Creative Director - Brand Strategy & Messaging in London

General Description

Join a fast-growing digital-first organization in the UAE looking to strengthen its brand positioning, messaging, and overall creative direction.

We are looking for an experienced Creative Director / Brand Strategist to work closely alongside the CMO , bringing together strategic thinking, creative ideation, brand positioning, messaging development, and competitor analysis.

This is a strategy-led creative role rather than a purely visual Creative Director or Art Director position . We are specifically looking for someone who can develop compelling ideas, shape how the brand communicates, and translate business and marketing objectives into clear, differentiated, and impactful brand narratives.

A major focus of the role will be developing and refining the Messaging Framework , ensuring the brand has a clear positioning, value proposition, narrative, tone of voice, and communication hierarchy across audiences and channels.

The successful candidate will also bring strong capability in competitor analysis and strategic brand thinking , identifying how competitors position themselves, where the organization can differentiate, and how those insights can translate into stronger creative and messaging opportunities.

This opportunity is open to both Senior and Mid-Senior professionals with strong relevant experience and exceptional English-language communication skills.

This is a rolling contract / freelance engagement , working remotely and aligned with UAE working hours / timezone .

Key Responsibilities

• Work closely with the CMO as a strategic and creative partner, helping shape brand direction, positioning, messaging, and creative ideas
• Develop and refine the overall brand messaging framework , ensuring consistency and clarity across communications
• Define and strengthen brand positioning, value propositions, key messages, brand narratives, and tone of voice
• Translate business, brand, and marketing objectives into compelling creative strategies, concepts, campaigns, and communication ideas
• Generate original creative ideas that strengthen brand differentiation and audience engagement
• Conduct detailed competitor and market analysis , reviewing competitor positioning, messaging, propositions, campaigns, and communication strategies
• Identify competitive gaps, white-space opportunities, and areas of differentiation that can strengthen the organization's market position
• Develop strategic recommendations based on customer, market, category, and competitor insights
• Create clear messaging hierarchies tailored to different audiences, propositions, channels, and marketing objectives
• Support the development of campaign concepts, brand narratives, creative briefs, content direction, and communication strategy
• Ensure creative ideas and executions remain aligned with wider brand strategy and commercial objectives
• Present and articulate creative and strategic recommendations clearly to the CMO and other senior stakeholders
• Collaborate with marketing, content, design, digital, and other relevant teams to translate strategy into effective execution
• Provide strategic creative guidance throughout the development and delivery of brand and marketing initiatives

Required Skills & Experience

• Strong experience as a Creative Director, Brand Strategist, Creative Strategist, Brand Strategy Director, Creative Strategy Director, Brand Director, or similar
• Demonstrable experience developing brand strategy, creative strategy, positioning, and messaging
• Strong hands-on experience creating and evolving Messaging Frameworks / Messaging Architecture
• Experience defining brand positioning, value propositions, brand narratives, key messages, and tone of voice
• Strong capability in competitor analysis, market analysis, category research, and identifying brand differentiation opportunities
• Proven ability to translate strategic objectives and insights into original creative ideas and communication concepts
• Strong understanding of how brand strategy connects with creative campaigns, content, communications, and customer perception
• Comfortable working directly with CMOs and senior marketing leadership , contributing at both strategic and creative levels
• Excellent storytelling, presentation, conceptual thinking, and stakeholder communication skills
• Exceptional English-language communication and writing ability is essential due to the messaging-intensive nature of the role
• Able to work independently in a remote consulting / freelance environment while collaborating closely with stakeholders.

Important Candidate Profile Requirement

This is a brand and creative strategy position rather than a primarily visual design role .

Candidates should demonstrate strong experience across brand messaging, positioning, creative ideation, competitor analysis, and strategic communications .

The ideal candidate is someone who can operate as a strategic creative partner to the CMO — combining analytical thinking and competitor insights with strong creative ideation, storytelling, positioning, and messaging capabilities.

Engagement Details

Role: Creative Director / Brand Strategist

Seniority: Mid-Senior to Senior

Engagement Type: Contract / Freelance – Rolling Contract

Location: Remote

Working Hours: UAE Timezone