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For Companies At a Glance
- Tasks: Lead paid media strategy and performance across key client accounts.
- Company: Join SocialTap, a dynamic agency with a focus on innovation.
- Benefits: Up to £45,000 salary, performance bonuses, 25 days holiday, and training budget.
- Why this job: Take ownership of campaigns and shape the future of paid media.
- Qualifications: Experience in high-volume lead generation and Meta Ads.
- Other info: Hybrid working model with growth potential to Head of Paid Media.
The predicted salary is between 45000 - 45000 £ per year.
We’re hiring a Senior Paid Social Lead at SocialTap. Not just manage campaigns — but take ownership of paid media across an agency.
The Opportunity
- You’ll lead the direction of paid at SocialTap — from performance and strategy through to how we approach creative and testing.
- You’ll be hands-on with key accounts, while also overseeing the wider paid function across the team.
- Your focus:
- Meta & TikTok performance
- Creative strategy + structured testing
- High-volume lead generation
You’ll work closely with our Creative Content Lead and Head of Operations to ensure what we do is both high-performing and scalable.
Who This Is For
- Senior Paid Media/Social Manager or Team Lead
- Running accounts at a good level already
- Starting to think beyond execution into strategy and ownership
- Frustrated by lack of influence where you are now
- And you’re ready to step into something bigger.
What You’ll Be Responsible For
- Owning performance across key client accounts
- Setting direction for paid media strategy across the agency
- Scaling lead generation campaigns across multiple sectors
- Implementing a clear, structured testing framework
- Working closely with creative to improve hooks, angles, and messaging
- Leading and developing the paid media team
- Ensuring consistent, reliable reporting across all channels
Paid Search
A good understanding of Paid Search would be favourable but not essential.
What We’re Looking For
- Proven experience running high-volume lead gen campaigns
- Strong experience with Meta Ads at scale
- Experience with TikTok Ads (or pushing into it)
- Commercial mindset — focused on revenue and CPA
- Someone who understands that creative is the biggest lever in paid right now
- Experience mentoring or supporting team members
Up to £45,000 salary
Performance-based bonus linked to client growth and results
25 days holiday + bank holidays + your birthday off
£1,000 annual training budget
2 hours weekly "life admin" time
Hybrid working (3 days office / 2 remote)
Office in central Warrington
Where This Leads
This role is designed to grow into a Head of Paid Media position. You’ll have real ownership from day one — with the opportunity to shape how paid media is run across the agency as you grow into the role.
Senior Paid Social Lead employer: SocialTap
Contact Detail:
SocialTap Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at SocialTap. A friendly chat can go a long way in making you stand out when it comes to interviews.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past campaigns, especially those involving Meta and TikTok. This will help us see your hands-on experience and strategic thinking.
✨Tip Number 3
Get ready for the interview! Research SocialTap’s approach to paid media and think about how you can contribute to our creative strategy and testing framework. We love candidates who come prepared with ideas!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate candidates who are ready to take ownership.
We think you need these skills to ace Senior Paid Social Lead
Some tips for your application 🫡
Show Your Passion for Paid Media: When you're writing your application, let your enthusiasm for paid media shine through! We want to see that you’re not just ticking boxes but genuinely excited about leading campaigns and driving results.
Highlight Your Strategic Thinking: Make sure to emphasise your experience in developing strategies beyond just execution. We’re looking for someone who can take ownership and think big, so share examples of how you've shaped paid media strategies in the past.
Be Specific About Your Achievements: Quantify your successes! Use numbers and metrics to showcase your impact on lead generation and campaign performance. This helps us see the tangible results of your work and how you can contribute to our team.
Tailor Your Application to Us: Don’t forget to customise your application for SocialTap! Mention how your skills align with our needs, especially around Meta and TikTok performance. Apply through our website to ensure we get your application directly!
How to prepare for a job interview at SocialTap
✨Know Your Numbers
Before the interview, brush up on your metrics and KPIs related to paid media. Be ready to discuss specific campaigns you've managed, their performance, and how you optimised them. This shows that you not only understand the execution but also the strategic side of lead generation.
✨Showcase Your Creative Strategy
Prepare examples of how you've approached creative strategy in past roles. Discuss how you’ve collaborated with creative teams to improve hooks and messaging. This will demonstrate your ability to think beyond just managing campaigns and into ownership of the overall strategy.
✨Be Ready to Discuss Testing Frameworks
Since implementing a structured testing framework is key for this role, come prepared with examples of how you've set up and executed tests in previous campaigns. Talk about what you learned from those tests and how they influenced your strategy moving forward.
✨Demonstrate Leadership Skills
As you'll be leading a team, it's important to showcase your mentoring experience. Share specific instances where you've supported team members or led projects. This will highlight your readiness to take ownership and develop the paid media team at SocialTap.