Revenue Marketing Director, EMEA London, England, United Kingdom - Marketing

Location - London, Reading, flexible / hybrid.

Reports to - Senior Director, Marketing - International

Role Overview

We’re looking for a Director of Revenue Marketing for EMEA to lead and scale a revenue marketing function across the region. You will be a hands‑on leader and subject matter expert, accountable for pipeline, Stage 0 creation, and revenue outcomes not just activity or awareness. You will be the right hand to the Senior Director of International Marketing. You will operate with autonomy, managing execution, and promoting agreement across Marketing, Sales, RevOps, Partners, and Finance. You will bring structure, clarity, and momentum to a complex, multi‑geo GTM environment. This is a role for someone thoughtful, grounded, commercially minded, and comfortable operating at pace.

What Your Responsibilities Will Be

• Revenue & Pipeline Ownership
  • Oversee EMEA revenue marketing strategy, with clear accountability for: MQs, Stage 0 creation, Pipeline contribution, Revenue influence.
  • Translate global targets into measurable marketing plans.
  • Guide weekly, monthly, and quarterly performance - identifying gaps early and course‑correcting fast.
• Integrated GTM Execution
  • Lead an integrated, multi‑channel approach across: Paid and unpaid digital, Email and lifecycle marketing, Partner and ecosystem marketing, Field and event‑led programs.
  • Ensure channels work together, not alone, with clear roles across TOFU, MOFU, and BOFU.
  • Adapt strategy by market maturity, segment, and motion (Direct, Partner, XB, and ELR).
• Leadership & People Management
  • Lead a team of marketers.
  • Set clear expectations around accountability, output, and influence.
  • Build a culture of ownership, pace, and execution - with mutual trust.
• Partner & Cross‑Functional Leadership
  • Operate as a senior partner to: Sales leadership, SDR / Sales Development, RevOps, Partner teams, Finance.
  • Navigate priorities and align teams around shared outcomes.
  • Escalate constructively when needed and guide decisions forward.
• Performance, Reporting and Analytics
  • Be fluent in data, reporting and analytics.
  • Use performance insights to inform decisions, not just report results.
  • Oversee regional forecasting inputs and pipeline narratives.
  • Ensure attribution, routing, and reporting integrity in partnership with RevOps.
• Executive Communication
  • Deliver clear updates to senior leadership.
  • Build compelling narratives backed by data.
  • Represent EMEA revenue marketing in global forums with credibility and authority.

What You’ll Need To Be Successful

Experience

• 12–15+ years in B2B SaaS / FinTech / GTM environments.
• Experience leading revenue marketing or demand generation teams in EMEA.
• Experience driving pipeline and revenue outcomes, not just activity metrics.
• Experience operating in matrixed, international organisations.

Skills

• Revenue marketing Subject Matter Expert with a grasp of funnel dynamics and GTM motions.
• Excellent project manager and experience running multiple programs in parallel.
• Thoughtful with reporting, data, and performance diagnostics.
• Comfortable working with minimal management - proactive and accountable.
• Experience manoeuvring change.
• Experienced in executive presentation.

Personal Attributes

• Comfortable making decisions with imperfect information.
• Excel in high‑expectation environments.
• Bring a strong work ethic.

This role is critical to EMEA growth. It’s not about running campaigns – it’s about building a predictable, scalable revenue engine across diverse markets and motions. You will have the trust, autonomy, and goal of making an impact.

Avalara is an AI‑first Company. AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI‑related technologies, ready to thrive here. You’ll apply AI every day to business challenges – improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care Of You

Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech. We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real – we’re a billion dollar business – and we’re not slowing down until we’ve achieved our mission – to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.