Field Activation & Success Representative – North & Midlands
Location: Field Based – North & Midlands
Territory: Nottingham to Newcastle, extending west across Manchester and Liverpool
Salary: £30,000–£34,000 + Performance Bonus
Type: Full-time
About SocioLocal
SocioLocal is transforming how multi-location businesses engage with their local communities.
Our platform enables retailers, restaurants, convenience stores and other location-based businesses to manage and activate local social media at scale. Through a single platform, head office teams can publish locally relevant content, ensure brand compliance, monitor performance and empower individual locations to build stronger relationships with their communities.
Our technology also enables brands to activate retail media campaigns across thousands of local social media pages, delivering highly targeted advertising through trusted local businesses. By combining local social media, AI-powered content, reputation management and retail media, SocioLocal is creating one of the UK's largest location-based digital advertising networks.
As we continue to expand, we're looking for a Field Activation & Success Representative who will play a critical role in growing our network by visiting businesses across the North & Midlands and helping them successfully join the SocioLocal platform.
Role Overview
As a Field Activation & Success Representative, you will be the face of SocioLocal on the ground.
Working across your assigned territory, spanning Nottingham and the East Midlands through Yorkshire and the North East to Newcastle, and west across Greater Manchester and Liverpool, you'll visit restaurants, grocery stores, convenience retailers and other multi-location businesses to introduce the platform, onboard new locations and ensure every business is fully activated.
This isn't a traditional sales role. Success is measured by the number of locations successfully activated and ready to participate in local marketing and retail media campaigns. Locations will already be included within a commercial agreement, so no traditional selling is necessary beyond communicating the value of the product and the impact it can have on their business.
You'll guide managers through the onboarding journey, connect their social media accounts, secure the necessary advertising permissions and ensure every location is fully operational on the SocioLocal platform.
You'll work closely with our Customer Success, Operations and Commercial teams to deliver exceptional customer experiences while helping build one of the UK's fastest-growing retail media networks.
Key Responsibilities
- Visit retail, grocery, convenience and restaurant locations across your assigned North & Midlands territory.
- Introduce businesses to the benefits of joining the SocioLocal network.
- Guide store managers and owners through the onboarding process.
- Assist locations in creating or connecting their Facebook, Instagram and other supported social media channels.
- Secure advertising permissions required for local marketing and retail media campaigns.
- Verify that all social channels are correctly connected and operational.
- Provide basic training on using the SocioLocal platform.
- Resolve onboarding issues quickly and efficiently.
- Maintain accurate records within the CRM system.
- Build positive relationships with store managers, franchisees and regional teams.
- Gather customer feedback to help improve our platform and onboarding experience.
- Represent SocioLocal professionally at every customer interaction.
- Work collaboratively with Customer Success and Commercial teams to ensure successful rollouts.
- Support large-scale activation programmes across the North & Midlands, with occasional travel elsewhere in the UK where required.
Your Impact
You'll play a key role in activating our customers' locations, giving them better reach and awareness at a community level.
Every location you activate increases the reach of our platform, creating more value for our customers.
Your work will directly contribute to customer success, campaign performance and the continued growth of the business.
What We're Looking For
We're looking for someone who enjoys meeting people, solving problems and working independently.
You'll ideally have experience in:
- Field sales
- Customer success
- Retail operations
- Business development
You'll also demonstrate:
- Excellent communication and relationship-building skills.
- A proactive, self-motivated attitude.
- Strong organisational and time management skills.
- Confidence using technology and mobile applications.
- A customer-first mindset.
- The ability to work independently while managing a busy regional travel schedule.
- A passion for helping businesses succeed.
Essential Requirements
- Full UK driving licence.
- Access to your own reliable vehicle for business travel.
- Willingness to travel extensively throughout the North & Midlands, including regular driving and occasional overnight stays.
- Ideally based within, or with easy access to, the territory covering the East Midlands, Yorkshire, North East, Greater Manchester and Liverpool.
- Excellent communication and presentation skills.
- Comfortable using CRM software and mobile technology.
- Right to work in the UK.
Desirable Experience
- Retail or hospitality experience.
- Social media knowledge, including Facebook, Instagram and Google Business Profile.
- Experience onboarding customers to digital platforms.
- SaaS, technology or MarTech experience.
- Experience working with multi-site businesses.
Key Performance Indicators
Success in this role will be measured against:
- Number of locations visited.
- Number of new locations activated.
- Percentage of social media channels successfully connected.
- Advertising permissions secured.
- Activation completion rate.
- Customer satisfaction.
- CRM accuracy.
- Regional activation targets achieved.
Why Join SocioLocal?
- Join one of the UK's fastest-growing retail technology businesses.
- Help build a nationwide local social media and retail media network.
- Work with leading retailers, restaurant brands and convenience operators.
- Competitive salary with performance-related bonus.
- Business mileage reimbursed in line with company policy.
- Company laptop and mobile phone.
- 25 days annual leave plus bank holidays.
- Ongoing learning and development.
- Genuine opportunities for career progression as the business continues to scale.
- Be part of an ambitious, collaborative team that's redefining local marketing for multi-location businesses.
Success in Your First 90 Days
- Complete onboarding and product training.
- Build strong relationships with customers and locations across your assigned territory.
- Successfully activate your first portfolio of locations.
- Achieve a social channel connection rate of over 95%.
- Secure advertising permissions for the majority of activated locations.
- Deliver valuable customer feedback to help improve our onboarding process.
- Become a trusted ambassador for SocioLocal across the North & Midlands.
