At a Glance
- Tasks: Execute and manage paid social campaigns on Meta and TikTok, ensuring delivery targets are met.
- Company: Join Sofar Sounds, a global community transforming spaces for intimate music experiences.
- Benefits: Flexible freelance role with competitive pay ranging from £35 to £50 an hour.
- Other info: Dynamic workload with opportunities to work independently and collaborate with diverse teams.
- Why this job: Be part of a creative team making a real impact in the music and arts scene.
- Qualifications: 2-3 years experience in paid social, strong analytical skills, and excellent communication.
The predicted salary is between 35 - 50 £ per hour.
ABOUT US
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world. Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors.
THE ROLE
This is a flexible, freelance role supporting Sofar Studios' brand partnerships team in delivering paid social campaigns against contractually guaranteed impression and view targets. You'll be hands‑on and execution‑led: building and QA‑ing campaigns across Meta and TikTok, monitoring delivery pacing daily against guaranteed KPIs, and stepping in quickly with budget reallocation or targeting adjustments when a campaign is at risk of under‑ or over‑delivering. You'll work closely with the Senior Manager, Creative Operations on execution, and with the VP and Managing Director of Sofar Studios on strategy and client‑facing reporting. Workload is variable and tied to the brand partnerships pipeline. Some weeks you may be managing a single campaign, others several running concurrently for different brands, so this role suits someone who can flex hours to campaign intensity, work independently between check‑ins, and flag risk proactively rather than waiting for a scheduled report.
What you'll do:
- Own the end‑to‑end execution of campaigns across Meta and TikTok, from build to launch, ensuring correct setup across objectives, budgets, targeting, placements, exclusions, and tracking.
- Track pacing daily against contracted delivery guarantees (impressions/views), flagging under‑ or over‑delivery risk early enough to act on it.
- Reallocate budget and adjust targeting/placements in real time to protect guaranteed numbers when a campaign is off‑pace.
- Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene.
- Maintain a live tracker of guaranteed vs. delivered metrics across all concurrently running brand campaigns.
- Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required).
- Collaborate with internal teams (e.g., Sales, Content, Operations) to ensure integrated delivery.
Who you are:
- 2‑3 years of experience working with paid social platforms, primarily Meta, with exposure to Google and/or TikTok.
- Experience with guaranteed‑delivery campaigns.
- Experience managing multiple concurrent campaigns for different clients/brands.
- Strong analytical capability, with confidence interpreting platform data and producing clear insights (Excel/Google Sheets).
- Excellent communication and teamwork skills.
- Organised, reliable, and able to run execution without constant oversight.
- Comfortable with variable workload.
Freelance Paid Advertising Specialist in London employer: Sofar Sounds Limited
Sofar Sounds is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Freelance Paid Advertising Specialist, you'll enjoy the flexibility of remote work while contributing to meaningful campaigns that connect artists with audiences across the globe. With opportunities for professional growth and the chance to work alongside a passionate team dedicated to transforming everyday spaces into captivating venues, Sofar Sounds offers a rewarding environment for those looking to make an impact in the music and arts community.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Paid Advertising Specialist in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Paid Advertising Specialist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Sofar Sounds Limited.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Sofar Sounds Limited and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Paid Advertising Specialist at Sofar Sounds Limited.
How to prepare for a job interview at Sofar Sounds Limited
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Sofar Sounds Limited.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Sofar Sounds Limited. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Sofar Sounds Limited.
