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For Companies At a Glance
- Tasks: Create innovative strategies and high-performing content for exciting paid social campaigns.
- Company: Join a leading D2C agency group with a dynamic and ambitious team.
- Benefits: Enjoy remote work, 30 days annual leave, and fun team socials.
- Other info: Clear career progression opportunities in a fast-paced, tech-driven environment.
- Why this job: Make a real impact on brands while developing your creative skills.
- Qualifications: Strong creative ideation skills and experience in ad copywriting.
The predicted salary is between 40000 - 50000 £ per year.
Our Mission
Social Paradigm Group is the result of two of the UK's leading D2C agencies, Social Nucleus and Paradigm Media, merging to form a single group built around one goal: helping ambitious ecommerce brands grow profitably. With 60+ brand partners, £50M+ in annual managed ad spend, proprietary tech built in-house (AdSynth and eCompass), and elite teams across paid media, creative, email and strategy, we're building something no other agency group in the UK has under one roof.
Our Creative Strategists are at the heart of how we win for clients. The quality of what we put in front of customers is the quality of the results we deliver. That starts with creative strategy.
The Role
As a Creative Strategist, you'll sit inside one of our delivery pods, working side by side with Growth Strategists (media buyers) and Designers to turn strategy into high-performing creative that drives growth for our clients. This is a high-impact, thinking-heavy role. Briefing, ideation, and creative direction are the core of what you do. You'll be the person who translates performance data, client goals, and audience insight into creative concepts that actually move the needle. This role is ideal for someone who thrives on ideas, understands how creative drives performance on paid social, and can translate that into clear, actionable direction for designers and editors to execute.
What You'll Do
- Creative strategy, ideation and briefing
- Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms
- Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity
- Translate performance data, client goals, and audience insights into creative direction that drives results
- Continuously generate, test, and iterate on new angles, hooks, formats, and concepts
- Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard
Ad copy and creative development
- Write and refine ad copy including hooks, primary text, and headlines aligned to platform best practices
- Support creative iteration by developing new angles from winning concepts
- Ensure creative output aligns with brand voice while remaining performance-led
- Contribute to email marketing strategy and creative, including campaigns and automations
- Write or brief performance-led email copy and creative direction in line with wider marketing plans
Research and insights
- Conduct ongoing creative and competitor research to inform ideation
- Stay up to date with platform trends, ad formats, and creative best practices
- Feed insights back into the wider creative team to raise the standard across the group
Collaboration and quality control
- Work closely with Growth Strategists to align creative strategy with account goals and performance feedback
- Collaborate with designers and contractors to ensure creative briefs are executed to a high standard
- Operate to the group's creative and reporting standards, maintaining consistency across every client you work on
- Own quality control on your creative output — nothing goes out that doesn't meet the Social Paradigm Group standard
What We're Looking For
- Strong creative ideation and briefing skills
- Proven experience writing high-quality creative briefs for paid ads
- Experience with ad copywriting and performance-led creative
- Email marketing experience, including campaigns and/or automations
- Strong understanding of paid social advertising, Meta and TikTok preferred
- A performance mindset — you understand that creative is the biggest lever in paid social, and you care about the numbers
- High standards, attention to detail, and the ability to give and receive creative feedback constructively
- Comfortable working in a fast-paced, remote environment where briefs move quickly and deadlines are non-negotiable
Why Social Paradigm Group
- Work inside a group that owns its own tech — nobody else in the UK has this
- 60+ brand partners across health, wellness, lifestyle, fashion and more
- A young, hungry, ambitious team that takes the work seriously
- Clear career progression — the group is growing and new leadership roles are being created as we scale
- Fully remote, 30 days annual leave, birthday off, monthly team days and socials
Creative Strategist employer: Social Paradigm Group
Contact Detail:
Social Paradigm Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Creative Strategist role.
✨Tip Number 2
Show off your creative flair! When you get the chance to chat with hiring managers or during interviews, bring your ideas to the table. Share your thoughts on how you’d approach campaigns for their clients. We want to see your passion and creativity shine through!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you can demonstrate your understanding of performance-driven creative. We suggest practising your responses to common questions about your experience with ad copywriting and creative strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our mission at Social Paradigm Group.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can think outside the box, so don’t hold back!
Tailor Your Application: Make sure to customise your application to fit the Creative Strategist role. Highlight your experience with paid social advertising and how you've used creative strategies to drive results. We want to see how you can bring value to our team!
Be Clear and Concise: While we love creativity, clarity is key! Write clear and detailed briefs in your application that demonstrate your ability to communicate effectively. This will show us that you can translate complex ideas into actionable plans.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you’ve got!
How to prepare for a job interview at Social Paradigm Group
✨Know Your Creative Stuff
Before the interview, dive deep into the latest trends in paid social advertising, especially on platforms like Meta and TikTok. Be ready to discuss how you can translate performance data into creative concepts that drive results. Show them you’re not just a creative thinker but also someone who understands the numbers behind the campaigns.
✨Craft Your Briefing Skills
Practice writing clear and detailed creative briefs. Think about how you would communicate your ideas to designers and editors without leaving room for ambiguity. Bring examples of past briefs you've written and be prepared to explain your thought process behind them during the interview.
✨Showcase Your Collaboration Game
This role is all about teamwork, so be ready to talk about your experience working with growth strategists and designers. Share specific examples of how you’ve collaborated in the past to turn creative strategies into high-performing campaigns. Highlight your ability to give and receive constructive feedback.
✨Bring Your A-Game with Research
Demonstrate your commitment to staying updated with industry trends and competitor insights. Prepare to discuss how ongoing research has influenced your creative decisions in previous roles. This will show that you’re proactive and dedicated to raising the standard of creative output.