At a Glance
- Tasks: Lead and scale Appfire's Product Marketing strategy for impactful enterprise solutions.
- Company: Join a dynamic, remote-first tech company with a culture of collaboration.
- Benefits: Enjoy equity options, private healthcare, sport allowance, and flexible remote work.
- Other info: Be part of a recognised company with strong growth and a commitment to social responsibility.
- Why this job: Make a real impact in a product-first environment while shaping market narratives.
- Qualifications: 10+ years in product marketing with leadership experience in B2B SaaS.
The predicted salary is between 113400 - 138600 £ per year.
At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.
The Senior Director of Product Marketing is responsible for defining and scaling the company's Product Marketing strategy, operating model, and enterprise go-to-market (GTM) framework. This role leads the evolution from product-centric marketing to theme-based GTM strategies that shape market narratives, connect customer challenges with Appfire's portfolio of solutions, and accelerate revenue growth. Working across Product, Sales, Customer Success, Channel, Demand Generation, and Executive Leadership, this leader establishes scalable processes, modern ways of working, and high-performing Product Marketing capabilities that improve execution quality, organizational effectiveness, and business impact.
What you will do:
- Lead Appfire's enterprise Product Marketing strategy, evolving the organization from product-level marketing to theme-based GTM programs that create differentiated market narratives and portfolio positioning.
- Own the Product Marketing operating model, including GTM launch frameworks, planning cadences, execution governance, prioritization processes, and quality standards that enable scalable, predictable delivery.
- Drive cross-functional GTM leadership, partnering with Product, Sales, Customer Success, Channel, Demand Generation, and Executive Leadership to develop and execute integrated market strategies and enterprise launch programs.
- Develop and coach a high-performing Product Marketing organization, establishing strategic standards, coaching capabilities, and execution excellence while building organizational capacity to support business growth.
- Champion AI-enabled and modern marketing practices, leveraging automation, standardized frameworks, and scalable processes to increase execution speed, improve organizational productivity, and deliver greater business impact.
- Represent Product Marketing as a strategic business leader, influencing executive planning, portfolio priorities, GTM investment decisions, and organizational direction through data-driven recommendations and market insights.
- Lead the development of scalable product-led sales plays that translate market strategy into repeatable sales motions, enabling sales teams to consistently identify customer needs, position differentiated solutions, and increase win rates across the portfolio.
What you will need:
- 10–12+ years of progressive experience in product marketing, with at least 7 years in leadership roles.
- Proven success overseeing teams of managers and marketers in a B2B SaaS or technology environment.
- Experience evolving Product Marketing from product-centric messaging to solution-, portfolio-, or theme-based go-to-market strategies that shape market narratives and support integrated commercial motions.
- Strong track record of developing portfolio-wide frameworks and strategies that scale.
- Demonstrated success building enterprise GTM strategies, integrated launch frameworks, and scalable Product Marketing operating models.
- Experience leading organizational transformation, cross-functional executive alignment, and strategic business planning.
- Demonstrated experience partnering closely with Sales leadership to build product-led sales plays, commercial messaging frameworks, sales enablement strategies, and repeatable revenue motions that improve pipeline creation, cross-sell, upsell, and win rates.
- Strong executive communication, commercial acumen, and experience leveraging AI and modern marketing technologies to improve organizational effectiveness.
- Experience working with partner ecosystems (e.g., Atlassian, Microsoft, Salesforce) strongly preferred.
What do we offer:
- Work in a product-first SaaS B2B environment focused on building and scaling solutions for large enterprise customers.
- Deliver meaningful, high-impact work that directly influences product direction and customer success.
- Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
- Volunteering - Every employee receives 3 fully paid days each year to participate in Appfire Town, our Corporate Social Responsibility (CSR) program supporting local communities.
- Private Healthcare, Sport allowance, and additional local benefits.
- Flexibility that fits how you work best - the role is remote and can be based in the US, Canada, UK, Poland or Spain.
- Market recognition.
- Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000.
Equal Employer Opportunity (EEO)
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.
Senior Director, Product Marketing in London employer: Socket.dev
Multiverse is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Edinburgh. With a commitment to employee growth through comprehensive upskilling opportunities and a robust benefits package, including generous holiday allowances and health support, Multiverse empowers its team to thrive in the rapidly evolving AI landscape. Join us to be part of a mission-driven company that values diversity and inclusion while shaping the future of education and workforce development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Socket.dev and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Socket.dev are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Socket.dev on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Socket.dev. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Socket.dev. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Socket.dev:Show us that you’ve done your homework! In your application, briefly mention what you admire about Socket.dev’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Socket.dev
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Socket.dev will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Socket.dev, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
