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- Tasks: Lead the strategy for Yoplait's growth in Convenience, OOH, and Wholesale channels.
- Company: Join a dynamic team at a leading dairy brand with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a chance to make an impact.
- Other info: Exciting role with potential for significant career advancement.
- Why this job: Shape the future of Yoplait while building strong partnerships and driving growth.
- Qualifications: Experience in channel strategy and strong relationship-building skills required.
The predicted salary is between 70000 - 90000 £ per year.
Lead the development and execution of a high-growth channel strategy across Convenience, Out of Home, and Wholesale. Lead the growth of the Yoplait yogurt and dairy portfolio across high-growth, impulse-led and fragmented channels. The role is accountable for delivering profitable revenue growth, expanding distribution, and building strong customer partnerships in the Convenience, OOH and Wholesale channels. Leveraging a core team of Account Managers and the wider commercial team to unlock the Yoplait growth ambition in these key channels.
Key Responsibilities
- Define and execute a clear channel strategy for Convenience, OOH, and Wholesale aligned to overall business objectives.
- Identify and unlock growth opportunities across sub-channels (e.g. symbols, independents, foodservice, travel, contract catering, etc).
- Lead entry and expansion into new routes to market and new customers to close “white space”.
- Foster senior relationships with key customers (e.g. Bestway, major convenience groups, OOH distributors).
- Lead Joint Business Plans with top customers to unlock mutual growth.
- Deliver Net Sales, Volume, and Profit targets across all channels.
- Negotiate trading terms, pricing, and promotional plans aligned to strategy.
Head of Channels, UK employer: Sodiaal Group
Contact Detail:
Sodiaal Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Channels, UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Research the company inside out. Know their products, values, and recent news. This will help you tailor your conversations and show you’re genuinely interested in being part of their team.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to channel strategy and growth. We want you to feel confident and ready to showcase your expertise!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Channels, UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Channels role. Highlight your experience in developing channel strategies and working with key customers, as this will show us you understand what we're looking for.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive revenue growth and expand distribution. Numbers speak volumes, so include metrics where possible to back up your claims!
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points for easy reading and ensure your key skills and experiences stand out.
Apply Through Our Website: We encourage you to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Sodiaal Group
✨Know Your Channels
Make sure you have a solid understanding of the Convenience, Out of Home, and Wholesale channels. Research current trends, key players, and growth opportunities in these areas. This will show your potential employer that you're not just familiar with the industry but are also ready to lead their channel strategy.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would define and execute a channel strategy. Think about specific examples from your past experience where you've successfully identified growth opportunities or expanded into new markets. Be ready to share your thought process and how it aligns with the company's objectives.
✨Build Relationships
Since fostering senior relationships is crucial for this role, think of ways to demonstrate your relationship-building skills. Prepare anecdotes about how you've successfully collaborated with key customers or partners in the past. Highlight your ability to negotiate and create Joint Business Plans that drive mutual growth.
✨Focus on Results
Be prepared to discuss how you've delivered on Net Sales, Volume, and Profit targets in previous roles. Use specific metrics and outcomes to illustrate your success. This will help convey your capability to meet and exceed the expectations set for the Head of Channels position.