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- Tasks: Lead the strategy for Yoplait's growth in Convenience, OOH, and Wholesale channels.
- Company: Join a dynamic team at a leading dairy brand with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a chance to make an impact.
- Other info: Exciting role with potential for significant career advancement.
- Why this job: Shape the future of Yoplait while building strong partnerships and driving growth.
- Qualifications: Experience in channel strategy and strong relationship-building skills required.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Lead the development and execution of a high-growth channel strategy across Convenience, Out of Home, and Wholesale. Lead the growth of the Yoplait yogurt and dairy portfolio across high-growth, impulse-led and fragmented channels. The role is accountable for delivering profitable revenue growth, expanding distribution, and building strong customer partnerships in the Convenience, OOH and Wholesale channels. Leveraging a core team of Account Managers and the wider commercial team to unlock the Yoplait growth ambition in these key channels.
Key Responsibilities
- Define and execute a clear channel strategy for Convenience, OOH, and Wholesale aligned to overall business objectives.
- Identify and unlock growth opportunities across sub-channels (e.g. symbols, independents, foodservice, travel, contract catering, etc).
- Lead entry and expansion into new routes to market and new customers to close “white space”.
- Foster senior relationships with key customers (e.g. Bestway, major convenience groups, OOH distributors).
- Lead Joint Business Plans with top customers to unlock mutual growth.
- Deliver Net Sales, Volume, and Profit targets across all channels.
- Negotiate trading terms, pricing, and promotional plans aligned to strategy.
Head of Channels, UK employer: SODIAAL
Contact Detail:
SODIAAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Channels, UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Research the company inside out. Know their products, values, and recent news. This will help you tailor your conversations and show them you’re genuinely interested in being part of their team.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to channel strategy and growth. We want you to feel confident discussing how you’d tackle challenges in Convenience, OOH, and Wholesale.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Head of Channels, UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Channels role. Highlight your experience in developing channel strategies and driving growth in Convenience, OOH, and Wholesale. We want to see how your skills align with our goals!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve delivered revenue growth or built strong customer partnerships in previous roles. This will help us see the impact you can make at StudySmarter.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what’s most relevant to the role. Make it easy for us to see why you’re the perfect fit for leading our channel strategy!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at SODIAAL
✨Know Your Channels
Make sure you have a solid understanding of the Convenience, Out of Home, and Wholesale channels. Research current trends, key players, and growth opportunities in these areas. This will show your potential employer that you're not just familiar with the industry but are also ready to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would define and execute a channel strategy. Think about specific examples from your past experience where you've successfully identified growth opportunities or expanded into new markets. Be ready to share your thought process and the results you achieved.
✨Build Relationships
Since fostering senior relationships is crucial for this role, come prepared with examples of how you've built strong partnerships in previous positions. Highlight any Joint Business Plans you've led and how they contributed to mutual growth. This will demonstrate your ability to connect with key customers.
✨Be Ready to Negotiate
Negotiation skills are essential for this position, so think about times when you've successfully negotiated trading terms or promotional plans. Prepare to discuss your approach and the outcomes. This will help illustrate your capability to align pricing strategies with overall business objectives.