At a Glance
- Tasks: Manage press office, build media relations, and coordinate events to boost brand visibility.
- Company: Sofa Club is a growing brand focused on creating meaningful connections with customers through innovative storytelling.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, 28 days leave, health insurance, and family discounts.
- Other info: Be part of a fast-growing company with ambitious plans and a vibrant office atmosphere.
- Why this job: Join a creative team, make an impact, and enjoy a fun, supportive culture with real growth opportunities.
- Qualifications: 2+ years in PR, strong writing skills, and a passion for interiors and lifestyle media required.
The predicted salary is between 28800 - 48000 £ per year.
Location: Sofa Club Hertford HQ / Hybrid
Reports To: Senior PR & Content Executive - Candidate must be local.
Type: Full-Time, Permanent
About Sofa Club
At Sofa Club, we’re not just selling sofas—we’re building a brand that people genuinely connect with. With a loyal customer base, an engaged social following, and big ambitions for growth, we’re now ready to grow our PR team. We’re looking for a strategic storyteller to take ownership of our brand narrative, land standout media coverage, and create fresh, memorable moments that connect us with our community.
The Role
Working alongside our Senior PR & Content Executive, you’ll play a key role in building Sofa Club’s visibility across national, lifestyle, interior, and trade media. From trend pitching and product placement to journalist events and influencer activations, you'll drive daily press activity that brings our brand to life, creatively, strategically, and authentically.
Key Responsibilities
- Press Office Management: Own the day-to-day running of the press office - managing inboxes, responding to media enquiries, and proactively pitching to drive regular product and brand coverage.
- Media Relations: Build and nurture relationships with key journalists, editors, and content creators across lifestyle, interiors, national, and digital press.
- Product Placement: Secure high-quality placements in gift guides, shopping edits, home features, and trend pieces, with a focus on linking coverage to sales and search performance.
- Campaign Delivery: Support the execution of 4–6 brand campaigns per year - from creative concepting to press outreach and reporting.
- Reactive PR: Monitor the news agenda and trends to identify opportunities for Sofa Club to ‘newsjack’ and offer expert commentary or timely product tie-ins.
- Events & Gifting: Coordinate journalist events, showroom visits, and pop-up experiences to deepen engagement and brand recall.
- Reporting & Evaluation: Use PR tools to monitor, track and evaluate coverage, generating monthly and campaign reports to demonstrate ROI and learnings.
Who We’re Looking For
- 2+ years of PR experience (agency or in-house) within consumer, interiors, lifestyle or fashion.
- Proven track record securing regular product and feature coverage across top-tier media.
- Creative thinker with a solid understanding of how to generate stories that cut through.
- A self-starter who thrives in a fast-paced environment and can juggle multiple deadlines.
- Strong written skills — from press releases and media alerts to concise, compelling pitch emails.
- Comfortable managing media databases, media monitoring tools, and reporting software (e.g. Vuelio, Roxhill, CoverageBook, Meltwater, etc.).
- Genuine passion for interiors, trends, and consumer lifestyle media.
What You’ll Get
- Be part of a growing brand with real creative freedom and input.
- Access to a supportive and ambitious team culture.
- Hybrid working (3 days in office, 2 WFH)
- Opportunity to grow your career as we scale our in-house comms function.
- Competitive salary
- Lucrative bonus scheme
- 28 days annual leave + bank holidays
- Enhanced family leave
- Health insurance
- Friends and family discount
- Salary sacrifice schemes
Are you a perfect match?
- Ambitious? We have huge plans. There’s never been a better time to join Sofa Club. We are growing fast and need ambitious people to join us for the ride.
- Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!).
- Do-er? Talk is cheap, execution is everything. Be a doer, not a talker.
- Friendly? We’re proud to be an equal opportunity employer. We have a diverse and inclusive culture, everyone gets on well, and we work together as one family.
PR Executive in Watford employer: Sofa Club
At Sofa Club, we pride ourselves on fostering a vibrant and inclusive work culture that encourages creativity and collaboration. As a PR Executive, you'll enjoy the flexibility of hybrid working while being part of a dynamic team dedicated to building a brand that resonates with our community. With ample opportunities for professional growth, competitive benefits, and a fun atmosphere complete with an office prosecco bar, Sofa Club is the perfect place for ambitious individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive in Watford
✨Tip Number 1
Familiarise yourself with Sofa Club's brand and values. Understanding their unique selling points and customer engagement strategies will help you tailor your approach when networking or during interviews.
✨Tip Number 2
Connect with current employees on LinkedIn to gain insights into the company culture and the PR team's dynamics. This can provide you with valuable information that you can use to demonstrate your fit for the role.
✨Tip Number 3
Stay updated on the latest trends in interiors and lifestyle media. Being able to discuss current events or trends during your conversations will show your passion and knowledge, making you a more attractive candidate.
✨Tip Number 4
Prepare examples of your past PR successes, particularly those that involved product placements or media relations. Being ready to share specific achievements will help you stand out as a results-driven candidate.
We think you need these skills to ace PR Executive in Watford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant PR experience, particularly in consumer, interiors, lifestyle, or fashion. Emphasise any achievements in securing media coverage and managing press activities.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the brand and the role. Mention specific examples of your previous work that align with Sofa Club's goals, such as successful campaigns or media relationships you've built.
Showcase Your Writing Skills:Since strong writing skills are crucial for this role, consider including samples of your press releases, pitch emails, or any other relevant written work. This will demonstrate your ability to communicate effectively in a PR context.
Research Sofa Club:Familiarise yourself with Sofa Club’s brand narrative, recent campaigns, and media presence. This knowledge will help you tailor your application and show genuine interest in contributing to their growth.
How to prepare for a job interview at Sofa Club
✨Know Your Brand Inside Out
Before the interview, make sure you understand Sofa Club's brand narrative and values. Familiarise yourself with their products, recent campaigns, and media coverage. This will help you demonstrate your genuine interest and ability to contribute to their PR efforts.
✨Showcase Your Media Relations Skills
Be prepared to discuss your experience in building relationships with journalists and editors. Share specific examples of how you've secured media coverage in the past, and highlight any successful campaigns you've been involved in that relate to lifestyle or interiors.
✨Demonstrate Your Creativity
Sofa Club is looking for a creative thinker. Come to the interview with fresh ideas for potential campaigns or media pitches that align with their brand. This will show that you can think outside the box and are ready to contribute from day one.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific PR scenarios, such as managing a media crisis or identifying newsjacking opportunities. Think through your responses in advance, using examples from your previous experience to illustrate your problem-solving skills.
