events and music shine through! We want to see how excited you are about creating memorable experiences in your local community.
Be Specific: Don’t just tell us you have connections; show us! Mention specific artists, venues, or events you've worked with. This helps us understand your local scene knowledge and how you can contribute to our mission.
Tailor Your Approach: Make sure your application reflects the unique vibe of your city. We’re looking for someone who understands the local culture, so highlight any relevant experience that showcases your connection to the community.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our Sofar family!
How to prepare for a job interview at Sofar Sounds
✨Know Your Local Scene
Before the interview, dive deep into your local music and event scene. Research popular venues, artists, and community events. Being able to discuss specific examples of how you can enhance Sofar's presence in Chelmsford will show your passion and understanding of the role.
✨Showcase Your Networking Skills
Prepare to talk about your existing connections within the local community. Highlight any relationships with artists, venues, or businesses that could be beneficial for Sofar. This will demonstrate your ability to leverage your network for successful events.
✨Be Ready to Pitch Ideas
Think of a few creative event concepts or themes that could work well in your city. Presenting these ideas during the interview will not only showcase your initiative but also your understanding of what makes a memorable experience for attendees.
✨Emphasise Your Problem-Solving Skills
Since this role involves dealing with live event challenges, prepare examples of how you've successfully navigated obstacles in past events. Whether it was a last-minute venue change or ticket sales issues, showing your resourcefulness will impress the interviewers.