TikTok Shop LIVE Strategist / Coordinator

Social Tale is a fast-growing TikTok Shop agency based in London. We help leading e-commerce brands scale through social commerce, combining data-driven strategy, creator partnerships, and hands‑on execution to drive measurable revenue.

We move fast, stay collaborative, and care deeply about results. Every team member plays a key part in client growth, and we are looking for digital marketers who are excited by new technology and want to become true TikTok Shop specialists.

The Role

We are looking for a TikTok Shop LIVE Strategist / Coordinator to lead and optimise TikTok LIVE performance across multiple e-commerce brands. You will work closely with creators, internal teams, and brand partners to plan, execute, and scale high‑converting live shopping campaigns.

This role is ideal for someone who understands TikTok culture, enjoys fast‑paced environments, and can turn insights into decisions that drive GMV growth.

What You Will Do

• Develop and execute TikTok LIVE shopping strategies for beauty, health, lifestyle, and more
• Identify and recruit creators to host or collaborate on brand LIVE sessions
• Plan LIVE schedules, product lineups, incentives, and scripts to increase conversion
• Oversee live sessions in real time and support hosts, moderators, and production teams
• Analyse performance metrics (views, CTR, conversion rate, GMV) and optimise future shows
• Collaborate with TikTok reps and internal strategists to leverage platform tools and campaigns
• Manage LIVE calendars, reporting, communication, and post-LIVE recaps
• Stay updated on trends, formats, and best practices in TikTok LIVE and social commerce

What You’ll Bring

• 1 to 3 years of experience in TikTok Shop, influencer marketing, livestreaming, or e-commerce
• Strong understanding of TikTok LIVE or LIVE shopping formats
• Excellent communication and coordination skills working with creators and brand teams
• Analytical mindset and ability to make decisions using data
• Passion for social commerce, creativity, and helping brands grow

Bonus Points

• Access to a creator network or experience working with talent managers
• Knowledge of TikTok Shop tools, analytics, product setup, and reporting

Why Join Social Tale

• Work with fast-growing e-commerce brands in the UK and the US
• Be part of a results‑driven team that values speed, clarity, and ownership
• Build deep experience in the fastest growing area of e-commerce: social commerce
• Hybrid London working setup with flexible options