Senior Field Event Manager London, England, United Kingdom - Marketing

We are looking for a strategic and execution-focused Senior Field Events Manager to lead Avalara's EMEA events strategy and execution across third-party, partner, and owned events. You will oversee the planning, coordination, and optimization of events across the region. These events will range from large-scale trade shows and executive roundtables to customer programs, partner activations, regional roadshows, and flagship owned events. You will maintain visibility across all event activity managed by the team while driving measurable revenue. You will partner with GTM leadership, Revenue Marketing Managers, Partner Marketing and regional partners to ensure every event is strategically activated to maximize pipeline generation, customer engagement, and ROI. This is a hybrid role and you will report to the Revenue Marketing Director, EMEA.

What Your Responsibilities Will Be

• Lead the end-to-end strategy, planning, and execution of EMEA field events, including third-party trade shows, owned events, customer programs, executive dinners, partner activations, and regional roadshows.
• Maintain oversight across all events managed by the EMEA events team, ensuring consistency in planning, execution standards, reporting, and business impact.
• Partner closely with Revenue Marketing Managers, Partner Marketing Managers, Sales Leadership, and SDR teams to ensure strong pre-event, onsite, and post-event activation strategies are in place.
• Drive sales coordination and accountability around event participation, including pre-event outreach, meeting booking strategies, onsite engagement plans, and post-event follow-up processes.
• Personally execute and manage events across the region, balancing strategic planning with hands-on delivery and operational management.
• Develop scalable event frameworks, operational processes, and best practices that support both large-scale flagship programs and smaller regional activations.
• Oversee event performance tracking and reporting, including pipeline influence, ROI analysis, lead conversion, engagement metrics, and executive-level reporting.
• Manage budgets, vendors, agencies, logistics, and team members to ensure seamless execution across multiple concurrent projects and regions.
• Evaluate and optimize event performance, identifying opportunities to improve attendee experience, operational efficiency, and commercial outcomes.
• Be a strategic advisor to marketing and sales leadership on event investment decisions, prioritization, and regional activation planning.

What You’ll Need To Be Successful

• 8+ years of experience leading B2B field marketing and event programs across EMEA, within a high-growth SaaS or technology organization.
• Experience managing a broad portfolio of events, including third-party sponsorships, owned events, executive programs, and partner activations.
• A demand generation and pipeline-focused mindset, with a clear understanding of how to achieve measurable results from events.
• Experience working with sales leadership and marketing teams to lead integrated go-to-market execution.
• Experience analysing event data and reporting on event performance, ROI, and funnel impact.
• Experience with Salesforce, marketing automation platforms, budgeting tools, and reporting platforms such as PowerBI or similar.
• Experience within tax, compliance, e-commerce, ERP, fintech, or adjacent B2B technology industries is beneficial.
• Fluent in English; additional European languages would be beneficial.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care Of You

Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer: Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.