At a Glance
- Tasks: Lead innovative marketing strategies for a lifestyle brand focused on fitness and wellness.
- Company: Join Society, a vibrant community redefining lifestyle experiences in Qatar.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Exciting career progression in a culturally rich and supportive environment.
- Why this job: Be part of a passionate team making a real impact in the wellness industry.
- Qualifications: 8-10 years in senior marketing roles, preferably in lifestyle or fitness brands.
The predicted salary is between 48000 - 84000 £ per year.
Society is more than a workplace — it’s a lifestyle destination. Society brings together fitness, wellness, recovery, and community under one bold identity. From elite training and boutique studios to curated social spaces, we are redefining how people move, connect, and live — deeply rooted in local culture and delivered to the highest international standards. We’re building a team as ambitious as the brand itself.
If you’re driven by excellence, inspired by lifestyle-led brands, and passionate about delivering world‑class experiences, Society offers the opportunity to grow your career in an environment that values performance, creativity, and progression. This isn’t just a job — it’s a chance to be part of something genuinely different.
Role Purpose
The Marketing Manager is responsible for leading brand, digital, and performance marketing across all Society divisions, ensuring strong brand positioning, consistent messaging, and measurable commercial impact. The role acts as the connector between brand strategy and operational execution, supporting Sales, Fitness, Wellness, Academies, F&B, and Learning with campaigns that drive awareness, qualified demand, engagement, and long‑term brand equity.
Key Responsibilities
- Brand Management & Positioning: Own and protect the Society brand identity across all touchpoints. Ensure consistency of tone, messaging, and visual standards across clubs, digital platforms, campaigns, and partnerships. Act as brand guardian for all internal and external communications. Support the launch of new products, services, and locations in line with brand strategy.
- Campaign Planning & Execution: Plan and deliver integrated marketing campaigns across paid and organic digital, social media, email/CRM, in-club marketing, partnerships, and activations. Manage campaign timelines, budgets, and performance against agreed KPIs.
- Lead Generation & Commercial Support: Own qualified lead generation across all Society locations and divisions. Drive traffic, demand, and enquiry volume through digital and offline channels. Track and optimise cost per lead (CPL), lead quality, and campaign contribution to the sales funnel.
- Digital, Performance Marketing & Platforms: Own digital marketing channels including website, landing pages, paid media, and organic social platforms. Provide regular reporting on digital performance and ROI.
- CRM, Lead Nurturing & Lifecycle Marketing: Own marketing-led CRM journeys including lead nurturing, onboarding communications, engagement, retention, and win-back campaigns.
- AI, Automation & Marketing Innovation: Identify and implement AI-driven tools and automation to improve efficiency, scale, content quality, and insight.
- Content Direction & Creative Excellence: Set content direction across digital platforms, campaigns, in-club assets, partnerships, and events. Maintain high standards of storytelling, design, and messaging consistency.
- Member Engagement, Events & Cross-Functional Collaboration: Support member engagement initiatives including challenges, events, activations, and community partnerships.
- Budgeting, Reporting & Governance: Manage allocated marketing budgets and agency spend. Track ROI and effectiveness of marketing activity.
What Success Looks Like (KPIs)
- Brand awareness and perception aligned to positioning.
- Qualified lead volume delivered to Sales.
- Campaign performance vs targets (reach, engagement, CPL).
- Digital channel growth and efficiency.
- Engagement and retention uplift linked to marketing activity.
- Strong internal stakeholder satisfaction.
- On-time, on-brand campaign execution.
Experience & Qualifications
- Bachelor’s Degree in Marketing, Communications, or related field preferred.
- 8–10+ years’ experience in a senior marketing role within a consumer-facing brand.
- Strong experience in digital and performance marketing, CRM, and lifecycle marketing.
- Commercially aware with experience supporting sales-led environments.
- Experience in fitness, wellness, hospitality, or lifestyle brands essential.
- GCC / Qatar experience advantageous.
- Arabic language skills advantageous.
Key Competencies
- Brand & strategic thinking
- Commercial awareness
- Digital & performance marketing expertise
- CRM & data discipline
- Cross-functional collaboration
- Communication & influence
- Innovation & continuous improvement
Marketing Manager – Qatar in Peterborough employer: Society
At Society, we pride ourselves on being more than just a workplace; we are a vibrant lifestyle destination that champions fitness, wellness, and community. Our dynamic work culture fosters creativity and collaboration, offering employees exceptional growth opportunities in a supportive environment that values performance and innovation. Join us in Qatar to be part of a team that is redefining how people connect and live, while enjoying the unique advantages of working in a culturally rich and ambitious setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – Qatar in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness and wellness industry. Attend events, join local groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use visuals and data to demonstrate your impact. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Society is all about lifestyle and community, so think about how your experience aligns with their mission. Be ready to share how you can contribute to their brand identity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Society team. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager – Qatar in Peterborough
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for lifestyle-led brands shine through. We want to see how your passion aligns with our mission at Society, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in fitness or wellness sectors. We’re looking for someone who can connect the dots between brand strategy and operational execution, so be specific about your past roles.
Be Data-Driven:Since we value measurable impact, include examples of how you've used data to drive marketing decisions. Show us how you’ve optimised campaigns or improved performance in previous roles — numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Society!
How to prepare for a job interview at Society
✨Know the Brand Inside Out
Before your interview, dive deep into Society's brand identity and values. Understand their approach to fitness, wellness, and community. This will not only help you align your answers with their ethos but also show your genuine interest in being part of something different.
✨Prepare Your Marketing Success Stories
Think of specific examples from your past roles that demonstrate your expertise in brand management, digital marketing, and campaign execution. Be ready to discuss how you've driven lead generation and supported sales in previous positions, as this aligns directly with the role's responsibilities.
✨Showcase Your Creativity
Society values creativity, so come prepared with innovative ideas for marketing campaigns or strategies that could enhance their brand presence. Whether it's a unique social media initiative or a fresh approach to member engagement, demonstrating your creative thinking can set you apart.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing challenges or future initiatives. This shows that you're not just interested in the role but are also keen on contributing to their success and understanding their vision.
