Socialtrend is an established, ambitious social media and influencer marketing agency working with international brands across consumer goods, luxury, lifestyle, sports, entertainment and iGaming.
We deliver social media strategy, content creation, influencer marketing, community management and digital campaigns for brands operating in highly competitive markets.
Our client portfolio includes international consumer brands and major iGaming operators, with growing opportunities across premium brands, sports and entertainment.
We operate from Clay House, our own historic headquarters and creative studios near Halifax, providing a dedicated environment for content creation, filming, production and creative strategy.
As our business continues to expand, we’re looking for an experienced Head of Influencer Marketing to lead our influencer division and drive its next stage of international growth.
The Opportunity
We’re looking for an established influencer marketing leader with the experience, commercial relationships and ambition to build a significant international division.
You’ll take ownership of existing influencer programmes, including campaigns with multimillion-pound annual budgets, while developing new business opportunities across major consumer brands, luxury, lifestyle, sports, entertainment and international markets.
This role requires someone who can operate confidently at the highest level, whether negotiating agreements with professional athletes and celebrity talent, presenting influencer strategies to major brands, overseeing complex international campaigns or leading a growing team of influencer managers.
Crucially, we’re looking for someone who brings an established network of industry relationships and a proven ability to convert those relationships into commercial opportunities.
This isn’t simply a campaign management position. It’s an opportunity to lead, develop and grow an entire division.
Key Responsibilities
- Lead and take full ownership of Socialtrend’s influencer marketing division.
- Oversee large-scale international influencer programmes with annual budgets running into the millions.
- Develop influencer marketing strategies for major consumer brands, luxury and lifestyle businesses, sports organisations and international operators.
- Manage campaigns across multiple countries, markets, languages and social platforms.
- Oversee influencer selection, negotiations, contracting, campaign delivery and performance.
- Develop long-term ambassador programmes and strategic talent partnerships.
- Ensure campaigns deliver measurable commercial results and meet agreed client objectives.
- Oversee reporting, performance analysis, campaign optimisation and return on investment.
- Maintain high standards of brand safety, compliance and commercial accountability.
Commercial Growth & New Business
- Identify, develop and secure new influencer marketing business from established brands and international organisations.
- Leverage existing relationships with senior brand decision-makers, marketing directors, talent agencies and influencers.
- Build a strong pipeline of new commercial opportunities across multiple sectors.
- Lead influencer marketing pitches, proposals, presentations and commercial negotiations.
- Work closely with Socialtrend’s Commercial Director to win new clients and expand existing relationships.
- Identify opportunities to introduce influencer marketing services to the agency’s wider client portfolio.
- Develop new revenue streams through brand partnerships, ambassador programmes and talent collaborations.
- Take responsibility for growing departmental revenue, commercial performance and profitability.
Influencer, Talent & Brand Relationships
- Bring an established network of influencers, creators, talent managers, agents and brand contacts.
- Build relationships with professional athletes, sports personalities, celebrities and high-profile digital creators.
- Develop partnerships with talent agencies, sports management companies and commercial representatives.
- Negotiate influencer contracts, ambassador agreements, endorsements and long-term partnerships.
- Identify emerging creators and commercial opportunities across international markets.
- Build and maintain a diverse talent network spanning sports, lifestyle, entertainment, luxury, consumer brands and gaming.
- Position Socialtrend as a trusted international partner for brands seeking high-quality influencer marketing.
Leadership & Team Development
- Lead, manage and develop our existing in-house influencer management team.
- Recruit additional influencer managers as the division expands.
- Establish clear departmental structures, responsibilities, KPIs and performance expectations.
- Mentor and develop team members, raising standards of campaign management, commercial awareness and client service.
- Introduce scalable processes for influencer sourcing, campaign delivery, contracts, reporting and financial management.
- Work closely with the Operations Director to ensure efficient departmental performance.
- Collaborate with our social media, creative, design and production teams to deliver integrated campaigns.
- Build a high-performing influencer department capable of supporting substantial international growth.
Client Management & Operational Excellence
- Act as the senior strategic contact for key influencer marketing clients.
- Build strong relationships with senior marketing stakeholders and international brand teams.
- Take ownership of client satisfaction, retention and commercial growth.
- Oversee campaign budgets, financial performance and supplier agreements.
- Ensure clear, accurate and insightful campaign reporting.
- Identify opportunities to improve efficiency through technology, AI and automation.
- Maintain consistently high standards of client service, communication and delivery.
About You
- Significant senior-level experience in influencer marketing, ideally within an established agency, talent business or major international brand.
- Proven experience managing international influencer programmes with seven-figure annual budgets.
- An established and demonstrable network of senior brand contacts, influencers, talent agents and commercial partners.
- A successful track record of winning new business and growing existing client accounts.
- Experience working with major consumer brands and delivering commercially successful influencer campaigns.
- Experience negotiating high-value influencer agreements and managing complex commercial relationships.
- Proven ability to lead, manage, recruit and develop teams of influencer managers.
- Strong commercial understanding, including campaign profitability, budget management and revenue growth.
- Experience managing influencer activity across multiple international markets.
- Confidence presenting to senior executives, marketing directors and brand stakeholders.
- Excellent communication, negotiation, organisational and leadership skills.
- Ability to commute to our Halifax headquarters twice weekly.
Particularly Desirable
- Existing relationships with blue-chip companies, household-name consumer brands and international marketing teams.
- Experience working across FMCG, food and beverage, luxury, automotive, retail, lifestyle and entertainment.
- Strong connections within professional sport, particularly football, including athletes, agents, sports personalities and management companies.
- Experience developing and managing sports ambassador programmes, celebrity endorsements and major brand partnerships.
- A strong understanding of premium brand positioning and the creative standards expected by major international brands.
- Experience managing both established celebrity talent and emerging digital creators.
- International influencer marketing experience across Europe, North America, LATAM and other global markets.
- Experience within iGaming, betting, casino or other regulated industries would be advantageous, although not essential.
- A track record of developing an influencer department into a substantial and profitable business unit.
What Success Looks Like
First 3 Months
Take ownership of our existing influencer portfolio, establish strong relationships with clients and talent, assess departmental operations and identify immediate opportunities for commercial growth and improved delivery.
First 6 Months
Strengthen our international influencer network, improve departmental performance, develop the existing team and establish a qualified pipeline of new brand partnerships and commercial opportunities.
First 12 Months
Deliver measurable growth in influencer marketing revenue, secure new brand relationships, expand our international talent network and establish a scalable, commercially successful influencer division.
Why Join Socialtrend?
You’ll have the autonomy to shape our influencer marketing strategy, develop international partnerships, build a high-performing team and directly influence the commercial growth of the business.
Our hybrid working model combines three days working from home with two collaborative days at Clay House, our company-owned creative headquarters and studios, where our social, design, production and influencer teams work together on content, filming and creative strategies.
We offer the opportunity to work across a diverse international client portfolio, from household-name consumer brands and premium lifestyle businesses to major international gaming operators.
We’re looking for someone who wants more than a management title. We want someone with the experience, relationships and ambition to build something substantial.
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