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For Companies At a Glance
- Tasks: Lead and innovate our social media strategy across multiple platforms.
- Company: Join Sofa Club, a vibrant brand at the intersection of fashion and interiors.
- Benefits: Competitive salary, bonus scheme, health insurance, and family leave.
- Why this job: Shape the future of social media in a creative and supportive environment.
- Qualifications: Proven experience in social strategy and team leadership.
- Other info: Be part of a fun, ambitious team with real growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hertford
Department: Marketing
Reports To: Marketing Director
Direct reports: Social Media Manager, Social Media Executive, Social Media Assistant
Role Overview
We are looking for a visionary, commercially minded Head of Social Media to define and lead our next chapter of growth. This is a leadership role for someone who understands that social is not a distribution channel - it’s culture, commerce and community in motion. Sitting at the intersection of fashion and interiors, Sofa Club has the opportunity to lead visually, creatively, and culturally. Your role will be to sharpen and elevate our social approach - embedding true platform-first thinking, pushing creative boundaries, and building a high-performing team that delivers measurable impact. You will own the overarching social strategy, set the creative standard, and ensure every platform has a distinct purpose, voice, and growth plan. This is a role for someone who sees what’s coming next, not what worked yesterday.
Key Responsibilities
- Strategic Leadership
- Define and lead a platform-first social strategy aligned with brand and commercial objectives
- Establish clear positioning for each channel (Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest)
- Identify white space opportunities at the intersection of fashion, interiors, and digital culture
- Translate brand strategy into culturally relevant, insight-led social narratives
- Creative Direction
- Set the creative benchmark across all platforms - ensuring content is native, bold, and scroll-stopping while maintaining brand integrity and compliance
- Champion innovative formats, storytelling techniques, and boundary-pushing ideas
- Lead concept development for campaigns, launches, and always-on content
- Ensure social is driving ideas, not simply amplifying them
- Team Leadership & Development
- Lead, mentor, and develop the Social Media Manager, Executive and Assistant
- Create a high-performance culture grounded in accountability, experimentation and creativity
- Provide clear direction, feedback, and progression pathways
- Oversee workflow, planning processes, and resource allocation
- Growth & Performance
- Own channel growth targets and engagement KPIs
- Analyse performance data to inform strategic decisions and creative optimisation
- Build a robust test-and-learn framework across formats and platforms
- Turn insights into action - continuously refining content and messaging
- Creator & Community Strategy
- Leveraging our in-house Content Creator Programme, refine and lead the creator and influencer strategy
- Identify culturally aligned talent and build authentic, long-term partnerships
- Ensure community management is proactive, brand-building and commercially aware
- Elevate the quality and depth of audience engagement
- Cross-Functional Collaboration
- Partner closely with Brand, Creative, Marketing, E-commerce and Merchandising teams to ensure cohesive storytelling
- Advocate for social-first thinking across the wider business
- Ensure social insights inform broader marketing strategy
Skills & Experience
- Significant experience leading social strategy at brand or agency level
- Proven track record of scaling channels and delivering measurable commercial impact
- Deep expertise across Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest
- Strong creative instinct with the ability to both originate ideas and elevate team output
- Experience managing and developing high-performing teams
- Highly analytical, with confidence translating data into creative and strategic decisions
- Commercially astute - understands the link between engagement, brand equity and revenue
- Proactive, forward-thinking, and constantly exploring new opportunities
- Confident communicator and compelling storyteller
- Comfortable working at pace, managing multiple priorities, and taking ownership
- Passionate about digital culture and staying ahead of the curve
What You’ll Get
- Be part of a growing brand with real creative freedom and input.
- Access to a supportive and ambitious team culture.
- Opportunity to grow your career as we scale our in-house comms function.
- Competitive salary
- Lucrative bonus scheme
- Enhanced family leave
- Health insurance
- Friends and family discount
- Salary sacrifice schemes
Are you a perfect match?
- Ambitious? We have huge plans. There’s never been a better time to join Sofa Club. We are growing fast and need ambitious people to join us for the ride.
- Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!).
- Do‑er? Talk is cheap, execution is everything. Be a doer, not a talker.
- Friendly? We’re proud to be an equal opportunity employer. We have a diverse and inclusive culture, everyone gets on well, and we work together as one family.
Head of Social Media in Hertford employer: Sofa Club
Contact Detail:
Sofa Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media in Hertford
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. The more you put yourself out there, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your social media prowess. This is your chance to demonstrate your creative direction and strategic thinking in action.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their social strategy, and come armed with ideas on how you can elevate their approach. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Head of Social Media in Hertford
Some tips for your application 🫡
Show Your Passion for Social Media: When you’re writing your application, let your enthusiasm for social media shine through! We want to see how you live and breathe social platforms, so share your experiences and any creative projects you've worked on that showcase your skills.
Tailor Your Application: Make sure to customise your application to reflect the specific role of Head of Social Media. Highlight your strategic thinking and leadership experience, and don’t forget to mention how you can elevate our social approach at Sofa Club!
Be Data-Driven: We love a good story, but we also want to see the numbers! Include examples of how you've used data to inform your social strategies and drive growth. Show us how you turn insights into action – it’s all about measurable impact!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Sofa Club
✨Know Your Platforms
Make sure you’re well-versed in the nuances of each social media platform mentioned in the job description. Understand their unique audiences, content styles, and engagement strategies. This will show that you can tailor your approach to fit the brand's needs.
✨Showcase Your Creative Vision
Prepare to discuss innovative ideas and campaigns you've led in the past. Bring examples of bold, scroll-stopping content that aligns with the brand’s identity. This will demonstrate your ability to push creative boundaries and set a high standard.
✨Data-Driven Decision Making
Be ready to talk about how you’ve used analytics to inform your social strategies. Highlight specific KPIs you’ve achieved and how you’ve turned insights into actionable plans. This will illustrate your analytical skills and commercial acumen.
✨Team Leadership Experience
Discuss your experience in leading and developing teams. Share examples of how you’ve fostered a high-performance culture and provided mentorship. This will show that you can build and lead a team effectively, which is crucial for this role.