At a Glance
- Tasks: Manage press office, build media relations, and coordinate events to elevate our brand.
- Company: Sofa Club is a growing brand focused on creating meaningful connections with customers through innovative PR.
- Benefits: Enjoy hybrid working, 28 days leave, health insurance, and a fun office culture with a prosecco bar!
- Other info: We're an equal opportunity employer with a diverse and inclusive culture.
- Why this job: Join a creative team where your ideas matter and help shape our brand's story in the media.
- Qualifications: 2+ years in PR, strong writing skills, and a passion for lifestyle and interiors are essential.
The predicted salary is between 28000 - 35000 € per year.
Reports To: Senior PR & Content Executive
Type: Full-Time, Permanent
About Sofa Club
At Sofa Club, we’re not just selling sofas—we’re building a brand that people genuinely connect with. With a loyal customer base, an engaged social following, and big ambitions for growth, we’re now bringing PR fully in-house. We’re looking for a strategic storyteller to take ownership of our brand narrative, land standout media coverage, and create fresh, memorable moments that connect us with our community.
The Role
Working alongside our Senior PR & Content Executive, you’ll play a key role in building Sofa Club’s visibility across national, lifestyle, interior, and trade media. From trend pitching and product placement to journalist events and influencer activations, you'll drive daily press activity that brings our brand to life, creatively, strategically, and authentically.
Key Responsibilities
- Press Office Management: Own the day-to-day running of the press office - managing inboxes, responding to media enquiries, and proactively pitching to drive regular product and brand coverage.
- Media Relations: Build and nurture relationships with key journalists, editors, and content creators across lifestyle, interiors, national, and digital press.
- Product Placement: Secure high-quality placements in gift guides, shopping edits, home features, and trend pieces, with a focus on linking coverage to sales and search performance.
- Campaign Delivery: Support the execution of 4–6 brand campaigns per year - from creative concepting to press outreach and reporting.
- Reactive PR: Monitor the news agenda and trends to identify opportunities for Sofa Club to ‘newsjack’ and offer expert commentary or timely product tie-ins.
- Events & Gifting: Coordinate journalist events, showroom visits, and pop-up experiences to deepen engagement and brand recall.
- Reporting & Evaluation: Use PR tools to monitor, track and evaluate coverage, generating monthly and campaign reports to demonstrate ROI and learnings.
Who We’re Looking For
- 2+ years of PR experience (agency or in-house) within consumer, interiors, lifestyle or fashion.
- Proven track record securing regular product and feature coverage across top-tier media.
- Creative thinker with a solid understanding of how to generate stories that cut through.
- A self-starter who thrives in a fast-paced environment and can juggle multiple deadlines.
- Strong written skills — from press releases and media alerts to concise, compelling pitch emails.
- Comfortable managing media databases, media monitoring tools, and reporting software (e.g. Vuelio, Roxhill, CoverageBook, Meltwater, etc.).
- Genuine passion for interiors, trends, and consumer lifestyle media.
What You’ll Get
- Be part of a growing brand with real creative freedom and input.
- Access to a supportive and ambitious team culture.
- Hybrid working (3 days in office, 2 WFH)
- Opportunity to grow your career as we scale our in-house comms function.
- 28 days annual leave + bank holidays
- Enhanced family leave
- Health insurance
- Friends and family discount
- Salary sacrifice schemes
Ambitious? We have huge plans. There’s never been a better time to join Sofa Club. We are growing fast and need ambitious people to join us for the ride.
Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!).
Do-er? Talk is cheap, execution is everything. Be a doer, not a talker.
Friendly? We’re proud to be an equal opportunity employer. We have a diverse and inclusive culture, everyone gets on well, and we work together as one family.
Public Relations Executive in London employer: Sofa Club Limited
At Sofa Club, we pride ourselves on being an excellent employer that fosters creativity and collaboration within a supportive team culture. With opportunities for career growth as we expand our in-house communications function, employees enjoy a hybrid working model, generous leave policies, and unique perks like our office prosecco bar. Join us to be part of a dynamic brand that values your input and encourages you to thrive in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Executive in London
✨Tip Number 1
Familiarise yourself with Sofa Club's brand and values. Understanding their unique narrative will help you tailor your approach when discussing how you can contribute to their PR efforts.
✨Tip Number 2
Network with professionals in the interiors and lifestyle media sectors. Building relationships with journalists and influencers can give you an edge, as they may be more likely to remember you when opportunities arise.
✨Tip Number 3
Stay updated on current trends in the furniture and lifestyle industries. Being able to discuss recent developments or news will demonstrate your passion and knowledge during any conversations with the team.
✨Tip Number 4
Prepare to showcase your creativity by thinking of innovative PR campaign ideas that could work for Sofa Club. Presenting fresh concepts can set you apart from other candidates and show your proactive approach.
We think you need these skills to ace Public Relations Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant PR experience, especially in consumer, interiors, or lifestyle sectors. Use specific examples of past campaigns or media coverage you've secured to demonstrate your skills.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for the brand and the role. Discuss how your experience aligns with Sofa Club's goals and mention any creative ideas you have for their PR strategy.
Showcase Your Writing Skills:Since strong writing skills are crucial for this role, include samples of press releases, pitch emails, or articles you've written. This will give them a taste of your storytelling ability and style.
Highlight Media Relationships:Mention any existing relationships you have with journalists or influencers in the lifestyle and interiors space. This can set you apart as a candidate who can hit the ground running.
How to prepare for a job interview at Sofa Club Limited
✨Know Your Brand Inside Out
Before the interview, make sure you understand Sofa Club's brand narrative and values. Familiarise yourself with their products, recent campaigns, and any media coverage they've received. This will help you demonstrate your genuine interest and ability to contribute to their PR strategy.
✨Showcase Your Media Relations Skills
Be prepared to discuss your experience in building relationships with journalists and editors. Share specific examples of how you've secured media coverage in the past, and be ready to explain your approach to nurturing these connections.
✨Demonstrate Your Creative Thinking
Sofa Club is looking for a creative thinker who can generate standout stories. Come prepared with ideas for potential campaigns or media angles that could elevate their brand. This will show your proactive mindset and ability to think outside the box.
✨Highlight Your Organisational Skills
As the role involves managing multiple deadlines and tasks, be ready to discuss how you prioritise and organise your work. Share examples of how you've successfully juggled various projects in a fast-paced environment, showcasing your ability to thrive under pressure.
