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- Tasks: Lead TikTok Shop strategies for high-growth brands, driving revenue and performance.
- Company: Join a dynamic agency focused on transforming DTC brands into TikTok Shop leaders.
- Benefits: Enjoy unlimited PTO, flexible hours, and a home office setup allowance.
- Why this job: Shape the future of social commerce while working with creative teams and top brands.
- Qualifications: 5+ years in eCommerce/Digital Marketing with TikTok experience; strong leadership and communication skills required.
- Other info: Get rewarded for personal branding and access exclusive eCommerce events.
The predicted salary is between 36000 - 60000 £ per year.
As our TikTok Shop Lead Strategist, you will be the strategic driver behind the success of high-growth DTC brands on TikTok Shop. With full ownership of client performance and a team at your side, your mission is clear: turn 8-figure brands into category leaders on TikTok Shop. This role requires sharp commercial instincts, creative execution, and proven leadership. You’ll be responsible for revenue growth, operational excellence, and innovation using TikTok Shop not just as a sales channel, but a category-dominating ecosystem.
What You’ll Own
- Full P&L Responsibility: You’ll own performance, profit margins, and growth targets across client TikTok Shop accounts.
- End-to-End Strategy & Execution: Develop comprehensive roadmaps for growth—from onboarding to scaling—with a sharp focus on creative, affiliate, and paid strategies.
- Cross-Functional Team Leadership: Lead a pod including affiliate coordinators, media buyers, and creative strategists. Guide them to execute with precision.
- Creator Network Management: Oversee the recruitment, briefing, and relationship management of TikTok creators to fuel consistent shoppable content.
- Marketing & Promotions Calendar: Own and execute a promotional calendar with platform campaigns, flash sales, and creative product drops.
- Client Engagement & Communication: Lead weekly client calls, deliver growth reports, and drive trust with strategic insights and clear communication.
- Shop Optimisation: Ensure daily excellence in TikTok Shop Seller Center, campaign approvals, listing management, and performance reviews.
- Performance Analysis: Monitor key KPIs (GMV, ROAS, conversion rate) and continuously iterate based on real-time data.
- Trend Spotting: Stay ahead of TikTok platform updates, beta access, and algorithm shifts to ensure clients win early.
- Internal Collaboration: Work closely with our senior leadership team and client success managers to align strategy and delivery.
You’re a Fit If You:
- Thrive in a results-driven environment with full ownership and accountability.
- Know how to build and scale agency accounts with precision and creativity.
- Lead by example and inspire excellence from internal teams and external creators.
- Operate with a strong growth mindset and act fast on market opportunities.
- Balance strategic thinking with hands-on execution.
- Are obsessed with the intersection of content, commerce, and community.
Requirements
- 5+ years in eCommerce/Digital Marketing, with proven experience on TikTok or other social commerce platforms.
- Track record of revenue growth and client success, ideally at an agency or performance marketing environment.
- Hands-on experience managing TikTok Shop or marketplaces like Amazon, Walmart, Flip, etc.
- Experience working with creators, understanding the affiliate landscape, and executing UGC-style campaigns.
- Strong leadership skills across cross-functional teams (media, content, affiliate).
- Excellent communicator—verbal, written, and presentation-ready.
- Data-driven: You can translate insights into action.
- Strong project management and attention to detail.
- Familiarity with tools like TikTok Seller Center, Google Sheets, Slack, Airtable, and Klaviyo is a bonus.
- Passion for TikTok’s culture and the future of social commerce.
Benefits & Perks
- Unlimited Paid Time Off: Take ownership of your time and schedule.
- Career Progression: Leadership track, mentorship, and training included.
- Flexible Hours: Work around your most productive times.
- Home Office Setup allowance.
- Fully-paid Whoop membership and team fitness challenges.
- Sponsored access to top-tier eCommerce and marketing events.
- TikTok Shop Beta Access & Platform Partnerships.
- £1,500 Referral Bonus for each brand you bring into the agency.
- Learning & Development: Courses, certifications, and conferences covered.
- Personal Brand Incentives: Get rewarded for building your thought leadership on Twitter, LinkedIn, Instagram, or YouTube.
Want to build some of the top-performing TikTok Shops in the world and shape the future of commerce? Apply now.
Role: TikTok Shop Strategist employer: Social Tale - TikTok Shop Agency
Contact Detail:
Social Tale - TikTok Shop Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Role: TikTok Shop Strategist
✨Tip Number 1
Familiarise yourself with TikTok's latest trends and features. Being up-to-date with the platform will not only help you understand its dynamics but also allow you to speak confidently about how you can leverage these for client success during interviews.
✨Tip Number 2
Network with professionals in the eCommerce and digital marketing space, especially those who have experience with TikTok Shop. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific case studies or examples of successful campaigns you've managed on TikTok or similar platforms. Highlighting your hands-on experience will demonstrate your capability to drive revenue growth and client success.
✨Tip Number 4
Showcase your leadership skills by discussing how you've effectively led cross-functional teams in the past. Be ready to share how you inspired excellence and drove results, as this role requires strong team management.
We think you need these skills to ace Role: TikTok Shop Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the TikTok Shop Strategist role. Tailor your application to highlight your relevant experience in eCommerce and digital marketing.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in eCommerce or digital marketing, particularly any hands-on work with TikTok or similar platforms. Use quantifiable achievements to demonstrate your track record of revenue growth and client success.
Write a Strong Cover Letter: In your cover letter, express your passion for TikTok's culture and social commerce. Highlight specific examples of how you've led cross-functional teams and executed successful campaigns, focusing on your strategic thinking and hands-on execution.
Showcase Your Data-Driven Approach: Emphasise your ability to analyse performance metrics and translate insights into actionable strategies. Mention any tools you're familiar with, like TikTok Seller Center or Google Sheets, to demonstrate your technical skills.
How to prepare for a job interview at Social Tale - TikTok Shop Agency
✨Showcase Your TikTok Knowledge
Make sure to demonstrate your understanding of TikTok as a platform, especially its unique features and trends. Discuss how you've leveraged TikTok for eCommerce in the past, and be ready to share specific examples of successful campaigns you've managed.
✨Highlight Leadership Experience
Since this role involves leading cross-functional teams, be prepared to discuss your leadership style and provide examples of how you've inspired and guided teams to achieve their goals. Emphasise your ability to manage diverse talents, from media buyers to creative strategists.
✨Prepare for Data-Driven Discussions
As performance analysis is key to this role, come equipped with insights from your previous experiences. Be ready to talk about how you've used data to drive decisions, optimise campaigns, and achieve revenue growth. Familiarity with KPIs like GMV and ROAS will impress your interviewers.
✨Demonstrate Your Creative Strategy Skills
This position requires a blend of creativity and strategic thinking. Prepare to discuss how you've developed comprehensive growth strategies in the past, particularly focusing on creative execution and innovative marketing tactics that have led to successful outcomes.
