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- Tasks: Lead innovative marketing strategies and campaigns for a lifestyle brand focused on fitness and wellness.
- Company: Join Society, a vibrant community redefining fitness and lifestyle experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Why this job: Be part of a passionate team making a real impact in the fitness and wellness industry.
- Qualifications: 8-10 years in senior marketing roles, preferably in consumer-facing brands.
- Other info: Exciting opportunity to innovate and collaborate across diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
Society is more than a workplace — it’s a lifestyle destination. Society brings together fitness, wellness, recovery, and community under one bold identity. From elite training and boutique studios to curated social spaces, we are redefining how people move, connect, and live — deeply rooted in local culture and delivered to the highest international standards.
We’re building a team as ambitious as the brand itself. If you’re driven by excellence, inspired by lifestyle-led brands, and passionate about delivering world-class experiences, Society offers the opportunity to grow your career in an environment that values performance, creativity, and progression. This isn’t just a job — it’s a chance to be part of something genuinely different.
The Marketing Manager is responsible for leading brand, digital, and performance marketing across all Society divisions, ensuring strong brand positioning, consistent messaging, and measurable commercial impact. The role acts as the connector between brand strategy and operational execution, supporting Sales, Fitness, Wellness, Academies, F&B, and Learning with campaigns that drive awareness, qualified demand, engagement, and long-term brand equity.
The role owns marketing strategy execution, demand generation, digital growth, CRM journeys, content direction, and marketing innovation, ensuring marketing activity directly supports sales performance, member experience, and retention without overlapping ownership of in-club execution or conversion outcomes.
Key Responsibilities- Brand Management & Positioning: Own and protect the Society brand identity across all touchpoints. Ensure consistency of tone, messaging, and visual standards across clubs, digital platforms, campaigns, and partnerships. Act as brand guardian for all internal and external communications. Support the launch of new products, services, and locations in line with brand strategy.
- Campaign Planning & Execution: Plan and deliver integrated marketing campaigns across paid and organic digital, social media, email/CRM, in-club marketing, partnerships, and activations. Support membership sales, product launches, seasonal initiatives, and community campaigns.
- Lead Generation & Commercial Support: Own qualified lead generation across all Society locations and divisions. Drive traffic, demand, and enquiry volume through digital and offline channels.
- Digital, Performance Marketing & Platforms: Own digital marketing channels including website, landing pages, paid media, and organic social platforms. Balance short-term performance marketing with long-term brand building.
- CRM, Lead Nurturing & Lifecycle Marketing: Own marketing-led CRM journeys including lead nurturing, onboarding communications, engagement, retention, and win-back campaigns.
- AI, Automation & Marketing Innovation: Identify and implement AI-driven tools and automation to improve efficiency, scale, content quality, and insight.
- Content Direction & Creative Excellence: Set content direction across digital platforms, campaigns, in-club assets, partnerships, and events.
- Member Engagement, Events & Cross-Functional Collaboration: Support member engagement initiatives including challenges, events, activations, and community partnerships.
- Budgeting, Reporting & Governance: Manage allocated marketing budgets and agency spend. Track ROI and effectiveness of marketing activity.
- Brand awareness and perception aligned to positioning.
- Qualified lead volume delivered to Sales.
- Campaign performance vs targets (reach, engagement, CPL).
- Digital channel growth and efficiency.
- Engagement and retention uplift linked to marketing activity.
- Strong internal stakeholder satisfaction.
- On-time, on-brand campaign execution.
- Bachelor’s Degree in Marketing, Communications, or related field preferred.
- 8–10+ years’ experience in a senior marketing role within a consumer-facing brand.
- Strong experience in digital and performance marketing, CRM, and lifecycle marketing.
- Commercially aware with experience supporting sales-led environments.
- Experience in fitness, wellness, hospitality, or lifestyle brands essential.
- GCC / Qatar experience advantageous.
- Arabic language skills advantageous.
- Brand & strategic thinking
- Commercial awareness
- Digital & performance marketing expertise
- CRM & data discipline
- Cross-functional collaboration
- Communication & influence
- Innovation & continuous improvement
Marketing Manager – Qatar in Northampton employer: Society
Contact Detail:
Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – Qatar in Northampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness and wellness industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, campaigns you've led, and any innovative strategies you've implemented. This is your chance to shine and show Society what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Society’s brand and values. Think about how your experience aligns with their mission of redefining lifestyle through fitness and community. Tailor your answers to reflect their culture and demonstrate your passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Society team. Let’s get you that dream job!
We think you need these skills to ace Marketing Manager – Qatar in Northampton
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the fitness and wellness industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating world-class experiences.
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing, brand management, and any relevant campaigns you've led. We love seeing how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for Society. Share specific examples of your past successes and how they relate to the responsibilities of this role. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Society
✨Know the Brand Inside Out
Before your interview, dive deep into Society's brand identity and values. Understand their approach to fitness, wellness, and community. This will help you articulate how your marketing strategies can align with their mission and enhance brand positioning.
✨Showcase Your Digital Savvy
Given the emphasis on digital marketing in the role, be prepared to discuss your experience with various digital channels. Bring examples of successful campaigns you've led, focusing on metrics like engagement and lead generation that demonstrate your impact.
✨Prepare for Cross-Functional Collaboration
The role requires working closely with sales, fitness, and operations teams. Think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed to align different teams towards a common goal.
✨Bring Innovative Ideas to the Table
Society values creativity and innovation, so come armed with fresh ideas. Think about how AI and automation could enhance their marketing efforts. Presenting innovative solutions will show that you're not just a fit for the role but also a forward-thinking candidate.
