At a Glance
- Tasks: Engage with enterprise accounts to initiate meaningful conversations about cybersecurity solutions.
- Company: Join Socura, one of the UK's Best Workplaces 2026, known for its supportive culture.
- Benefits: Competitive salary, uncapped commission, and ongoing training for career growth.
- Other info: Hybrid work model with exciting opportunities for advancement as we grow.
- Why this job: Be part of a dynamic team driving impactful conversations in cybersecurity.
- Qualifications: 12+ months in sales, strong communication skills, and a tech-savvy mindset.
The predicted salary is between 30000 - 30000 £ per year.
We're seeking an SDR to act as the engine room of Socura's sales pipeline by identifying, researching, and initiating high-quality conversations with target enterprise accounts. This isn't about making hundreds of blind cold calls a day; it's about building meaningful, value-driven conversations with the right prospects using best-in-class data and technology.
We are seeking an SDR to act as the engine room of Socura's sales pipeline by identifying, researching, and initiating high-quality conversations with target enterprise accounts. You will engage Chief Information Security Officers (CISOs), CIOs, and IT Security Directors within mid-market and enterprise organisations to uncover challenges that Socura's managed cybersecurity services can solve. In this role, you will have the unique advantage of working alongside leading cybersecurity partners, including Google Cloud Security, Microsoft, and Palo Alto Networks.
Duties and responsibilities
- Modern outbound prospecting: Execute multi-channel outreach strategies—combining strategic phone calls, highly personalised emails, and LinkedIn engagement—to book high-quality meetings.
- Inbound lead qualification: Act as the first point of contact for marketing-generated enquiries, qualifying inbound interest quickly and effectively.
- Data & account mapping: Research target organisations and map out key stakeholders, utilising advanced tools like Cognism and LinkedIn Sales Navigator to source accurate data and identify potential security pain points.
- CRM hygiene: Maintain immaculate records within HubSpot, tracking all interactions, insights, and follow-ups to ensure a seamless handoff to Account Executives.
- Collaborative growth: Work closely with Marketing and the SDR Team Leader to refine messaging, feedback market insights, and optimise campaign performance.
Experience and attributes required
- Experience: Around 12+ months of proven experience in an SDR, BDR, or outbound B2B sales role.
- Drive & resilience: A high-energy self-starter with the curiosity, ambition, and thick skin required to succeed in outbound prospecting.
- Communication skills: Exceptional verbal and written communication, with the ability to confidently articulate complex security concepts to senior corporate stakeholders.
- Coachability: A strong desire to learn, adapt quickly to feedback from the SDR Team Leader, and collaborate with a close-knit team.
- Tech savvy: Familiarity with modern sales tech stacks—specifically HubSpot, Cognism, and LinkedIn Sales Navigator—is highly advantageous.
Location
Cardiff, UK / Hybrid Remote (3 days per week in the office)
Remuneration & commission structure
This role offers a competitive fixed base salary paired with a dual-incentive commission structure that rewards both high activity and overall revenue impact.
- Base salary: £30,000 per annum.
- On-target earnings (OTE): £42,000 (Realistic first-year earning potential).
- Commission split:
- £50 per meeting booked that successfully qualifies and takes place.
- 0.5% revenue share on the final contract value (ARR) of all deals closed-won from your sourced meetings (e.g £250 payout on a £50k deal; £2,500 payout on a £500k deal).
- Uncapped upside: The commission structure is completely uncapped, directly scaling alongside your pipeline activity and closed-won business.
Why Socura
- Genuinely invested coaching: We provide ongoing, dedicated training and development to help you continuously sharpen your sales toolkit and fast-track your career.
- Accelerated career progression: We are at a hugely exciting stage of our growth. Our sales and marketing organisation is set to double in size over the next 12 months, creating fantastic opportunities for you to move up within the business.
- Award-winning culture: We work hard, celebrate success, and have plenty of fun along the way. Socura has been officially recognised by Great Place to Work as one of the UK's Best Workplaces, as well as a top workplace for Wellbeing and Development.
Please email with a copy of your CV and tell us why you think you're the right fit.
04 Sales Development Representative in Cardiff employer: Socura Limited
At Socura Limited, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our Cardiff-based team enjoys the flexibility of hybrid-remote work, allowing for a balanced professional and personal life while engaging in meaningful relationships with our clients in diverse sectors. We are committed to employee growth, offering ample opportunities for professional development and career advancement within a supportive environment.
