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For Companies At a Glance
- Tasks: Lead and innovate our social media strategy across multiple platforms.
- Company: Join Sofa Club, a vibrant brand at the intersection of fashion and interiors.
- Benefits: Enjoy a competitive salary, bonuses, health insurance, and family-friendly perks.
- Why this job: Shape the future of social media in a creative and supportive environment.
- Qualifications: Proven experience in social strategy and team leadership.
- Other info: Be part of a fun, ambitious team with real growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hertford
Department: Marketing
Reports To: Marketing Director
Direct reports: Social Media Manager, Social Media Executive, Social Media Assistant
Role Overview
We are looking for a visionary, commercially minded Head of Social Media to define and lead our next chapter of growth. This is a leadership role for someone who understands that social is not a distribution channel - it’s culture, commerce and community in motion. Sitting at the intersection of fashion and interiors, Sofa Club has the opportunity to lead visually, creatively, and culturally. Your role will be to sharpen and elevate our social approach - embedding true platform-first thinking, pushing creative boundaries, and building a high-performing team that delivers measurable impact. You will own the overarching social strategy, set the creative standard, and ensure every platform has a distinct purpose, voice, and growth plan. This is a role for someone who sees what’s coming next, not what worked yesterday.
Key Responsibilities
- Strategic Leadership
- Define and lead a platform-first social strategy aligned with brand and commercial objectives
- Establish clear positioning for each channel (Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest)
- Identify white space opportunities at the intersection of fashion, interiors, and digital culture
- Translate brand strategy into culturally relevant, insight-led social narratives
- Creative Direction
- Set the creative benchmark across all platforms - ensuring content is native, bold, and scroll-stopping while maintaining brand integrity and compliance
- Champion innovative formats, storytelling techniques, and boundary-pushing ideas
- Lead concept development for campaigns, launches, and always-on content
- Ensure social is driving ideas, not simply amplifying them
- Team Leadership & Development
- Lead, mentor, and develop the Social Media Manager, Executive and Assistant
- Create a high-performance culture grounded in accountability, experimentation and creativity
- Provide clear direction, feedback, and progression pathways
- Oversee workflow, planning processes, and resource allocation
- Growth & Performance
- Own channel growth targets and engagement KPIs
- Analyse performance data to inform strategic decisions and creative optimisation
- Build a robust test-and-learn framework across formats and platforms
- Turn insights into action - continuously refining content and messaging
- Creator & Community Strategy
- Leveraging our in-house Content Creator Programme, refine and lead the creator and influencer strategy
- Identify culturally aligned talent and build authentic, long-term partnerships
- Ensure community management is proactive, brand-building and commercially aware
- Elevate the quality and depth of audience engagement
- Cross-Functional Collaboration
- Partner closely with Brand, Creative, Marketing, E-commerce and Merchandising teams to ensure cohesive storytelling
- Advocate for social-first thinking across the wider business
- Ensure social insights inform broader marketing strategy
Skills & Experience
- Significant experience leading social strategy at brand or agency level
- Proven track record of scaling channels and delivering measurable commercial impact
- Deep expertise across Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest
- Strong creative instinct with the ability to both originate ideas and elevate team output
- Experience managing and developing high-performing teams
- Highly analytical, with confidence translating data into creative and strategic decisions
- Commercially astute - understands the link between engagement, brand equity and revenue
- Proactive, forward-thinking, and constantly exploring new opportunities
- Confident communicator and compelling storyteller
- Comfortable working at pace, managing multiple priorities, and taking ownership
- Passionate about digital culture and staying ahead of the curve
What You’ll Get
- Be part of a growing brand with real creative freedom and input.
- Access to a supportive and ambitious team culture.
- Opportunity to grow your career as we scale our in‑house comms function.
- Competitive salary
- Lucrative bonus scheme
- Enhanced family leave
- Health insurance
- Friends and family discount
- Salary sacrifice schemes
Are you a perfect match?
- Ambitious? We have huge plans. There’s never been a better time to join Sofa Club. We are growing fast and need ambitious people to join us for the ride.
- Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!).
- Do-er? Talk is cheap, execution is everything. Be a doer, not a talker.
- Friendly? We’re proud to be an equal opportunity employer. We have a diverse and inclusive culture, everyone gets on well, and we work together as one family.
Head of Social Media in Watford employer: Sofa Club
Contact Detail:
Sofa Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media in Watford
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. The more you put yourself out there, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your social media prowess. This is your chance to demonstrate how you can elevate a brand's presence and drive engagement.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire. Share your ideas on how you could contribute to their social strategy. It shows initiative and could lead to opportunities.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your understanding of our brand and how you can help us grow.
We think you need these skills to ace Head of Social Media in Watford
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you connect with the culture and community aspects of social platforms. Share examples of how you've engaged audiences in the past.
Tailor Your Application: Make sure to customise your application to reflect our job description. Highlight your experience with different platforms like Instagram and TikTok, and how you've driven growth and engagement. We love seeing candidates who understand our brand and its vision!
Be Creative!: Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Use engaging language and maybe even a fun format to stand out. Remember, we’re looking for someone who pushes creative boundaries!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Sofa Club
✨Know Your Platforms
Before the interview, dive deep into each social media platform mentioned in the job description. Understand their unique features and how they can be leveraged for brand growth. Be ready to discuss specific strategies you would implement for platforms like Instagram and TikTok.
✨Showcase Your Creative Vision
Prepare examples of past campaigns or content that demonstrate your creative thinking and ability to push boundaries. Bring ideas that align with the company's vision of being at the intersection of fashion and interiors, showcasing how you can elevate their social approach.
✨Data-Driven Decision Making
Brush up on how to analyse performance data and translate insights into actionable strategies. Be prepared to discuss how you've used analytics in previous roles to inform your social media strategies and drive measurable impact.
✨Team Leadership Experience
Highlight your experience in leading and developing high-performing teams. Share specific examples of how you've mentored team members and fostered a culture of creativity and accountability, as this role requires strong leadership skills.