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- Tasks: Lead marketing strategy for Fintech, driving pipeline and revenue growth.
- Company: Join Socure, a leader in identity verification and fraud prevention.
- Benefits: Competitive salary, flexible work locations, and opportunities for professional growth.
- Other info: Dynamic role with autonomy and influence across teams.
- Why this job: Make a real impact in the digital economy while tackling complex challenges.
- Qualifications: Experience in marketing, strong strategic thinking, and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
Socure is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won't be your place. If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.
About the Role: Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.
We're hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod - driving pipeline, revenue growth, and competitive differentiation.
You will serve as the vertical marketing lead for one of Socure's Fintech POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You'll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market.
Location Requirements: We are currently only able to hire candidates located in one of our location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.
What You'll Do:
- Define and execute a vertical marketing strategy for the Fintech GTM Pod.
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod's sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results - scaling what works and refining what doesn't.
- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic.
Vertical Marketing Lead, Fintech in London employer: Socure
Contact Detail:
Socure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vertical Marketing Lead, Fintech in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech space. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Vertical Marketing Lead role at Socure.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge of identity verification and fraud prevention. Whether it's a blog post, a LinkedIn article, or a video, let potential employers see your passion and insights in action.
✨Tip Number 3
Prepare for interviews by diving deep into Socure's mission and values. Understand their AI-driven platform and think about how you can contribute to their goals. Tailor your responses to show how you can drive pipeline and revenue growth in the fintech sector.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Socure team and contributing to building the future of identity.
We think you need these skills to ace Vertical Marketing Lead, Fintech in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about tackling the challenges in the fintech space and how you can contribute to our goals.
Tailor Your Experience: Make sure to customise your application to highlight relevant experiences that align with the Vertical Marketing Lead role. We’re looking for specific examples of how you've successfully executed marketing strategies in similar industries.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Remember, we want to understand your skills and experiences without wading through fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Socure
✨Know Your Fintech Inside Out
Before the interview, dive deep into the fintech industry. Understand the current trends, challenges, and key players. This will not only help you answer questions confidently but also show that you're genuinely interested in the sector and Socure's mission.
✨Master the Art of Storytelling
Prepare to share specific examples from your past experiences that highlight your strategic thinking and hands-on approach. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for the interviewers to see how you can drive pipeline and revenue growth.
✨Showcase Your Collaborative Spirit
Since this role involves cross-functional partnerships, be ready to discuss how you've successfully collaborated with teams like Product, Sales, and Data Science in the past. Highlight instances where your teamwork led to successful campaigns or projects, demonstrating your ability to influence stakeholders.
✨Prepare Questions That Matter
Think of insightful questions to ask your interviewers about Socure's vertical marketing strategy and future goals. This shows that you're not just focused on getting the job, but that you're also invested in how you can contribute to the company's success in the fintech space.