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- Tasks: Lead marketing strategy for a £100m portfolio and manage a £7m budget.
- Company: Join a dynamic FMCG leader with a focus on innovation and growth.
- Benefits: Enjoy flexible hours, family-friendly policies, and a generous pension scheme.
- Other info: Collaborative workspace with opportunities for personal growth and well-being.
- Why this job: Shape the future of iconic brands and inspire a high-performing team.
- Qualifications: Proven experience in consumer marketing and team leadership.
The predicted salary is between 80000 - 100000 £ per year.
Leads the brands’ strategy and market implementation for a £100m portfolio of multiple brands and management of a c. £7m marketing budget. Develops and implements a clear vision and long-term strategy which contributes to company success. Oversees the development, implementation and effectiveness of media, activation, shopper, PR and e-commerce plans. Manages business performance through relevant analysis and recommendations to drive profitable growth. Ensures portfolio, products, packaging and price are optimised based on market trends and customer needs. Shapes and sets standards, KPIs, processes and then drives success through compliance and accountability. Stays ahead of consumer trends and competitor activity and uses consumer and shopper insights to identify innovation opportunities on existing products as well as new lines or categories. Influences global team to ensure innovation pipeline is appropriate to UK needs. Regularly shares knowledge, experience and best practice with international teams to help grow the Yoplait business around the world. Works closely with the Director of Sales and Category to ensure marketing plans align with promotional and customer plans. Plays an active role in business wide leadership initiatives as part of the UK leadership team. Works closely with cross functional colleagues to shape the organization and role model the right behaviours. Takes the lead on commercial and cultural projects that will create a positive impact on business environment and performance. Inspires, motivates and directly manages a large team to create a high performing team.
Position Criteria
- Significant consumer marketing experience with leading FMCG or other consumer goods companies
- Experience of developing and delivering long term growth strategies
- Strong understanding of the broad spectrum of P
- Strong evidence of using insight to develop effective plans and consumer propositions
- Results oriented with a strategic mindset
- Significant people management and team leadership experience; proven to inspire and develop highly effective teams
- Proactive and motivated demeanour
- Entrepreneurial spirit and resistance; ability to work in a fast-paced, dynamic, changing environment
Family-Friendly Policies ‘FlexFriday’ (possibility to finish at 3pm and no-meeting Fridays) Join our culture Pillar: CSR, personal growth, well-being…there is something for you! Collaborative workspace with monthly building events Generous matching pension scheme.
Marketing Director UK employer: SODIAAL
Contact Detail:
SODIAAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase how you’ve driven growth and innovation in previous roles, making it easier for potential employers to see your value.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their success. This shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are enthusiastic about joining us. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you on board!
We think you need these skills to ace Marketing Director UK
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about leading marketing strategies and making an impact in the FMCG space.
Tailor Your Experience: Make sure to highlight your relevant experience in consumer marketing and team leadership. We love seeing how your background aligns with our needs, so don’t hold back on those achievements!
Be Data-Driven: Since we’re all about results, include specific examples of how you've used insights and analysis to drive growth. Numbers speak volumes, so share those metrics that showcase your success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at SODIAAL
✨Know Your Numbers
As a Marketing Director, you'll be managing a hefty budget and portfolio. Make sure you come prepared with specific examples of how you've successfully managed budgets in the past. Be ready to discuss metrics and KPIs that demonstrate your impact on growth.
✨Showcase Your Strategic Mindset
This role requires a long-term vision. Prepare to talk about your experience in developing and implementing growth strategies. Bring examples of how you've used consumer insights to shape marketing plans and drive innovation.
✨Demonstrate Leadership Skills
You'll be leading a large team, so it's crucial to highlight your people management experience. Share stories that illustrate how you've inspired and developed high-performing teams, especially in fast-paced environments.
✨Stay Ahead of Trends
The company values staying ahead of consumer trends. Research current market trends and competitor activities relevant to the FMCG sector. Be ready to discuss how you've adapted strategies based on these insights and how you plan to do so in this role.