At a Glance
- Tasks: Engage with enterprise accounts to initiate meaningful conversations about cybersecurity solutions.
- Company: Join Socura, one of the UK's Best Workplaces 2026, known for its supportive culture.
- Benefits: Competitive salary, uncapped commission, and ongoing training for career growth.
- Other info: Hybrid work model with exciting opportunities for advancement as we grow.
- Why this job: Be part of a dynamic team driving impactful conversations in cybersecurity.
- Qualifications: 12+ months in sales, strong communication skills, and a tech-savvy mindset.
The predicted salary is between 30000 - 30000 £ per year.
We're seeking an SDR to act as the engine room of Socura's sales pipeline by identifying, researching, and initiating high-quality conversations with target enterprise accounts. This isn't about making hundreds of blind cold calls a day; it's about building meaningful, value-driven conversations with the right prospects using best-in-class data and technology.
About Socura
Crucially, the power of calm starts internally. We are incredibly proud to be officially named one of the UK's Best Workplaces 2026 by Great Place to Work. In our latest anonymous employee culture audit, 97% of our team stated that Socura is a great place to work—43 percentage points higher than the UK average. Additionally, 100% of our staff agree they can be completely themselves at work.
The role
You will engage Chief Information Security Officers (CISOs), CIOs, and IT Security Directors within mid-market and enterprise organisations to uncover challenges that Socura's managed cybersecurity services can solve. In this role, you will have the unique advantage of working alongside leading cybersecurity partners, including Google Cloud Security, Microsoft, and Palo Alto Networks.
Duties and responsibilities
- Modern outbound prospecting: Execute multi-channel outreach strategies—combining strategic phone calls, highly personalised emails, and LinkedIn engagement—to book high-quality meetings.
- Inbound lead qualification: Act as the first point of contact for marketing-generated enquiries, qualifying inbound interest quickly and effectively.
- Data & account mapping: Research target organisations and map out key stakeholders, utilising advanced tools like Cognism and LinkedIn Sales Navigator to source accurate data and identify potential security pain points.
- CRM hygiene: Maintain immaculate records within HubSpot, tracking all interactions, insights, and follow-ups to ensure a seamless handoff to Account Executives.
- Collaborative growth: Work closely with Marketing and the SDR Team Leader to refine messaging, feedback market insights, and optimise campaign performance.
Experience and attributes required
- Experience: Around 12+ months of proven experience in an SDR, BDR, or outbound B2B sales role.
- Drive & resilience: A high-energy self-starter with the curiosity, ambition, and thick skin required to succeed in outbound prospecting.
- Communication skills: Exceptional verbal and written communication, with the ability to confidently articulate complex security concepts to senior corporate stakeholders.
- Coachability: A strong desire to learn, adapt quickly to feedback from the SDR Team Leader, and collaborate with a close-knit team.
- Tech savvy: Familiarity with modern sales tech stacks—specifically HubSpot, Cognism, and LinkedIn Sales Navigator—is highly advantageous.
Location
Location: Cardiff, UK / Hybrid Remote (3 days per week in the office)
Remuneration & commission structure
This role offers a competitive fixed base salary paired with a dual-incentive commission structure that rewards both high activity and overall revenue impact.
- Base salary: £30,000 per annum.
- On-target earnings (OTE): £42,000 (Realistic first-year earning potential).
- Commission split:
- £50 per meeting booked that successfully qualifies and takes place.
- 0.5% revenue share on the final contract value (ARR) of all deals closed-won from your sourced meetings (e.g £250 payout on a £50k deal; £2,500 payout on a £500k deal).
- Uncapped upside: The commission structure is completely uncapped, directly scaling alongside your pipeline activity and closed-won business.
Why Socura
- Genuinely invested coaching: We provide ongoing, dedicated training and development to help you continuously sharpen your sales toolkit and fast-track your career.
- Accelerated career progression: We are at a hugely exciting stage of our growth. Our sales and marketing organisation is set to double in size over the next 12 months, creating fantastic opportunities for you to move up within the business.
- Award-winning culture: We work hard, celebrate success, and have plenty of fun along the way. Socura has been officially recognised by Great Place to Work as one of the UK's Best Workplaces, as well as a top workplace for Wellbeing and Development.
Please email with a copy of your CV and tell us why you think you're the right fit.
StudySmarter Expert Advice🤫
We think this is how you could land 02 Sales Development Representative in Cardiff
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like 02 Sales Development Representative at Socura Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Socura Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a 02 Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace 02 Sales Development Representative in Cardiff
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Socura Limited:When writing your cover letter, make sure to tailor your message specifically for Socura Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Socura Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Socura Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Socura Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Socura Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
