At a Glance
- Tasks: Lead marketing strategy for Fintech, driving pipeline and revenue growth.
- Company: Join Socure, a leader in identity verification and fraud prevention.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Work in a dynamic team with a focus on innovation and autonomy.
- Why this job: Make a real impact in the digital economy while tackling complex challenges.
- Qualifications: Experience in marketing, strong strategic thinking, and collaboration skills.
The predicted salary is between 70000 - 90000 £ per year.
Why Socure?
Socure is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts.
The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility.
People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision.
If you want predictability or narrow scope, this won't be your place.
If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.
About the Role Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world.
To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.
We're hiring a
Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment.
This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod - driving pipeline, revenue growth, and competitive differentiation.
You will serve as the vertical marketing lead for one of Socure's Fintech POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment.
This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships.
You'll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market.
Location
Requirements: We are currently only able to hire candidates located in one of our location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.
What You'll Do Define and execute a vertical marketing strategy for the Fintech GTM Pod.
Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod's sales motion.
Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
Vertical Campaign Strategy Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
Partner with Rev Ops to define success metrics, analyze performance, and iterate based on results - scaling what works and refining what doesn't.
Cross-Functional Partnership Act as the vertical marketing owner for your pod during planning cycles and QBRs.
Influence stakeholders across Product, Sales, Data Science, Rev Ops, and Marketing to ensure strong commercialization of new capabilities.
Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic
Vertical Marketing Lead, Fintech in Cardiff employer: Socure
At Socure, we pride ourselves on being an excellent employer by fostering a collaborative and inclusive work culture that values diversity and innovation. Our employees benefit from continuous growth opportunities, competitive compensation, and the chance to make a meaningful impact in the rapidly evolving field of identity verification. Located in the United Kingdom, we offer a dynamic environment where your expertise in fraud risk and compliance can thrive, making every day rewarding and engaging.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Lead, Fintech in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Socure and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Socure are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Socure on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Socure. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vertical Marketing Lead, Fintech in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Socure. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Socure:Show us that you’ve done your homework! In your application, briefly mention what you admire about Socure’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Socure
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Socure will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Socure, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
