Lead Strategist (TikTok Shop) in Newcastle upon Tyne

Turn brands into TikTok Shop category leaders.

At Social Tale, we don\'t just manage TikTok Shops, we build category-dominating ecosystems.

As our TikTok Shop Lead Strategist, you will be the driving force behind some of the fastest-scaling DTC brands in the world. With full ownership of performance and a pod at your side, you will architect and execute growth strategies that take brands from great to unbeatable on TikTok Shop.

This is not a side-channel role. This is an opportunity to build household names on the most disruptive commerce platform of our time.

What You\'ll Own

• Full P&L ownership across TikTok Shop, including revenue, margins, and growth

• End-to-end growth playbooks across creative, affiliate, LIVE, and paid strategies

• Leadership of a pod including affiliate coordinators, media buyers, and creative strategists

• Creator ecosystem building, including recruiting, briefing, and scaling high-performing creators

• A promotions engine to run campaigns, flash sales, and viral product drops

• Weekly client leadership, including insights, roadmap updates, and strategic recommendations

• Daily shop excellence, including listings, approvals, optimisations, and campaign setups

• Performance analysis to monitor GMV, ROAS, CVR, and pivot quickly with data-backed decisions

• Trend leadership, including algorithm shifts, beta features, and early adopter advantages

• Collaboration with senior leadership to scale agency-wide strategy and processes

You\'re a Fit If You:

• Thrive on ownership and accountability, and treat results as your scoreboard

• Have scaled e-commerce brands and know how to turn strategy into execution

• Can inspire internal teams and creators through clear leadership and direction

• See TikTok as a cultural ecosystem, not just a content channel

• Balance commercial decision-making with hands-on action

• Enjoy solving problems fast in a performance-led environment

Requirements

• 5+ years in e-commerce, performance marketing, or marketplace growth roles

• Proven track record of revenue scaling in an agency or performance-driven environment

• Experience managing TikTok Shop or platforms such as Amazon, Walmart, or Flip

• Strong background in creator partnerships, affiliate campaigns, and UGC strategy

• Excellent communication skills with the ability to lead both client and team discussions

• Strong analytical instincts with a data-first approach to decision making

• Familiarity with TikTok Seller Center, Google Sheets, Airtable, Slack, Klaviyo (bonus)

• Passion for TikTok culture, social commerce, and emerging trends

Benefits and Perks

• Leadership growth track with structured mentorship

• Flexible hours to work when you perform best

• Access to top e-commerce and marketing conferences (fully covered)

• Early access to TikTok beta features and platform partnerships

• Referral bonuses for every brand you bring into the agency

• Paid learning and development, including courses and certifications

• Personal brand incentives to support your own thought leadership

Ready to turn TikTok Shop into your playing field?

• If you want to build some of the highest-performing TikTok Shops in the world and define the future of commerce, we want to hear from you.