At a Glance
- Tasks: Lead vertical marketing strategy for Fintech, driving pipeline and revenue growth.
- Company: Join Socure, a leader in identity trust infrastructure for the digital economy.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with autonomy and cross-functional collaboration.
- Why this job: Make a real impact in fintech by combating identity fraud with innovative solutions.
- Qualifications: 6-8 years in B2B marketing, especially in SaaS or fintech.
The predicted salary is between 70000 - 90000 £ per year.
Socure is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day. We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won't be your place. If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.
About the Role
Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact. We're hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod - driving pipeline, revenue growth, and competitive differentiation. You will serve as the vertical marketing lead for one of Socure's Fintech POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You'll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market.
Location Requirements: We are currently only able to hire candidates located in one of our location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.
What You'll Do
- Define and execute a vertical marketing strategy for the Fintech GTM Pod.
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod's sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
Vertical Campaign Strategy
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results - scaling what works and refining what doesn't.
Cross-Functional Partnership
- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.
What You Bring
- 6-8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process - including interview or onboarding support, please reach out to your Socure recruiting partner directly.
Vertical Marketing Lead, Fintech employer: Socure
At Socure, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through our emphasis on autonomy and collaboration, allowing team members to take ownership of their roles while driving impactful solutions in the fintech space. With a focus on diversity and inclusion, we create an environment where every voice is valued, making Socure not just a workplace, but a community dedicated to building the future of identity trust.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Lead, Fintech
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your expertise! Create content related to identity verification and fraud prevention. Share it on social media to position yourself as a thought leader in the fintech sector.
✨Tip Number 3
Prepare for interviews by understanding Socure’s mission and how your skills align with their goals. Be ready to discuss how you can drive pipeline and revenue growth in the fintech space.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Vertical Marketing Lead, Fintech
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vertical Marketing Lead role. Highlight your experience in B2B marketing, especially in fintech or SaaS, and show how your skills align with Socure's mission to combat identity fraud.
Showcase Your Impact:When detailing your past roles, focus on measurable outcomes. We want to see how you've driven pipeline and revenue growth through your marketing initiatives. Numbers speak louder than words!
Be Authentic:Let your personality shine through in your application. We value people who are genuine and passionate about solving customer problems. Share your story and what motivates you to join Socure in building the future of identity.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right team quickly. We can't wait to hear from you!
How to prepare for a job interview at Socure
✨Know Your Fintech Inside Out
Before the interview, dive deep into the fintech industry. Understand the latest trends, challenges, and innovations. Be ready to discuss how Socure's identity trust infrastructure can address these issues and why it matters to businesses and consumers alike.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in the past. Highlight your experience with vertical positioning and pipeline acceleration, and be ready to discuss how you would apply that knowledge to Socure's goals.
✨Demonstrate Cross-Functional Collaboration
Socure values teamwork across departments. Be prepared to share stories about how you've worked with product, sales, and data science teams to drive marketing initiatives. Emphasise your ability to influence stakeholders and achieve results without direct authority.
✨Bring Data to the Table
Analytical skills are crucial for this role. Come equipped with metrics from your previous campaigns that demonstrate your impact on pipeline and revenue growth. Discuss how you measure success and iterate on strategies based on performance data.
