Digital Brand Strategist

Overview As our TikTok Shop Lead Strategist, you will be the strategic driver behind the success of high-growth DTC brands on TikTok Shop. With full ownership of client performance and a team at your side, your mission is clear: turn 8-figure brands into category leaders on TikTok Shop. This role requires sharp commercial instincts, creative execution, and proven leadership. Full P&L Responsibility: You’ll own performance, profit margins, and growth targets across client TikTok Shop accounts. Develop comprehensive roadmaps for growth—from onboarding to scaling—with a sharp focus on creative, affiliate, and paid strategies. Cross-Functional Team Leadership: Lead a pod including affiliate coordinators, media buyers, and creative strategists. Creator Network Management: Oversee the recruitment, briefing, and relationship management of TikTok creators to fuel consistent shoppable content. Marketing & Promotions Calendar: Own and execute a promotional calendar with platform campaigns, flash sales, and creative product drops. Ensure daily excellence in TikTok Shop Seller Center, campaign approvals, listing management, and performance reviews. Performance Analysis: Monitor key KPIs (GMV, ROAS, conversion rate) and continuously iterate based on real-time data. Trend Spotting: Stay ahead of TikTok platform updates, beta access, and algorithm shifts to ensure clients win early. Know how to build and scale agency accounts with precision and creativity Are obsessed with the intersection of content, commerce, and community 5+ years in eCommerce/Digital Marketing, with proven experience on TikTok or other social commerce platforms ~ Track record of revenue growth and client success, ideally at an agency or performance marketing environment ~ Strong leadership skills across cross-functional teams (media, content, affiliate) ~ Data-driven: Strong project management and attention to detail ~ Familiarity with tools like TikTok Seller Center, Google Sheets, Slack, Airtable, and Klaviyo is a bonus ~ Unlimited Paid Time Off: Take ownership of your time and schedule ~ Career Progression: Leadership track, mentorship, and training included ~ Flexible Hours: Work around your most productive times ~ Home Office Setup allowance ~ 1,500 Referral Bonus for each brand you bring into the agency ~ Personal Brand Incentives: Get rewarded for building your thought leadership on Twitter, LinkedIn, Instagram, or YouTube