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For Companies At a Glance
- Tasks: Create and optimise engaging digital content across multiple platforms.
- Company: Join Social Work England, a leader in social worker regulation.
- Benefits: Enjoy hybrid working, generous leave, and an inclusive culture.
- Why this job: Make a real difference while using your creativity and data skills.
- Qualifications: Experience in digital content creation and strong editorial skills required.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Social Work England
Social Work England is the specialist body that regulates social workers in their vital role. Every day, social workers support millions of people to improve their chances in life. We believe in the power of collaboration and share a common goal with those we regulate – to protect the public, enable positive change, and ultimately improve people’s lives.
About The Role
As a Senior Digital Marketing Officer you’ll play a key role in making our digital offer more impactful, trusted and effective for our audiences. You’ll balance creativity with data insights, and work closely with colleagues across the organisation to deliver digital content that is intuitive, informative and genuinely useful for our audiences.
In Addition, You Will
- Create, manage and optimise digital content such as web copy, videos, infographics and email campaigns, ensuring it meets user needs, accessibility standards and governance requirements.
- Develop and deliver social media strategies that grow reach, engagement and audience understanding.
- Use digital insight, user testing and Government Digital Service (GDS) standards to shape and improve website content and user journeys.
- Identify user needs through workshops, feedback and data, and address content gaps or overlaps.
- Work closely with external web developers and internal teams to ensure user needs are understood and met.
- Design and produce inclusive, accessible multimedia content (e.g. videos, animations, podcasts) using Adobe Creative Cloud.
- Collaborate with research, data and communication colleagues to ensure digital content is consistent, accessible and aligned with wider organisational insight.
- Lead on digital accessibility, maintain the accessibility statement, and champion best practice across the organisation.
About You
We are looking for someone who can embody these values, inspire others, and contribute to our ambition to be an innovative, transparent and responsive regulator that makes a real difference to people’s lives.
In Addition, For This Role We Are Looking For
- Previous experience creating engaging digital content for multiple platforms and diverse audiences with a critical eye for visual language.
- Excellent content and editorial skills with professional-standard copywriting ability and a strong understanding of design and layout to bring complex issues to life.
- Experience of using content management systems, managing social media channels and digital design tools.
- A clear understanding of communication planning using audience driven insights and evaluation frameworks.
- Knowledge of Government Digital Service standards, public sector accessibility requirements, copyright, and data protection (including GDPR).
- An understanding of HTML and CSS, and ideally, experience of working with web developers.
- Previous experience of using marketing tools such as Google Analytics, and great analytical skills to interpret data and identify trends.
- Experience of user research and testing.
- Experience of producing multimedia content (such as blogs, social media, podcasts, film or animation).
Benefits
- Hybrid working, with a minimum of two days per week in the office.
- 25 days annual leave, rising with service to 30 days per annum, plus bank holidays.
- The option to purchase up to an additional 5 days of annual leave per annum.
- A TIDE award-winning inclusive culture, made up of staff networks, social events and forums.
- A pension scheme, life insurance, an employee recognition scheme and cycle to work scheme.
Pre-Employment Checks
If you are successful at interview, we will carry out a series of routine pre-employment checks. These include verifying your references, confirming your right to work in the UK, and completing a Basic DBS (Disclosure and Barring Service) check. These checks are conducted in partnership with our third-party provider, Amiqus, who will guide you through the process.
Contact
For any queries about the recruitment process, or to discuss the role, please contact recruitment@socialworkengland.org.uk.
How to Apply
To apply, complete the application form by the closing date.
Senior Digital Marketing Officer in Sheffield employer: Social Work England
Contact Detail:
Social Work England Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Officer in Sheffield
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Social Work England or similar organisations. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your digital skills! Create a portfolio showcasing your best work, especially any multimedia content you've produced. This is your chance to demonstrate how you can make digital content engaging and accessible.
✨Tip Number 3
Prepare for the interview by brushing up on GDS standards and accessibility requirements. Be ready to discuss how you’ve used data insights to shape content in the past. We want to see your analytical side!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and making a difference in people's lives.
We think you need these skills to ace Senior Digital Marketing Officer in Sheffield
Some tips for your application 🫡
Show Your Creative Side: As a Senior Digital Marketing Officer, creativity is key! Make sure your application reflects your unique style and showcases your ability to create engaging digital content. Use examples that highlight your experience with multimedia content like videos or infographics.
Be Data-Driven: We love a good mix of creativity and data insights. In your application, mention how you've used analytics tools like Google Analytics to shape your strategies. Show us how you’ve turned data into actionable insights that improved user engagement.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to the specific role at Social Work England. Highlight your experience with digital content creation, social media strategies, and any relevant knowledge of GDS standards and accessibility requirements.
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way to ensure your application gets to the right place and stands out to our recruitment team. Plus, it shows you’re keen on joining us!
How to prepare for a job interview at Social Work England
✨Know Your Digital Content Inside Out
Make sure you’re well-versed in the types of digital content you’ll be creating. Brush up on your copywriting skills and have examples ready that showcase your ability to engage diverse audiences. Being able to discuss your previous work confidently will impress the interviewers.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like Google Analytics to interpret data and identify trends. Bring specific examples of how your insights have shaped content strategies or improved user engagement. This will demonstrate your ability to balance creativity with data-driven decision-making.
✨Familiarise Yourself with Accessibility Standards
Since this role involves leading on digital accessibility, make sure you understand the relevant standards and best practices. Be ready to discuss how you’ve implemented these in past projects, and show your commitment to creating inclusive content that meets user needs.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams, especially with web developers and communication colleagues. Share examples of how you’ve successfully collaborated to deliver impactful digital content. This will show that you can work effectively within a team to achieve common goals.
